2 Min Read

Trade Promotion

The Amount of Money You Could Be Losing Due to Poor Promotion Execution Will Shock You

Melissa Sonntag

Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to..

1 Min Read

Trade Promotion

How to Perfect Retail Campaigns in Real-Time with Your National Account Managers

Melissa Sonntag

A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment..

1 Min Read

Trade Promotion

How Brands Can (Finally) Use POS Data To Improve Retail Execution

Melissa Sonntag

In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..

1 Min Read

Repsly News

Happy International Women's Day!

Melissa Sonntag

Today on International Women's Day and every day, we want to show some appreciation to some of the incredible women-powered businesses we are lucky enough to call our customers! 

1 Min Read

Insights and Studies

In-Flight Promotion Optimization: Growing National Accounts in 2020

Melissa Sonntag

Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..

1 Min Read

Insights and Studies

How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]

Melissa Sonntag

In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions.  Despite that, nearly 55% of promotions still failed to have an impact on sales. Why?..

1 Min Read

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Melissa Sonntag

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic,..

3 Min Read

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to..

1 Min Read

Repsly News

Repsly Recognized as Top Solution Provider by Retail CIO Outlook

Melissa Sonntag

Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at..

4 Min Read

Packaging

6 Sales Trends to Focus on in 2020

Ronita Mohan

Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going  to see the effects of those changes in 2020.

We outline six of the biggest sales trends CPG..

3 Min Read

CPG Tools & Tech

3 Ways A.I. Can Enhance the CPG Retail Experience

Kevan Chew

Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling. 

According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..

4 Min Read

CPG Tools & Tech

Digital Trends Driving CPG Companies in 2020

Megan Nichols

Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many..

1 Min Read

Repsly News

Product Launches, Seasonal Promos & More: Repsly’s New Ordering Software Is Here!

Frank Brogie

 

We’re excited to announce the latest release from Repsly: an all-new order entry software for field teams. Now you can use Repsly to launch products and promotions to your retail accounts in..

3 Min Read

Trade Promotion

6 Essential Trade Promotion KPIs to Maximize Success in the Store

Melissa Sonntag

What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that..

3 Min Read

Trade Promotion

How to Take Your Trade Promotion Management to the Next Level

Melissa Sonntag

CPG companies spend huge amounts of time and money on trade promotions, yet over 40% of companies aren’t satisfied with their ability to manage them. With so much on the line, more and more brands..

2 Min Read

Trade Promotion

How Trade Promotion Optimization Can Improve Your Overall Promotion Strategy

Melissa Sonntag

According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there..

4 Min Read

Supply Chain Management

Inventory Replenishment: Definition, Explanation, & Best Practices

Melissa Sonntag

Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..

2 Min Read

Repsly News

Your Workflow Just Got a Whole Lot Easier — Introducing Repsly's All New Integrations

Frank Brogie
 
We’re excited to announce the latest release from Repsly: standardized integrations with the most popular CRM and OMS platforms — built to keep field teams connected with the rest of the..
2 Min Read

Supply Chain Management

Why Perpetual Inventory Tracking is Vital to Growing Businesses

Melissa Sonntag

The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..

5 Min Read

Merchandising

Best Practices for The 3 Different Types of Store Visits

Melissa Sonntag

In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..

9 Min Read

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

4 Min Read

CPG Team Management

5 Things Field Teams Can Learn from Online Marketing

Jake Rheude

As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to..

3 Min Read

CPG Team Management

Pro Tips for Making Field Sales Teams Successful

Matthew Brogie

This article orginally appeared on the OpenView blog. 

Research shows that a face-to-face request is 34 times more effective than one made via email. Field sales representatives understand the..

3 Min Read

Merchandising

Retail Execution 2.0: The Cycle of Continuous Improvement

Matthew Brogie

The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the..

4 Min Read

Territory Management

6 Best Practices to Help You Ace Sales Territory Management

Peter Thomson

You wouldn’t rush into battle without a plan of attack. 

The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..

2 Min Read

Merchandising

2019 Best Practice Guide to Conducting Store Visits

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..

6 Min Read

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortar retail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show that more than half of..

2 Min Read

Merchandising

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..

9 Min Read

Merchandising

Top Food and Beverage Industry Trends 2019

Maddie Davis

The food and beverage industry is rapidly evolving to stay in line with 2019’s modern world and customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved..

9 Min Read

Merchandising

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read

Merchandising

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So..

2 Min Read

Merchandising

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

2 Min Read

Field Marketing

5 Tips for Building an Effective Discounting Strategy

INTURN

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside..

10 Min Read

Merchandising

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

5 Min Read

CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..

2 Min Read

Merchandising

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

 

In the retail world, there are three main metrics brands focus on to  measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount..

6 Min Read

Merchandising

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf.  Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities..

3 Min Read

Merchandising

5 Steps to a Great First Month with a New Fulfillment Partner

Jake Rheude

Your business is growing faster than your warehouse can keep up, and you’ve pulled the trigger to get a shipping and fulfillment partner so you can keep customers satisfied. When things go right,..

4 Min Read

Field Sales

4 Ways to Align Content Marketing and Field Sales to Increase Conversions

Peter Banerjea

Getting your sales and marketing teams to work together is no longer an option - it’s a necessity. Without a sound strategy in place for sales and marketing alignment, you’re not going to get the..

3 Min Read

Merchandising

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

4 Min Read

Merchandising

Trade Promotions: Measuring Effectiveness to Increase ROI

Melissa Sonntag

Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring..

3 Min Read

Merchandising

Retail Promotion Analytics: 3 Ways to Get More Out of Your Data

Melissa Sonntag

So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..

2 Min Read

The 3 Best Practices Your In Store Marketing Strategy is Missing

Colin Chiakpo

Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to..

4 Min Read

Field Sales

7 Strategies to Manage a Successful Field Sales Team

Anastasia Masters

No matter if your company has a three-person sales team or you’re 3,000 strong, all leaders need to use different strategies to manage a successful sales team. However, leaders of field sales..

4 Min Read

CPG Tools & Tech

9 Things You Need to Know About Repsly’s New Analytics Platform

Frank Brogie

This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.

In this post,..

2 Min Read

Merchandising

How to Use Point of Purchase Advertising to Boost Sales [Checklist]

Melissa Sonntag

When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..

3 Min Read

Territory Management

5 Common Territory Management Questions: Answered

Colin Chiakpo

Managing a field sales team across various territories is no easy task. While the goal is to maximize the efficiency and time of your field representatives to produce sales and satisfy customers,..

4 Min Read

Merchandising

POP vs. POS: What is the Difference?

Melissa Sonntag

It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have..

10 Min Read

Merchandising

The Ultimate Guide to Point of Purchase (POP) Displays

Melissa Sonntag

The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf,..

3 Min Read

Merchandising

The Secret to Supermarket Product Placement in 2019

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..

18 Min Read

Merchandising

The 14 Most Effective Types of Retail Displays, Explained

Melissa Sonntag

When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..

3 Min Read

Merchandising

The Ultimate Guide to In-Store Product Placement in 2019

Colin Chiakpo

In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially..

20 Min Read

Merchandising

The Ultimate Guide to Visual Merchandising [Examples]

Melissa Sonntag

90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you..

2 Min Read

Product Updates

Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Frank Brogie

The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..

3 Min Read

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

11 Min Read

Merchandising

The Ultimate Guide to Merchandising in 2020

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..

8 Min Read

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2019

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media..

15 Min Read

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when..

3 Min Read

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read

CPG Tools & Tech

2019 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to..

11 Min Read

Merchandising

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

7 Min Read

CPG Tools & Tech

6 Ways to Use POS Data to Sell Your Brand to Retailers

Sara Mack

It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a..

3 Min Read

CPG KPIs & Reporting

2019 CPG Data Insights to Help You Grow Your Brand [Infographic]

Melissa Sonntag

In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..

3 Min Read

Merchandising

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent..

2 Min Read

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge..

10 Min Read

Merchandising

The Minimalist Guide to Building Your Merchandising Checklist [Free Template]

Gabrielle Downey

Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..

3 Min Read

Merchandising

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..

10 Min Read

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active..

3 Min Read

Merchandising

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

2 Min Read

CPG Tools & Tech

What Is POS Data? Definition and Free Guide

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

Merchandising

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

14 Min Read

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

8 Min Read

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

Peter Manning

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

7 Min Read

CPG Tools & Tech

How to Use Advanced CPG Analytics to Win in the Store

Melissa Sonntag

Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

10 Min Read

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Peter Manning

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand..

9 Min Read

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Melissa Sonntag

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

1 Min Read

Merchandising

Behind The Brand: Highlights From Expo East 2018

Frank Brogie

At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the..

5 Min Read

Merchandising

Merchandising Retail Shelves Like a Pro: Get Your Product Seen

Peter Manning

After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer.  To celebrate this accomplishment, he heads to the store to see the fruits of his effort...

8 Min Read

CPG Tools & Tech

How to Use Syndicated CPG Data to Maximize Velocity at Retail

Frank Brogie

In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in..

1 Min Read

Behind the Brand: Keys to Growth With LIFEAID

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Aaron Hinde, founder..

7 Min Read

Field Marketing

These 6 Secrets on Your Label Are the Key to Better Retail Demos

Melissa Sonntag

What you see is what you get. At least to the human mind, that’s how it works.

Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..

6 Min Read

Merchandising

Data-Driven Retail Best Practices: Going Beyond Demos and Displays

Melissa Sonntag

As a competitive CPG company, you already know the retail “best practices” of fighting for facings, creating eye catching displays, and getting shoppers to demo your products. But despite all of..

5 Min Read

Merchandising

How to Sell More Alcohol at Retail [Expert Interview]

Molly Brogie

John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a..

3 Min Read

Merchandising

How to Use a Planogram Template [Free Template]

Gabrielle Downey

There is a method behind the madness of stocking store shelves so that they are organized and aesthetically pleasing. The seemingly effortless presentation is a facade of detailed planning.

..

5 Min Read

Merchandising

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Nancy Chen

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your..

7 Min Read

5 Easy Stock Replenishment Tips to Limit Out of Stocks

Dan MacDonald

Stock replenishment is a vital part of your brand’s sales. It’s essential that the shelves are stocked with enough of your product to meet your customer’s demand. For your sales process to be..

7 Min Read

Supply Chain Management

Product Distribution Strategy: The Ultimate Guide [Infographic]

Melissa Sonntag

 When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..

5 Min Read

Merchandising

How to Analyze Success of Product Promotions [Free Toolkit]

Nancy Chen

In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost..

5 Min Read

Client Management

4 Ways Mobile CRMs Are Disrupting The Retail Industry

Maddie Davis

In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork,..

5 Min Read

Merchandising

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

3 Min Read

2 Easy Tips for Getting More Value From Your Planograms

Dan MacDonald

Planograms can be a great tool for optimizing and managing your products’ placement on shelves, but many brands struggle to see enough returns to justify the time and effort it takes to create and..

5 Min Read

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Melissa Sonntag

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide,..

4 Min Read

3 High Value Field Sales Activities You Should Be Managing Today

Dan MacDonald

You may know the importance of sales activity management, but which activities are the most direct drivers of success? How do you steer these high value activities in the right direction and best..

5 Min Read

Merchandising

3 Simple Retail Audit Questions to Boost Performance In Stores

Dan MacDonald

While many brands have a decent amount of success with their retail merchandising efforts, they often struggle finding that advanced level that they crave.

6 Min Read

CPG Team Management

Three Field Sales Tactics to Abandon Immediately

Mary Hutto

Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..

1 Min Read

Behind the Brand: 3 Questions With Bear Squeeze's Max Baumann

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Max Baumann, CEO of ..

5 Min Read

CPG Tools & Tech

6 Territory Management Questions for Smarter Field Management

Sara Mack

A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with..

3 Min Read

Insights and Studies

Behind the Brand: 3 Questions With Rise Brewing Company

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO..

4 Min Read

3 Classic Trade Marketing Strategies Refreshed for 2018

Dan MacDonald

Trade marketing is essential to the growth of your brand, and knowing how to best execute it is a key component of sales. While there are many trade marketing strategies that are proven to be..

6 Min Read

Field Marketing

Brand Activation Manager: Job Description, Salary, & More

Sara Mack

If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..

5 Min Read

Field Sales

3 Activity Management Best Practices For Agile Field Sales Teams

Dan MacDonald

As a sales manager, you’re always looking for areas where your team can boost performance. With all of the activities that you and your reps do in a given day, how can you iterate and adapt your..

6 Min Read

CPG Team Management

3 Ways to Achieve Data-Driven Sales Team Management Today

Dan MacDonald

As a sales manager, you’re constantly looking for ways to improve the performance of your team. There are many schools of thought as to what the best strategies are to boost your numbers. Should..

20 Min Read

Merchandising

24 All-Star Brand Activations That Will Inspire Your Next Campaign

Sara Mack

Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to..

8 Min Read

Insights and Studies

3 Beverage Brands Share 3 Keys to Breaking Out

Dan MacDonald

Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s..

3 Min Read

CPG Tools & Tech

How to Drive Retailer Compliance for Stronger Promotions and Sales

Sara Mack

We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in..

7 Min Read

CPG Team Management

3 Types of Data to Ace Your Next Retail Marketing Campaign

Dan MacDonald

If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are..

6 Min Read

Agile Field Sales: How to Empower Your Sales Reps to Win More Deals in the Field

Victoria Vessella

Any brand that relies on field sales teams to generate new business knows the importance of efficiency and relationship building. Wasted time traveling between accounts or frantically trying to..

6 Min Read

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor..

14 Min Read

Merchandising

30 Powerful Point of Purchase Displays to Make Your Products Pop

Frank Brogie

Executing well at retail is something that every brand must master if they want to succeed.  Once customers are already in the store, how do you get them to interact with and eventually buy your..

5 Min Read

CPG Industry News

4 Pro Retail Execution Tips from BevNET Live Summer '18

Victoria Vessella

It’s always cool to hear industry veterans validating your philosophy. At Repsly, we’ve seen brands earn lucrative exits by being super detailed and data-driven in their approach to retail. And..

8 Min Read

Repsly News

WATCH: How 3 Beverage Innovators Are Nailing Their Local Markets

Sara Mack

Even if you couldn’t make it to our May Power Hour, you definitely don’t want to miss out on the great advice we got from our panelists from up-and-coming beverage brands Privateer Rum, RISE..

6 Min Read

CPG Team Management

3 Simple Steps to Get Smarter Store-Level Data About Your Brand

Dan MacDonald

To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to..

6 Min Read

CPG Industry News

5 Product Launches from Sweets & Snacks Expo You Won’t Want to Miss

Victoria Vessella

Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..

5 Min Read

Field Marketing

Beauty Merchandising Representative: Definition, Job Description, Salary, and More

Sara Mack

If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be..

4 Min Read

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

Terri Williams

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

8 Min Read

Merchandising

7 Ways to Impress Customers with Beverage Merchandising and Promotions

Gabrielle Downey

Customers wind through aisle after aisle, swimming through seas of food and beverage products. Does your beverage stand out? Or, are you at a loss for new and innovative ways to merchandise and..

5 Min Read

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Sara Mack
6 Min Read

CPG Industry News

Biggest Trends for Beauty Brands from The Makeup Show NYC

Victoria Vessella

One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the..

7 Min Read

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

Sara Mack

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of..

7 Min Read

Merchandising

8 Classic Retail Merchandising Tips That Make or Break Sales

Gabrielle Downey

While trends may come and go, these retail merchandising tips are here to stay. Time and time again these merchandising methods yield success and can be applied in any market.  Get in the mindset..

6 Min Read

CPG Industry News

Three Takeaways for Brands From the First FOOD EDGE Summit

Victoria Vessella

At our last Power Hour, we saw how much of a lively food and beverage ecosystem there is in Boston (by the way, it’s not too late to sign up for the next one on May 17!). We can attribute that to..

11 Min Read

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Sara Mack
8 Min Read

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

Gabrielle Downey

 

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

7 Min Read

Insights and Studies

11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

Gabrielle Downey

For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...

8 Min Read

Insights and Studies

Drink Up These 2018 Beverage Industry Trends

Gabrielle Downey

This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..

5 Min Read

Merchandising

Secrets From the Field: 3 Education Tips for Beauty Brands

Sara Mack

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your..

5 Min Read

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the..

14 Min Read

Insights and Studies

Sample These 2018 Food and Beverage Industry Trends 

Gabrielle Downey

 Since 2017, we’ve seen stores embrace digital shopping, step up their stance on sustainability, and promote a healthier perspective overall. In 2018, it is food and bev’s chance to take those..

12 Min Read

Insights and Studies

4 Tips to Transform Into a Lifestyle Brand in 2018

Sara Mack

 The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about..

1 Min Read

Merchandising

How to Use Merchandising to Become Your Retailer's Favorite Supplier [Podcast]

Frank Brogie

At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..

11 Min Read

[Watch] Three Boston Connectors Disrupting Food and Bev Tech

Gabrielle Downey

At every Repsly Power Hour, we dig in and get closer to the thriving food and beverage community in Boston. Earlier this year, we hosted Farmer Willie’s Ginger Beer, Grillo’s Pickles, and UNREAL..

6 Min Read

CPG Tools & Tech

Agile Reporting: How Field Teams Are Shaving Hours Off Reporting Time

Victoria Vessella

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

7 Min Read

Merchandising

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

 

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

11 Min Read

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Sara Mack

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social..

5 Min Read

Merchandising

Agile Like a Startup, Organized Like Enterprise

Tamara Scott

Startups are everywhere these days, and not just in Silicon Valley. It seems like every new business is calling itself a startup, thereby riding the wave of positive vibes for these scrappy,..

4 Min Read

Merchandising

Anastasia Beverly Hills: The Rise From Brows To Buzzy

Gabrielle Downey

Earlier this year, we ranked the 25 Buzziest Beauty Brands of 2018, highlighting companies leading the way in social media engagement and community involvement in the cosmetics and beauty space...

10 Min Read

CPG Industry News

Expo West 2018: Recap

Victoria Vessella

Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured..

8 Min Read

Client Management

Secrets to Scaling from a Cult-Favorite Kombucha Brand

Victoria Vessella

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly..

8 Min Read

Repsly News

Repsly Celebrates 70 Customers at Expo West!

Frank Brogie

Every industry has its Super Bowl, and for brands who sell at grocery stores there’s no doubt that’s Natural Products Expo West. For four days every March, more than 3,000 food and beverage brands..

5 Min Read

Packaging

5 Things You Need to Know Before Taking Your Brand International

Robin Kachuck via BrandBear Strategy + Design

Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who..

6 Min Read

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan..

11 Min Read

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

8 Min Read

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

 

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

19 Min Read

CPG Industry News

18 For '18: F&B Executives on Their Favorite Products of The Year

Victoria Vessella

What does it take to get noticed in the consumer goods industry? With new brands popping up on what seems like a daily basis, standing out from the crowd is harder than ever before.

That being..

3 Min Read

Merchandising

Milk Makeup's Secret Weapon for Merchandising at Sephora  

Frank Brogie

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..

5 Min Read

Merchandising

5 Visual Merchandising Trends To Revamp Your Strategy in 2018

Gabrielle Downey

Brick-and-Mortar storefronts don’t fear a challenge as they take on the age of digitalization. Seeking a hands on experience, consumers look for ways to combine in-store shopping with the..

13 Min Read

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

5 Min Read

Merchandising

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Victoria Vessella

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

11 Min Read

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands..

8 Min Read

Repsly News

WATCH: 3 Boston Disruptors on Breaking Out in Food & Beverage

Frank Brogie

To kick off 2018, we brought a bunch of Boston’s best minds in food and beverage to our office to talk about one of the hottest topics of 2018: disruption. (In fact, we just talked about this very..

4 Min Read

Repsly News

Repsly Announces Its 1000th Customer: Vita Coco!

Victoria Vessella

We’ve hit a milestone at Repsly. As of January 2018, we’ve signed on our 1000th client, who’s none other than beverage industry legend Vita Coco! We’ve come a long way since our humble beginnings..

5 Min Read

Territory Management

4 Territory Management Mistakes That Hold You Back From Growth

Melissa Sonntag

Running a business is all about trial and error, which makes mistakes inevitable. Still, some mistakes can cost you more than others. When it comes to territory management, many managers do not..

6 Min Read

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

Sara Mack

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

5 Min Read

Field Marketing

How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Melissa Sonntag

It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only..

5 Min Read

Packaging

3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]

Sarah Mooney

We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always..

12 Min Read

Merchandising

Retail Audits: The Ultimate Guide

Victoria Vessella

For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to..

8 Min Read

Insights and Studies

3 Types of Data Stories to Help You Nail Your Category Review

Melissa Sonntag

In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

5 Min Read

Field Sales

3 Essential Tips For Scaling Breweries, From a Boston Beer Expert

Gabrielle Downey

For hundreds of homebrewers, going pro is a pipe dream. Those who have actually pulled it off, however, will tell you -- building a successful beer company is no cake walk. With a high cost of..

9 Min Read

Merchandising

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

11 Min Read

CPG Industry News

3 Secrets to Building a Holiday Campaign That Sells All Year Long

Melissa Sonntag

Ah, the holidays. While the thought of colder weather may make us cringe, we are approaching the holiday season, and the excitement is real. Along with good eats and holiday parties, we can expect..

6 Min Read

Merchandising

One Merchandising Tactic That Can Triple Your Sales Instantly

Melissa Sonntag

When it comes to the food and beverage space, product placement matters big time. Customers shouldn't have to play “Where’s Waldo” trying to find your product in a store. If it’s not easy to find,..

5 Min Read

Merchandising

The 3 P's of Shelf Presence

Victoria Vessella

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can..

2 Min Read

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

Victoria Vessella

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

2 Min Read

Repsly Recipes: Overnight Oats

Gabrielle Downey

We're lucky enough to work with hundreds of the most and exciting food and beverage brands here in the US and around the world, so naturally we're always experimenting with new concoctions and..

10 Min Read

Merchandising

There's Some Cool Psychology Behind Impulse Buys [Infographic]

Victoria Vessella

You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..

8 Min Read

Repsly News

How Two Boston Brand Builders Are Winning in the Booze Business

Frank Brogie

Just a few weeks ago, we celebrated the long-awaited move to our new office space alongside some of our favorite local brands. Once we had a chance to sample some of their newest flavors of beer,..

4 Min Read

Merchandising

The Power of Agile Merchandising to Grow Your Emerging Brand

Allen Bonde

Launching and growing an emerging beverage or food brand is one part art and one part science. But it always starts with passion. Especially as the retail sector continues to undergo massive..

5 Min Read

CPG Team Management

How Growing Brands Can Balance Analytics and Agility in the Field

Frank Brogie

In many ways, growing a brand is all about balance. Balancing passion and commitment, strategy and energy. Too much of one, and a brand can burn itself out before maturing into a successful..

7 Min Read

Insights and Studies

3 Tips For Convenience Store Success From The Co-Founder of OUNCE WATER

Melissa Sonntag

When we think about “success” in the food and beverage space, we often think of establishing a national presence on the same shelves as industry leaders and our biggest competitors. While getting..

10 Min Read

Merchandising

The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Victoria Vessella

Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between..

7 Min Read

Repsly Recipes: Apple Cider Kombucha Cocktail [Video]

Gabrielle Downey

We're lucky enough to work with hundreds of the most and exciting food and beverage brands here in the US and around the world, so naturally we're always experimenting with new concoctions and..

4 Min Read

Insights and Studies

Spotlight: Arctic Zero Ranks #1 in 100 Buzziest Brands List

Victoria Vessella

Congratulations to the winner of Repsly’s 100 Buzziest Brands ranking, Arctic Zero! We took a look at the food and beverage companies on Inc. Magazine’s Inc. 5000 list and ranked them based on..

7 Min Read

Insights and Studies

Repsly Announces 100 Buzziest Food & Beverage Brands

Victoria Vessella

Just announced! We're revealing our 2017 list of the 100 Buzziest Food & Beverage Brands, ranking the year's fastest-growing brands by the buzz and conversation they stir up.  

We started with the..

5 Min Read

CPG Team Management

The 14 KPIs Every Field Sales Rep Should Strive to Improve

Frank Brogie

Choosing and tracking the right KPIs for each member of your team is important — focus on the wrong ones and you could be leaving money in potential sales on the table, but align your team with..

5 Min Read

CPG Team Management

16 Team-Based KPIs For Winning Field Sales Teams

Frank Brogie

You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics..

12 Min Read

Insights and Studies

Two Founders Share Their Secrets to Success: C-Stores and Data

Melissa Sonntag

Launching a brand is a huge undertaking, and it is totally okay to feel like you don’t always know what the next step should be. Whether it is a decision about pricing, marketing, or distribution,..

12 Min Read

Socrates’ Advice For Moving Your Products Off The Shelf Faster

Victoria Vessella

Getting your products on the shelf is one thing, but getting them off the shelf again is another one of those things that keeps sales managers up at night. When your products stand still on the..

1 Min Read

Which Fictional Salesperson Are You? [Infographic]

Frank Brogie

Sales is a tough job -- especially when you're selling in the field. Sometimes a situation calls for being tough and authoritative, and other times you must be compassionate and lend a listening..

9 Min Read

Insights and Studies

5 Quick Tips to Transform Your Field Team Into a Field Fam [Video]

Melissa Sonntag

When you think of your “fam,” you probably think of people like your old high school buddies, the members of your recreational soccer team, or maybe your actual family. But what about your..

9 Min Read

Insights and Studies

WATCH: Honey Stinger's Tips for Founding, Growing, and Scaling

Gabrielle Downey

During Expo East, Repsly’s own Allen Bonde met with JD Robinson, Grocery National Sales Manager  from Honey Stinger, to get the inside scoop on the company. On the Repsly “red carpet,” we had the..

2 Min Read

CPG Industry News

Effects of Amazon, Whole Foods Deal on Brand Love

Dan O'Connell

Amazon acquiring Whole Foods has ignited a spark and started a raging fire that will change the food industry. With those inevitable changes come huge implications for food brands. Although the..

10 Min Read

Insights and Studies

Communication Breakdown: 3 Common Mistakes Reps Make in the Field [Video]

Melissa Sonntag

As a rep, you know how frustrating it can be to maintain good communication between the field and the office. Reporting may be delayed or forgotten entirely, information can crawl through the..

9 Min Read

How to Eat Like a GOAT: The Tom Brady Diet Made Easy

Gil Resnick

Last week, the Boston Globe published an article detailing an “Average Day” in the life of New England Patriots Quarterback, Tom Brady. While we were all excited to read about his training regimen..

9 Min Read

Insights and Studies

3 Questions with Dan Morad of Critical Mass Group [Video]

Melissa Sonntag

Supply chain management, marketing, and sales are the cornerstones to any CPG business. Nobody knows this better than Dan Morad of Critical Mass Group, a startup founder and beverage industry..

3 Min Read

CPG Industry News

Natural Products Expo East 2017: Recap

Victoria Vessella

Anyone in the natural products space knows about the Natural Products Expo produced by the New Hope Network. The "little brother" of the West Coast version, Expo East, just wrapped up in Baltimore..

13 Min Read

Merchandising

10 Keys to Expanding Your Retail Footprint

Frank Brogie

Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..

12 Min Read

Accountability

5 Reasons More Leaders Should Be Conducting Competitive Reports

Sarah Mooney

Educated field teams, CRM platforms, strategic placements and killer packaging are all important tools to your brand’s success. So are you.

4 Min Read

Merchandising

5 Ways a Competitive Audit Will Help You Sell More

Victoria Vessella

It’s no secret that competition in the food and beverage space is fierce. With over 21,000 food manufacturers in U.S. alone, it seems as if new brands are popping up next to yours on the shelf..

4 Min Read

Merchandising

In a Sales Slump? Try These 3 Tricks to Outdo the Competition

Victoria Vessella

It’s no secret that the food and beverage industry is crowded. Between corporate giants and emerging newcomers, there’s no shortage of competition. If you’re worried about losing sales to your..

5 Min Read

Merchandising

5 Top Tips to Build Your Food Business

Alessio D'Antino

Today's post comes from our friends over at Crowdfooding, a crowdfunding platform that helps foodpreneurs grow their businesses and redefine the future of food. The company's..

11 Min Read

Merchandising

50 Creative Display And Promotion Ideas to Outsell Your Competitors at Retail

Frank Brogie

As a growing brand in the CPG space, your team knows competition can be fierce. No matter how highly you might think of the other brands on your shelf, the fight for market share is fought tooth..

18 Min Read

CPG Industry News

10 Members Of #TeamRepsly Nominated For Veggie Awards!

Elise Renner

Repsly is proud to share that 10 of the companies nominated for the 16th annual Veggie Awards are part of the Repsly community! 

12 Min Read

Merchandising

5 Science-Backed Pricing Strategies to Outsell Your Competitors

Melissa Sonntag

Let's be real: Developing a pricing strategy is a major pain in the you-know-what.

The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..

4 Min Read

CPG Team Management

How to Build Lean, Profitable Sales Territories [Video]

Frank Brogie

Growing your brand locally can be exciting. There are plenty of opportunities to get local press, you get to collaborate with other local brands and retailers - but best of all, it’s all happening..

8 Min Read

Insights and Studies

How to Analyze Your Competitive Landscape And Sell More [Video]

Sarah Mooney

Competition can be tiring and downright frustrating, but it’s a given in the food and bev retail hustle. Now, you aren’t going let that slow you down, are you? Nope, didn’t think so. Instead, use..

14 Min Read

How 74% of Brands Use Their Competitors to Sell More & Grow Faster

Elise Renner

Imagine a room full of 100 shiny, new food and bev brands. If you were to revisit this room in just two years, only 15 would be left standing. With so many companies competing for a spot on the..

7 Min Read

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Victoria Vessella

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of..

11 Min Read

Merchandising

The Ultimate Guide to Effective Merchandising Displays

Frank Brogie

Successful merchandising is the driving factor behind sales. But how much does each component of merchandising impact your sales growth and in what way? By evaluating your field reps’..

8 Min Read

Merchandising

The 4 Key Principles of Successful Retail Marketing

Elise Renner

What is retail marketing?

Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having..

6 Min Read

Merchandising

Exceptional End Caps: Ideas for Your 2017 Year-End Planning

Victoria Vessella

It’s hard to believe that 2017 is already half-over. While the first six months of the year are filled with seasonal upticks in the retail world, nothing quite compares to the end-of-year holiday..

1 Min Read

Team Building

The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Melissa Sonntag

Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..

5 Min Read

Field Marketing

7 Field Team Management Lessons from Game of Thrones

Sarah Mooney

Okay. It sounds like a stretch, but stick with me.

The seventh season of Game of Thrones premiered on Sunday, July 16th, on HBO.

In preparation, the Repsly team rewatched last season, shared..

9 Min Read

Field Marketing

Product Demonstrator: Definition, Job Description, Salary, and More

Elise Renner

Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel,..

8 Min Read

Merchandising

Merchandising Definitions by Retail Role: Are You a Good Example?

Sarah Mooney

The Obvious: Merchandising means something a little different for every retail role.

The Lesson: By understanding the differences in the definition of merchandising between roles, and applying..

7 Min Read

Merchandising

Face-to-Face Marketing: 4 Ways to Stand Out in a Digital Age [New Data]

Elise Renner

In today’s digital age, there is one thing technology can’t replace: personal communication.

Though virtual marketing has changed the game dramatically with the rise of social media, it can’t..

26 Min Read

Merchandising

Merchandising Reset Lingo from A to Z [Glossary]

Sarah Mooney

Merchandising resets are key to a successful merchandising strategy and involve completely reorganizing a category, department, or sometimes even an entire store.

4 Min Read

Supply Chain Management

Merchandise Processing Fee: Hidden Information You Need to Know

Victoria Vessella

Whether you’re a foreign company importing your products to the United States, or you’re an American company importing foreign goods as part of your business, you’ll need to account for the..

7 Min Read

Merchandising

What Is Field Marketing? Three Stories From The Field

Elise Renner

What Is Field Marketing?

Field marketing is a branch of direct marketing. It involves brand representatives going out into the “field” to put product in the hands of potential customers.

6 Min Read

Merchandising

Stock Rotation Refresher: Educational GIFs & Interactive Infographic

Sarah Mooney

Whether you need a refresher on stock rotation or are learning about it for the first time, you’ve come to the right place. Stock rotation isn’t glamorous, but it’s important and can save a..

3 Min Read

Merchandising

In-Store Execution: How to Slay the Competition

Victoria Vessella

Even if you have the best product on the market, your brand cannot experience success if you’re being overshadowed by the competition. A solid in-store retail execution strategy is your secret..

2 Min Read

Merchandising

Hey Alexa, What's a Merchandiser? (In 250 Words)

Elise Renner

Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than..

5 Min Read

Merchandising

7 Retail Merchandising Strategies to Drive Sales

Sarah Mooney

Forty percent of customers change their minds because of something they see, learn, or do when interacting with a product in-store. Follow these retail merchandising rules to tip the scale in your..

2 Min Read

Service Industry News

Our Favorite Twitter Reactions to Amazon Buying Whole Foods

Sarah Mooney

On Friday, the food and bev space was abuzz over the news that Amazon is buying Whole Foods. From the purchase’s impact on company culture to the $13.7 billion price tag (cue Dr. Evil voice),..

6 Min Read

Merchandising

3 Merchandising Strategies That Will Give Your Brand an Edge

Victoria Vessella

If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making..

4 Min Read

Merchandising

What Does an OUTSTANDING Brand Ambassador Do?

Elise Renner

Nowadays, this role takes on a variety of shapes from one brand to another.

A “brand ambassador” can be an Instagram model or a friendly worker dishing out free samples at your local grocery..

5 Min Read

Field Sales

3 Action Steps to Get Your Product in Stores

Sarah Mooney

Rather than using a distributor, you’ve decided to directly sell your product to retail stores. This can be the right move for younger brands that don’t have the budget or volume to outsource just..

4 Min Read

Field Marketing

3 Clever Ways to Use Your CRM to Step Up Your Social Media Marketing

Melissa Sonntag

As a growing brand, one of the cornerstones of your marketing strategy is probably sharing stories and photos that show the world how much people love your products. It's easy enough to get..

5 Min Read

Field Marketing

How Your Brand Ambassadors Can Help You Sell More - Even Online!

Melissa Sonntag

The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more..

7 Min Read

Field Marketing

So You've Got a Great Product. Now What?

Melissa Sonntag

After weeks, months, maybe even years of research and development, you’ve finally done it: you’ve created an amazing new product. At least to you and your supporters, your product is amazing. But..

10 Min Read

Field Marketing

Trade Marketing: The Ultimate Guide [Example Strategies]

Melissa Sonntag

All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales...

5 Min Read

Merchandising

2 Trade Promotion Tactics That Can Boost Sales by 15%

Victoria Vessella

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

1 Min Read

Field Marketing

Field Marketing: What Is It? [Infographic]

Melissa Sonntag

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

4 Min Read

Merchandising

Food and Beverage Merchandising: 3 Ways to Entice Shoppers

Victoria Vessella

If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..

6 Min Read

Packaging

The Essential Checklist for Food Product Labels [Checklist]

Marvin Magusara

Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..

1 Min Read

Field Marketing

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

Gabrielle Downey

From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of..

4 Min Read

Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Ameyna Jackson

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing..

6 Min Read

Merchandising

5 Tips to Modernize Your Apparel Merchandising Strategy

Gabrielle Downey

Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce..

5 Min Read

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

Victoria Vessella

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..

1 Min Read

Field Marketing

How to Improve Your Work in The Field [Infographic]

Melissa Sonntag

Being able to hold yourself accountable for your shortcomings at work is essential in every industry, and field marketing is no exception. To stay competitive in retail, field marketers need to be..

2 Min Read

3 Expert Hacks to Get Accurate Retail Sales Data

Frank Brogie

As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the..

9 Min Read

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Melissa Sonntag

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO..

4 Min Read

Client Management

3 Expert Strategies For Improving Your Career As a Brand Rep

Victoria Vessella

Brand representatives who work outside of the office need to be proactive about holding themselves accountable when they fall short of goals. Because while they have the freedom to go the extra..

5 Min Read

Field Marketing

3 Best in Class Beverage Marketing Strategies [Examples]

Ameyna Jackson

 In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive..

8 Min Read

Field Marketing

An Inside Look at Red Bull's Brand Ambassador Program

Melissa Sonntag

A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..

2 Min Read

Field Marketing

Field Marketing Teams: Who's Who [Infographic]

Gabrielle Downey

Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the..

4 Min Read

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

Gabrielle Downey

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate,..

9 Min Read

CPG Industry News

Slotting Fees: 3 Ways to Get Your Product on The Shelf For Less

Victoria Vessella

Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..

3 Min Read

Insights and Studies

7 Creative Tactics For Field Teams Who Want to Communicate Better

Gabrielle Downey

If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in..

4 Min Read

Field Marketing

3 Industry Secrets to Building Stellar Retailer Relationships [Expert Interview]

Melissa Sonntag

Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople..

6 Min Read

Field Marketing

How to Pull Off The Perfect Product Demo And Sell More

Ameyna Jackson

Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and..

1 Min Read

CPG Industry News

A Brief History of Cosmetics [Timeline]

Melissa Sonntag

While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..

15 Min Read

CPG Industry News

How to Fill Out The Walmart Supplier Application [Walkthrough]

Molly Brogie

You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart..

9 Min Read

CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

Molly Brogie

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to..

6 Min Read

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Frank Brogie

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute

As..

7 Min Read

Merchandising

How Stockouts Can Hurt Your Business (And How to Prevent Them)

Victoria Vessella

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

1 Min Read

CPG Industry News

A Brief History of The Beer Market

Ameyna Jackson

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

3 Min Read

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Ameyna Jackson

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most..

8 Min Read

Team Building

The Ultimate Guide to Launching a Brand Ambassador Program

Melissa Sonntag

People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands..

5 Min Read

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Gabrielle Downey

 

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

14 Min Read

Packaging

Secrets to Success in The CPG Industry [Infographic]

Victoria Vessella

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s..

1 Min Read

How to Optimize Your Medical Device Sales Process [Infographic]

Gabrielle Downey

 

The sales process supports the success of a product. It implements a foundation for a company to set the precedent for future procedures. Optimizing current procedures can not only positively..

1 Min Read

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

Gabrielle Downey

 

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and..

1 Min Read

CPG Industry News

The Basics of Cross Merchandising [Video]

Gabrielle Downey

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your..

3 Min Read

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Frank Brogie

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do..

2 Min Read

Field Marketing

Brand Ambassador Resume and Cover Letter [Free Template]

Melissa Sonntag

A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business..

3 Min Read

CPG Industry News

Natural Products Expo West 2017: Recap

Victoria Vessella

If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New..

3 Min Read

Field Sales

Field Sales Representative: Job Description, Salary, & More

Frank Brogie

Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's..

10 Min Read

CPG Industry News

12 Tasty Trends for the Food and Beverage Industry in 2017

Melissa Sonntag

In today’s digital age, information is being discovered and disseminated at extraordinary rates. The public’s increasing knowledge of the world around them has caused major shifts in the way..

9 Min Read

CPG Industry News

How to Make Liquor Distributors Thirsty For Your Beverage Brand

Victoria Vessella

In the United States, alcohol suppliers rely on the aide of liquor distributors to bring their products to market. For budding alcoholic beverage brands, the process of selecting and partnering..

8 Min Read

CPG Industry News

Alternative Beverages: What They Are And Where They're Headed

Gabrielle Downey

 

Boring old juices and sodas aren’t cutting it anymore. The rise of alternative beverages is taking the food and beverage industry by storm. Sugars, byproducts, and artificial ingredients are..

2 Min Read

Supply Chain Management

How to Become a Distributor in 9 Simple Steps [Checklist]

Gabrielle Downey

In any emerging market, as demand for a product increases, so does the need for distributors. From craft beer and organic produce to athleisure clothing - on the other side of every new trend is a..

4 Min Read

Supply Chain Management

How to Find a Food Distributor [Free Guide]

Melissa Sonntag

Let’s say your food business is thriving, and you are excited to see that your freshly baked goods or organically grown produce are flying off the shelves at local retailers, farmers markets, and..

4 Min Read

Field Marketing

Merchandiser: Definition, Job Description, Salary, and More

Ameyna Jackson

Whenever you walk past your favorite clothing store or supermarket and you see a sign for “Buy one get one free!” or “Sale on Organic Fruit,” be sure to thank your local merchandiser...

6 Min Read

Field Marketing

Outside Sales Representative: Job Description, Salary, & More

Ameyna Jackson

If you are looking for a job that will constantly have you doing something new, an outside sales representative just may be the job for you. But prior to applying or even considering a position,..

2 Min Read

How to Sell to Home Depot

Frank Brogie

Home Depot is one of the most well-known home improvement chains in the country, and it can provide you with a solid base of new consumers to sell to. But before you try your luck at getting your..

1 Min Read

Merchandising

The 5 Spot Rule For Alcohol Merchandising [Infographic]

Frank Brogie

Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to..

3 Min Read

Field Marketing

Brand Manager: Definition, Job Description, Salary, and More

Frank Brogie

No matter how successful your products, it's always a challenge to stand out from competitors in your market. Unfortunately, having the highest quality product available isn't always enough to..

3 Min Read

Field Sales

Medical Device Sales: Definition, Job Description, Salary, and More

Frank Brogie

Selling medical devices into doctors' offices and healthcare systems isn't easy. It takes a skilled sales rep with experience in the medical industry to close deals while navigating a hopital's..

5 Min Read

Field Marketing

Combining Inside & Outside Sales: The Best Thing You'll Do All Year

Ameyna Jackson

Sitting in a cubicle making cold calls all day is not the way to make this year's sales quota.  Sales is often thought to be a “black and white” industry, where representatives operate as either..

2 Min Read

How to Sell to Walmart

Frank Brogie

Getting your products into a big retailer can bring your business to the next level.

Making the leap from small stores to well-known retailers can make a huge difference for a company, but it's no..

4 Min Read

Field Marketing

Field Marketers' Friends: Who You Need to Know to Be Successful

Victoria Vessella

Field marketing representatives spend a considerable portion of their day interacting with numerous people outside of  their organization, including customers. Who exactly do field marketers come..

9 Min Read

Field Marketing

How to Become a Brand Ambassador

Gabrielle Downey

Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin..

7 Min Read

Field Marketing

Brand Ambassador: Definition, Job Description, Salary, & More

Melissa Sonntag

If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..

3 Min Read

CPG Team Management

How to Establish Yourself as a New Brand

Frank Brogie

After you've made it into a store and gotten a spot on the shelf you're happy with, it's time to prove your brand's worth.

Your time with a retailer can be incredibly short-lived if you don't give..

6 Min Read

Field Marketing

Street Team Representative: Job Description, Salary, & More

Melissa Sonntag

 A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..

6 Min Read

Field Marketing

Field Marketing Representative: Job Description, Examples, Salary, & More

Victoria Vessella

If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How..

4 Min Read

CPG KPIs & Reporting

Pricing Strategies: What Works Best For Your Business?

Melissa Sonntag

When embarking on a new business venture, there is no shortage of items on the strategizing agenda that need attending to. One crucial step to constituting a successful business plan, and..

5 Min Read

Everything You Need to Know About Field Marketing

Frank Brogie

Field Marketing Definition

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in..

7 Min Read

CPG Industry News

Getting Into Gear For Your Series B Funding Round

Victoria Vessella

Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with..

4 Min Read

CPG Team Management

Using Operational Excellence to Protect Your Angel Investment

Victoria Vessella

For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..

7 Min Read

Team Building

6 Easy, Effective Ways to Motivate Employees

Melissa Sonntag

It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated..

3 Min Read

Packaging

Keys to Successful Product Label Design

Molly Brogie

 

Retail shelves are packed with hundreds of products - but only one of those products is yours. Motivating customers to choose your product over the competition can seem daunting, but the key..

10 Min Read

CPG Industry News

Your Guide to Startup Valuation in the CPG Space

Victoria Vessella

After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste..

6 Min Read

Packaging

Map to Successfully Navigating US Food and Beverage Labeling Laws

Molly Brogie

 

Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive..

1 Min Read

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Molly Brogie

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes..

6 Min Read

CPG Team Management

How to Design Sustainable Product Packaging and Save Money

Molly Brogie

Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on..

3 Min Read

Merchandising

How to Win Better Shelf Placement

Frank Brogie

Once you've managed to get your product into a grocery store, your work has just begun.

Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..

3 Min Read

CPG Team Management

How to Get Your Product on The Shelf in Any Store

Frank Brogie

An effective product pitch is essential to any brand marketing strategy.

For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..

4 Min Read

CPG Industry News

5 Coffee Industry Trends You Can't Miss in 2017

Tyler Hubbell

In one form or another, chances are almost everyone you know starts their day with coffee - be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its..

4 Min Read

CPG Industry News

5 Success-Driving Beverage Industry Trends of 2017

Tyler Hubbell

The global beverage market is projected to sell  948.7 billion liters in 2017, according to Statista. Cracking into those sales won’t be easy with well-established brands dominating the market,..

2 Min Read

A Day At The Office During The Holidays As Told By Michael Scott

Gabrielle Downey

While it's undoubtedly one of the busiest times of the year, it's not always easy gearing up for work during the holiday season. For a laugh, here's what it can feel like at work - as told by The..

4 Min Read

How The Field Teams Saved Christmas

Gabrielle Downey

 

‘Twas a few days before Christmas

and all through the town

businesses were closing, production shut down.

Lights twinkled on houses

And the vehicles of field teams alike,

Brightening the night..

4 Min Read

Field Sales

How to Sell Expensive Medical Devices & Equipment [Free Template]

Frank Brogie

Selling expensive medical devices is no easy task.

Hospitals take procurement very seriously, which means you need to work diligently to capture the trust of potential buyers. But that can be..

3 Min Read

Field Sales

The Anatomy of the Perfect Medical Sales Process [Free Template]

Frank Brogie

You might think you have it down, but you can always improve your sales process.

You and your team of sales reps need to constantly tweak the sales to continue moving customers down the sales..

1 Min Read

CPG Team Management

Territory Management Tips [Infographic]

Gabrielle Downey

It can be tough managing a team of field representatives, especially when they are spread out over a wide territory. Ensuring reps don’t meet with the same clients or visit the same stores can..

2 Min Read

Field Sales

3 Strategies to Impress Hospital Administrators Between Sales

Frank Brogie

A successful sale is far from the end of your job.

In fact, once you've closed a sale, you need to work even harder to ensure that hospital administrators, surgeons, nurses and all the other..

7 Min Read

Field Sales

How to Optimize Your Medical Device Sales Process [Free Template]

Gabrielle Downey

Constant advances in medicine and technology drive the medical device industry to be one of the world's most innovative. The industry is expected to grow 6.4% a year through 2017, and standing out..

2 Min Read

Field Sales

How to Upsell And Cross-Sell Medical Devices

Ameyna Jackson

If you sell medical devices, then you know firsthand how hard it can be to sell to busy doctors and surgeons. The medical device industry is a focused field where sales come from the relationships..

6 Min Read

Field Sales

10 Career-Making Medical Sales Tips

Tyler Hubbell

When selling to medical professionals, one of the biggest obstacles comes before you even speak to a decision maker - it’s working your way into their busy schedule. Surgeons’ and general..

1 Min Read

CPG Team Management

How to Maximize Time Management in The Field [Infographic]

Gabrielle Downey

Employees and managers alike always seem to be at a lack for time. As time flies by, the amount there is to do can pile up, adding stress to the entire team. Building customer relationships,..

4 Min Read

CPG Team Management

How to Hire a Rock-Star Merchandising Team

Tyler Hubbell

The perfect display can boost sales by more than 500%, according to Creativity Window. With that much at stake, hiring top-notch merchandisers should be one of your brands highest..

2 Min Read

Merchandising

The Mobile Workforce Trend That Can Improve Productivity By 10%

Ameyna Jackson

Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..

5 Min Read

CPG Team Management

The Ultimate Schedule Optimization Checklist

Gabrielle Downey

With limited time and a finite number of employees, it is up to managers to create a schedule that allows reps to achieve full coverage and to be productive while not oversaturating the field with..

6 Min Read

Accountability

3 Little-Known Factors That Can Improve Accountability in the Field

Ameyna Jackson

As you lead your field team, the single most important management skill is accountability. Unreliable employees cost companies between $450 billion and $550 billion every year in lost..

5 Min Read

CPG Team Management

Your F&B Company’s Best Kept Secret: Time Management & Scheduling

Gabrielle Downey

Field teams in the food and beverage industry have their work cut out for them. They are busy taking inventory of their brand’s products, performing quality checks, processing orders, and..

4 Min Read

Merchandising

3 Ways to Juice Up Your Beverage Sales

Frank Brogie

There are countless beverage sales techniques out there, but not all have what it takes to be successful.

With dozens of brands to choose from - whether it's juice, water, tea, soda, or something..

5 Min Read

CPG Team Management

Build the Perfect Field Team With These 5 Recruiting Best Practices of 2017

Tyler Hubbell

Retail execution is directly related to performance on the shelves, so hiring an effective field team is crucial. In 2016, the recruiting process has become more personalized and fast-paced than..

5 Min Read

Merchandising

10 Holiday Merchandising Tips for Effective, Festive Displays

Victoria Vessella

There is probably no time of year that matters more for consumer goods companies than the winter holiday season. The weeks surrounding December 25 bring out consumers in droves, traffic that..

4 Min Read

Technology

Field Marketing Software: The Present and Future of Business Growth

Frank Brogie

As small businesses fight to stand out in an increasingly competitive consumer landscape, merchandisers need to utilize every weapon in their arsenal to win the marketing battle. That's where ..

4 Min Read

Merchandising

3 Steps to Freshen Up Your Grocery Merchandising Strategy

Frank Brogie

New competitors are jumping into the grocery merchandising game all the time. 

Nontraditional retailers, such as Amazon, are expanding their presence in the grocery industry by building..

4 Min Read

Merchandising

3 Software Trends to Rule the Retail Game

Frank Brogie

It's no secret the retail industry is always changing. New software is constantly being introduced, and merchandisers have to decide which technologies to implement to help jumpstart their..

4 Min Read

Merchandising

Everything You Need To Know About Grocery Merchandising

Frank Brogie

Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace.

Amid emerging trends, a diversifying industry and changing consumer preferences, it's more..

2 Min Read

Merchandising

How to Execute Your Cosmetic Marketing Strategy to Perfection

Ameyna Jackson

As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..

4 Min Read

Merchandising

3 Cosmetic Industry Trends That Can Help You Beat The Competition

Gabrielle Downey

Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more..

5 Min Read

Merchandising

The Secrets of Effective Cosmetics Merchandising

Victoria Vessella

In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..

4 Min Read

Merchandising

The Go-To Competitive Analysis Template for Food & Beverage

Victoria Vessella

Does it ever feel like there’s a new competitor on your shelf every time you walk through the grocery store? Trust that feeling, it might be right. There are about 21,000 food manufacturers in the..

3 Min Read

Merchandising

How to Take Cross Merchandising to The Next Level

Victoria Vessella

If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. 

There are many tricks of the trade merchandisers use to attract customers to their..

2 Min Read

Merchandising

3 Steps to Creating a Successful Retail Execution Strategy

Molly Brogie

Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything..

3 Min Read

Merchandising

Cosmetics Merchandising Is the Latest College Craze

Matthew Brogie

Your favorite beauty products are coming to a college near you.

The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of..

2 Min Read

Merchandising

Retail Audits: How To Reap Their Rewards

Victoria Vessella

Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as..

3 Min Read

Merchandising

Six Steps to Starting a Successful Food and Beverage Business

Molly Brogie

So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think..

2 Min Read

Packaging

Dim Weight for the Holidays

Victoria Vessella

Sunshine and warm air. Our calendars still reflect summer, but in the world of packaging it’s always best to stay ahead of the curve. With that being said, we know what’s lurking around the..

6 Min Read

Merchandising

Beer Merchandising Ideas for the Craft Company

Victoria Vessella

The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means..

7 Min Read

Merchandising

5 Visual Merchandising Trends of 2016

Jackie Carney

Note: We've updated this with a new post that covers the biggest visual merchandising trends of 2018. To read the new post, follow this link! 

Visual merchandising is a subset of retail..

5 Min Read

CPG Team Management

Field Activity Management: What is it and why look into it?

Cam Garrant

Field Activity Management is the art of managing and reacting to all of the moving parts a business has operating outside of a central office. The specifics of an operation will differ from..

3 Min Read

Accountability

How To Supervise Remote Workers Without Micromanaging

Chelsea Mize

A manager who supervises remote employees has a far different set of challenges than a supervisor whose employees are located in the office. Managers of remote employees do not have the option to..

3 Min Read

Supply Chain Management

Beverage Distribution Strategies for Emerging Brands

Victoria Vessella

Your company produces a delicious, refreshing product that you know consumers can’t wait to drink -- and buy. Even after you’ve perfected the product itself, its packaging, and decided how to..

1 Min Read

Technology

The Beginner's Guide to SMS Marketing

Sophorn Chhay

There have been many advances with the mobile device since it first launched but SMS has remained by it’s side. Text messaging has stayed reliable and efficient for almost as long as the mobile..

2 Min Read

Packaging

The Easiest Way to Update Your Nutritional Facts Label

Kevin Southwick

Over the past month, you may have heard about the Food and Drug Administration (FDA) finalizing the new nutrition facts labeling laws for packaged food. Why would they update labeling? First, the..

2 Min Read

Field Marketing

Growing Business through Public Relations

Steve Brownlie

Contrary to the understanding of many business owners, public relations is not limited to management of media communications. Rather, public relations forms a crucial part of the strategic..

3 Min Read

Technology

How Businesses & Consumers Use Mobile Data Collection Software

Jackie Carney

When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements..

2 Min Read

Merchandising

How To Use Retail Audit Software as Your CPG Business Expands

Victoria Vessella

One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...

3 Min Read

Field Marketing

Using Street Team Promotion To Scale Your CPG Business

Jackie Carney

There’s no perfect time to scale your consumer packaged goods business, but as you begin to meet sales goals and build a strong financial buffer, you’re probably starting to think big. Increasing..

2 Min Read

Accountability

Here Comes New Ideas for Sales Coaching

Monika Götzmann

In the modern world, coaching is the single best way for a leader to improve a sales team's performance, and doing so is one of the best ways to gain a competitive advantage. However, today's..

3 Min Read

Packaging

The Best of Beverage Packaging for Small Businesses

Victoria Vessella

The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract..

4 Min Read

CPG Team Management

Picking the Right Personnel: Scaling Your CPG Business for Growth

Jackie Carney

Making the decision to scale your CPG company is not just about crunching the numbers; it’s also about the people. Competent and committed employees are any business owner’s biggest asset,..

3 Min Read

Supply Chain Management

Scaling Your CPG Supply Chain for National Growth

Victoria Vessella

If your consumer packaged goods business has had local success, chances are you’re gearing up to expand into the national market. As you evaluate your distribution channels before the big jump,..

3 Min Read

Field Marketing

What Exceptional Customer Service Means To Millennials

Victoria Vessella

Millennials, or those aged 18-35, are now the largest consumer group in the world and are estimated to have the greatest spending power of any generation to date as of 2017. Needless to say,..

1 Min Read

Technology

How a Field Force Manager Spends His Day

Matthew Brogie

We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.

A typical field force manager juggles multiple responsibilities at once,..

2 Min Read

Accountability

Management During The Summer Months: Boosting Employee Engagement

Jackie Carney

It’s no surprise that employee productivity takes a nosedive come June. Warmer weather means that beach trips, baseball games and family barbecues are finally within reach; if only our jobs and..

9 Min Read

Technology

Why Switch To The Cloud? 20 Benefits of Cloud Computing

Cam Garrant

What exactly is Cloud Computing? At it's core, cloud computing is accessing and storing your information on storage in an external location, rather than locally. In fact, you probably utilize..

3 Min Read

Accountability

Workforce Tracking Software: Why It’s Not “Big Brother”

Victoria Vessella

It’s not uncommon for employees to be wary of any system that allows supervisors to monitor their whereabouts throughout the day. This resistance is generally less prevalent in the younger..

3 Min Read

CPG Tools & Tech

Using Form Software for the Beverage Distribution Industry

Victoria Vessella

Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..

5 Min Read

Repsly News

Repsly: A Bi-Continental Company

Victoria Vessella

I recently sat down with Marko Kovac, co-founder and CEO of Repsly Inc., to discuss the company’s unique operational structure. Repsly is a B2B SaaS company in the mobile workforce management..

3 Min Read

Team Building

Aligning Sales and Marketing

Aya Tsuruta

Sales and marketing are like brother and sister, or friends who are roommates; at the core they share the same values, but they tend to step on each other’s toes. They know that ultimately they..

3 Min Read

Team Building

Social Collaboration: It’s Like Facebook for Field Work

Victoria Vessella

There’s a lot of buzz about social collaboration and its benefits for field teams. The concept refers to processes that help multiple people or groups interact and share information to achieve..

5 Min Read

Accountability

Visibility: An Invaluable Resource

Victoria Vessella

Visibility is a priceless tool for managers and field representatives alike. Having insight into activities that are being executed in the field in real-time enables team leaders to correct..

2 Min Read

Supply Chain Management

5 Steps To Cutting Costs In Retail

Chris Miles

Balancing service delivery against the need for economy is something that every retailer faces – the need to cut back while remaining competitive and ensuring sufficient staffing is key. However,..

3 Min Read

Insights and Studies

Metrics that Matter: Mobile Worker Efficiency Index

Victoria Vessella

Repsly recently released its first Mobile Worker Global Activity Report, which consists of activity data derived from 5,000 field representatives using Mobile CRM and Data Collection software in..

2 Min Read

Field Marketing

Why CPG Companies Should Adopt a Culture of Content

Victoria Vessella

Many businesses focus their marketing efforts on self-promotion with a primary goal of increasing sales. While sales are important, this type of marketing approach ignores the customer experience...

7 Min Read

Accountability

Best Apps to Boost Your Remote Team Productivity

Aya Tsuruta

In 2010, the Apple app store held approximately 130,000 apps. Today, there are over  1.5 million. That’s a 1,053% increase in just over five years, and the figures only keep growing. What's more, ..

3 Min Read

Accountability

Avoid the Summer Slump: Keeping Employees Engaged

Amanda McGuinness

Beginning from our early days in school, we are conditioned to think that the moment the calendar hits June we are free of all responsibilities. From that moment on, we assume our positions on the..

4 Min Read

Accountability

Team Leadership: Avoiding Micromanagement

Victoria Vessella

It can be tempting for managers to remain vigilant over every activity their team members are performing, especially if the employees are working remotely. However, doing so will only breed..

4 Min Read

Accountability

Time Management for Field Teams

Aya Tsuruta

As a field representative, it's easy to feel like you’re part of a huge circus act. Every day you juggle prospective clients, current clients, attending training sessions, and reporting to..

3 Min Read

Accountability

Employee Burnout: More Than A Feeling

Aya Tsuruta

As a field representative, you have a lot on your plate on a day-to-day basis. From approaching new contacts, to keeping your managers up-to-date, to tending to dissatisfied customers, and to..

2 Min Read

Team Building

3 Types of Communication for Managing Your Mobile Workforce

Cam Garrant

“The single biggest problem in communication is the illusion that it has taken place.”--George Bernard Shaw

Communication makes the world turn. Without healthy types of communication between every..

2 Min Read

Accountability

Field Team Leadership: Coaching Your Sales Team

Victoria Vessella

As a manager of a field team, you are expected to provide guidance to your sales team. Below are some examples of techniques and tools to help you improve your field team leadership and coach your..

3 Min Read

Accountability

3 Things Remote Team Leaders Can Learn From March Madness

Aya Tsuruta

 

For 3 weeks every spring, it feels like half the population disappearstraffic subsides, grocery aisles are deserted, and even some office chairs abandoned. Where do all of the people go?

Well,..

3 Min Read

CPG KPIs & Reporting

Building Product Line Sheets: 3 Tips and Examples to Remember

Erin P. Friar

 

For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a..

2 Min Read

CPG KPIs & Reporting

Data is Gold: Taking Advantage of KPIs

Victoria Vessella

Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They..

2 Min Read

CPG KPIs & Reporting

Essential KPIs for Sales Reps and Managers

Cam Garrant

Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the..

3 Min Read

Accountability

Increase Employee Engagement in Sales Representatives Using Data

Victoria Vessella

Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..

2 Min Read

Supply Chain Management

Retailer-Supplier Relationships Are Changing in the F&B Industry

Victoria Vessella

Both retailers and suppliers of food and beverage products are responsible for making sure that they’re offerings are safe for consumption. A brand’s reputation and bottom line can suffer as a..

3 Min Read

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the..

5 Min Read

CPG KPIs & Reporting

Tracking Success: 7 Characteristics of Effective KPIs

Melissa Sonntag

 

For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance..

3 Min Read

Accountability

Staying Connected With Your Field Team Using Mobile Messaging

Sophorn Chhay

If you're still calling your field team to check in and deliver the daily update, you might as well be utilizing smoke signals or sending out the company carrier pigeon. Some two-thirds of..

3 Min Read

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

2 Min Read

Merchandising

How Business Merchandising Audits Can Lead To Improved Strategies

Victoria Vessella

Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly..

3 Min Read

Accountability

Remote Employees 101: How To Manage Your Field Team

Amanda McGuinness

The movie, Office Space, is about a man who dislikes sitting at his desk everyday. When it came out in 1999, Peter Gibbons, the protagonist, worked here:

1 Min Read

Insights and Studies

Distribution of Activities by Activity Type in Different Industries

Matthew Brogie

Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between..

7 Min Read

Merchandising

Retail Audit Checklist & Infographic

Victoria Vessella

Your business has a great product, and after much hard work, you've been able to get it on retail shelves. While it's important to have a presence in the retail market, it's critical to monitor..

2 Min Read

Merchandising

5 Tips to Increase Retail Sales

Matthew Brogie

Most of us have probably heard a statement prefaced with, "In this economy..." If you're in retail, that probably holds doubly true. True, retail sales have been increasing in increments, but..

2 Min Read

Team Building

Employee Engagement for Business Growth

Aya Tsuruta

Trending: growth over cost-cutting. According to a study published by the Harvard Business Review, in recent years, top executives have been focusing efforts on growing their companies rather than..

1 Min Read

Insights and Studies

Regional Distribution of Activities by Activity Type

Matthew Brogie

This month, we have been exploring different types of activities conducted by field reps using the Repsly Mobile CRM app. Activities are consisted of filling out mobile forms, taking orders,..

4 Min Read

Merchandising

The Insourcing vs Outsourcing Debate: Field Merchandiser Services

Nancy Chen

To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price...

1 Min Read

Technology

GPS Mobile Data Collection Software: Why “Where” Matters.

Cam Garrant
 

Every manager wants to get the best from their team, but sometimes the monthly or weekly reports just don’t add up. If every employee made every customer visit they said they did, then why are..

1 Min Read

Insights and Studies

Activity Type & Percentage of Reps Who Conduct Them

Matthew Brogie

Last week, we explored different types of activities conducted by field reps using the Repsly Mobile CRM. Activities consist of completing mobile forms, creating orders, taking audits or inspections,..

1 Min Read

Team Building

Bad Assumption #7: Executives Are Interested in Offerings

John Holland

This is the seventh post of a seven-part blog series on "Bad Assumptions" that salespeople make in the sales process.

Companies that don’t provide messaging guidance on how to make calls on..

1 Min Read

Team Building

Mobile CRM & Facebook: 5 Commonalities for Field Team Management

Aya Tsuruta

Today, Facebook has over 1.49 billion users per month, and you’re probably one of them. In fact, I bet you have Facebook open on one of your browser tabs right now. The social media platform that..

2 Min Read

Technology

4 Industries You Would Never Guess Use Field Management Software

Richard April

When it comes to mobile CRM software, there is sometimes a pre-conceived notion that it is only really useful in those industries where reps in the field are stocking shelves every day or are..

1 Min Read

Insights and Studies

Bad Assumption #6: Buyers Will Be Honest with You about the Reasons Why You Lost

John Holland

This is the sixth post of a seven-part series on "Bad Assumptions" that salespeople make during the sales process.

A college friend of mine used a technique when he wanted to end relationships..

1 Min Read

Insights and Studies

Field Data: Activity Type & Percentage of Reps Who Conduct Them

Matthew Brogie

Last week, we explored different types of activities conducted by field reps using the Repsly Mobile CRM. Activities consist of completing mobile forms, creating orders, taking audits or..

3 Min Read

Insights and Studies

Mobile Worker Performance Metrics: Visits Per Representative

Victoria Vessella

Repsly recently released its first Mobile Worker Global Activity Report, which consists of field data extracted from 5,000 field representatives using Mobile CRM and Data Collection software in 44..

1 Min Read

Insights and Studies

Bad Assumption #5: Proposals Sell

John Holland

This is the fifth post in a seven-part series on "Bad Assumptions" that salespeople make during the sales proces.

My definition of closing is asking for the business. Of all the closing techniques..

3 Min Read

Team Building

Small But Mighty: Recruiting Top Talent Against Big Competitors

Aya Tsuruta

If you think about an industry disruptor like Uber or AirBnb, what their success really boils down to is innovation; and what’s always behind innovation? A human brain. With creativity now taking..

1 Min Read

Insights and Studies

Bad Assumption #4: The Senior Executive Is The Decision Maker

John Holland

This post is the fourth of a seven-part series on "Bad Assumptions" that salespeople make during the sales process.

When working with committees many salespeople and their managers assume that..

1 Min Read

Insights and Studies

Average Number of Activities Per Visit by Industry

Matthew Brogie

This week, we looked into the average number of activities taken per visit across five different industry categories: consumer packaged goods in food & beverage, consumer goods outside of food such..

3 Min Read

Technology

How to Take Advantage of Social Media Analytics Tools

Aya Tsuruta

Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate. At Boston South Station where many brands advertise using large..

1 Min Read

Insights and Studies

Bad Assumption #3: “I Just Compete With Vendors”

John Holland

This is the third post of seven-part blog series on "Bad Assumptions" that salespeople make during the sales process.

There is a tremendous advantage when a salesperson can gain access to a Key..

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Photos Taken Per Visit by Industry

Matthew Brogie

This week, we looked at the number of photos an average field representative takes per visit. The data was taken from five industry categories: consumer packaged goods in food and beverage, other..

3 Min Read

Technology

Knowledge Is Power: The Importance of Understanding Your Clients

Victoria Vessella

Your clients are your biggest asset. Without a strong customer base, a business will fall apart. Although acquiring new customers is necessary for business growth, maintaining good relationships..

1 Min Read

Insights and Studies

Bad Assumption #2: Buyers Are a Blank Canvas

John Holland

This is the second post of a seven-part blog series on "Bad Assumptions" that sales representatives make during the sales process.

A knowledgeable researcher has done their homework by visiting..

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Minutes Per Visit by Industry

Matthew Brogie

This week, we investigated the number of minutes an average field rep spent per visit. The data was extracted across five different industry categories: consumer packaged goods - CPG in food and..

2 Min Read

Merchandising

Retail Product Placement: 5 Tips for Small and Medium Businesses

Matthew Brogie

Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing..

2 Min Read

Insights and Studies

Bad Assumption #1: Web Site Leads = Top Line Revenue

John Holland

This is the first post of a seven-part blog series on "Bad Assumptions" that sales representatives make during the sales process.

One of my favorite Mark Twain quotes is: “It ain't what you don't..

3 Min Read

CPG Industry News

Holiday Shopping Trends That Will Affect Your Business This Year

Victoria Vessella

‘Tis the season to be jolly! It’s also the peak season for consumer spending. According to the National Retail Federation, shoppers will dish out a whopping $630.5 billion this year, marking a..

1 Min Read

Accountability

Field Data Insight: Average Number of Visits Per Day By Industry

Matthew Brogie

This week, we investigated the number customer visits an average field rep makes per day across different industries. The following data was extracted from the Repsly field activity database of..

2 Min Read

Accountability

Self-Accountability: Being Your Own Leader

Aya Tsuruta

When you’re walking into an interview for a position on a field team, there are a few things you should always bring with you: confidence, experience, and most importantly, a strong record of..

3 Min Read

Merchandising

Field Merchandising: 10 Audit Items You Can’t Afford To Miss

Cam Garrant

For small businesses and entrepreneurs, even the slightest deviation from an established field merchandising strategy can spell disaster for the bottom line. If the retailers carrying your product..

2 Min Read

Accountability

Inter-Team Competition: Finding the Right Balance

Victoria Vessella

Competition amongst members of a remote team can have both positive and negative consequences. When team members engage in healthy competition, they are able to inspire one another to perform at..

5 Min Read

Merchandising

How to Get Your Product in Whole Foods and Trader Joe's

Aya Tsuruta

What 5 year old doesn’t like going into Trader Joe’s with mom or dad? The friendly cashiers with the funny looking shirts always give out free stickers and sometimes balloons! Heck, no matter the..

4 Min Read

Merchandising

5 Easy Ways to Boost Retail Sales

Cam Garrant

Lately there has been an avalanche of headlines online declaring that the end is nigh for retailers. Some have even dubbed the supposedly inevitable event “The Retailpocalypse”. Why then do..

5 Min Read

Merchandising

Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew Brogie

This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods..

3 Min Read

Accountability

Field Sales Management: 4 Key Strategies

Matthew Brogie

Driving your field sales team to perform at its peak requires strong field sales management. One mistake a lot of entrepreneurs make is underestimating the complexity of driving and closing..

4 Min Read

Insights and Studies

Sell Something Boring? Be Funny

Amanda McGuinness

Political policy is complicated and not something you want to hear as soon as you roll out of bed at 5:00 am in the morning. Yet, while I’m getting ready in the morning, I often find myself..

3 Min Read

Insights and Studies

Simplicity in Business: To Be Simple Is To Be Focused

Victoria Vessella

In character, in manner, in style, in all things, the supreme excellence is simplicity.” -Henry Wadsworth Longfellow

Successful businesses grow over time. Too often, however, as businesses grow,..

3 Min Read

Insights and Studies

The Buyer's Journey: Need a Map?

Amanda McGuinness

Today’s consumers have all of the information they need at their fingertips. People no longer need to be interrupted by brands with information on a new product. When they need such a product,..

1 Min Read

Insights and Studies

Average Number of Activities Per Visit Around the World

Matthew Brogie

According to Repsly’s field activity database, a typical field representative conducts approximately 3 activities in a single visit. Activities range from taking purchase orders, completing..

3 Min Read

Team Building

5 Interview Questions to Ask Field Representatives

Aya Tsuruta

Working on a remote team comes with its challenges. Field representatives need to be motivated and self-starting while managers need to be able to monitor team members without being overbearing...

5 Min Read

Insights and Studies

INTERVIEW: Kellyn Wigand on Managing Sales

Aya Tsuruta

At Repsly, we want to provide you with the latest industry-specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..

1 Min Read

Insights and Studies

Average Number of Photos Taken Per Day Around the World

Matthew Brogie

This week, we investigated the average number of photos a field representative captured per day in the field. The following statistics were taken from the Repsly database of field organizations..

2 Min Read

Accountability

Everything You Need to Know About Sales Persuasion

Aya Tsuruta

If field representatives could have one wish—any wish it would probably be to remove the word ‘no’ from their clients’ vocabularies. Rejection can be frequent and frustrating, but an exceptional..

1 Min Read

Accountability

Seller Underperformance: An Issue of Can’t or Won’t?

John Holland

Often managers tell their direct reports what to do and expect tasks to be successfully completed. This approach works well when employees are aware of how tasks must be done and ideally have..

1 Min Read

Insights and Studies

Field Data Insight: Average Time Per Visit Around the World

Matthew Brogie

Every culture has its own distinct style of conducting sales and business. While some cultures operate on quick, transactional business styles, others rely on long-term, relationship cultivating..

1 Min Read

Insights and Studies

Field Data Insight: Average Time Per Visit in APAC

Matthew Brogie

Here's a cool statistic. The average amount of time a field representatives in the Asia Pacific Region spends at a client visit is 52 minutes, according to Repsly's field data reports.

1 Min Read

Insights and Studies

Field Data Insight: Average Time Per Visit in Latin America

Matthew Brogie

Want some insider info? Based on insights from Repsly's field data reports, we found that a field representative in Latin America spends on average 29 minutes per visit!

1 Min Read

Insights and Studies

Field Data Insight: Average Time Per Visit in the United States

Matthew Brogie

Here's something interesting. A field representative in the United States spends on average 28 minutes per visit, as found in Repsly's field data reports.

1 Min Read

Insights and Studies

Field Data Insight: Average Time Per Visit in Europe

Matthew Brogie

After analyzing Repsly's field data reports, we discovered that a field representative in Europe spends on average 46 minutes per visit!

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Customer Visits Around the World

Matthew Brogie

Field reps using Repsly complete over 100,000 customer visits every week. They range in industry, from field sales and marketing, to retail merchandising, to contractor services, sales, and field..

2 Min Read

Field Marketing

Advocate Marketing: Finding Your Brand Ambassadors

Amanda McGuinness

In life, it always feels good to have someone on your team. This person is usually a friend who enjoys your company and shares a similar set of values or personality with you. In business, this is..

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Customer Visits in APAC

Matthew Brogie

Did you know? According to Repsly's field data reports, the average field representative in the Asia Pacific region completes 6.09 customer visits every day!

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Customer Visits in LATAM

Matthew Brogie

Here's something pretty cool! Using Repsly's field data reports, we found that the average field representative in Latin America completes 9.59 customer visits every day!

3 Min Read

Insights and Studies

How a Strong Company Culture Can Attract Consumers

Victoria Vessella

In the age of the internet, consumers have access to a host of information about companies and their products and services. The content an organization produces, its social media profiles and..

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Customer Visits in Europe

Matthew Brogie

Check this out! Based on Repsly's field data reports, the average field representative in Europe completes 7.95 customer visits every day!

1 Min Read

Insights and Studies

Field Data Insight: Average Number of Customer Visits in the U.S.

Matthew Brogie

Did you know? According to Repsly's field data reports, the average field representative in the U.S. completes 7.32 customer visits every day!

3 Min Read

Technology

The Importance of Knowledge Management in Business

Aya Tsuruta

In our current era of ‘infobesity,’ we’ve come to realize that the human brain is a pretty amazing thing. Somehow we are able to process hundreds of pieces of social media content, boatloads of..

2 Min Read

Technology

Keeping Your Data in One Place Using Mobile Data Collection Tools

Matthew Derman

Customer contact info, stock inventory, employee schedules, marketing data, sales figures-these days, there's an awful lot to keep track of when running a business. In order to stay on top of your..

5 Min Read

Team Building

Strong Culture = Strong Company

Victoria Vessella
Having a strong company culture provides an organization with numerous benefits, such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Executives..
4 Min Read

Merchandising

How Mass Customization Can Work for Small Businesses

Victoria Vessella

Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the..

2 Min Read

Merchandising

Stock Merchandising: Retail out of stock? Not out of Luck

Cam Garrant

The merchandising rep walks down the aisle, slowly, carefully looking at each shelf, eyes darting up and down in a search for his company’s product. A look of worry forms on his face as he nears..

3 Min Read

Accountability

Remote Teams: Cultivating Company Culture with Mobile Workforce Management

Victoria Vessella

The phrase “company culture” is typically associated with a traditional office setting. However, cultivating culture is just as important, if not more important, for remote field teams. In fact, a..

3 Min Read

Technology

Facebook Tweak Places Emphasis on Shareable Content

Victoria Vessella
A whopping 77% of B2C companies use Facebook to acquire new customers, according to HubSpot. Furthermore, the retail industry utilizes this strategy more than any other. As a retailer who uses..
2 Min Read

Technology

Using Social Networks for Small Business

Amanda McGuinness

The digital nation of Facebook hosts the largest, most diverse population in the world. If it were a country, it would be the most populated one on Earth. 1.39 billion people log into Facebook..

2 Min Read

Team Building

3 Ways Small Businesses Can Improve Employee Productivity

Victoria Vessella

Organizations are constantly looking for ways to get ahead of the competition. Keeping employee productivity high is one way to do this. Making small operational tweaks now can compound over time..

4 Min Read

Insights and Studies

Sales Advice: Gems From "The Office"

Amanda McGuinness

If you ask me what comes to mind  when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of..

5 Min Read

Field Marketing

3 Thrifty Tips For Marketing Big With a Small Budget

Aya Tsuruta

Generally for things like shoes or earphones, you get what you pay for. $7 earphones will last you maybe a couple of months at best. As for shoes, leather flip flops will get you through plenty of..

3 Min Read

Accountability

6 Benefits of Remote Employee Monitoring

Victoria Vessella

It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are..

4 Min Read

Accountability

How to Give Feedback to Employees

Aya Tsuruta

Dear Manager,

Am I doing everything right? Is there anything I should be doing differently? With little feedback, I’m not confident that I’m performing at the caliber expected of me. I would also..

2 Min Read

Territory Management

Allocating Field Territories: Why and How?

Aya Tsuruta

Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of..

3 Min Read

CPG KPIs & Reporting

Key Performance Indicators for Marketers

Aya Tsuruta

What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..

3 Min Read

Insights and Studies

Going Green: Nike and LEGO are Doing it, You Should Too

Aya Tsuruta

Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.

3 Min Read

Insights and Studies

Everyone Can Master Intuition

Aya Tsuruta

Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have..

3 Min Read

Merchandising

The Role of Photographs in Businesses

Aya Tsuruta

Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million..

4 Min Read

Merchandising

Tips for Negotiating with Retailers

Victoria Vessella

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that

3 Min Read

Merchandising

Packaging Considerations for the Food Industry

Victoria Vessella

Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..

3 Min Read

Team Building

3 Ways Managers Can Help Sales Representatives Improve

Victoria Vessella

Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory..

3 Min Read

Accountability

First Steps for Sales-Marketing Alignment

Victoria Vessella

The collaboration of sales and marketing departments is becoming imperative for businesses of any size. A survey conducted by Demand Metric revealed that 80% of respondents with highly integrated..

2 Min Read

Insights and Studies

What Sales Managers Can Learn from Professional Soccer Coaches

Victoria Vessella

20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..

5 Min Read

Field Marketing

5 Ways Beverage Companies Can Stand Out at Trade Shows

Victoria Vessella

Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present..

3 Min Read

Merchandising

Make Your Health Brand Pop Against the Competition

Amanda McGuinness

Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..

2 Min Read

Merchandising

Time Value of Data: Preventing Client Data Decay

Matthew Brogie

The principle of temporal depreciation applies to many things in life, like the value of money and biological aging. And it also applies to one of the most discussed topic of the decade - data. ..

3 Min Read

Merchandising

How to Capitalize on New Product Packaging

Amanda McGuinness

An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..

2 Min Read

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

2 Min Read

Team Building

Keeping a Happy Workforce: Employee Retention

Amanda McGuinness

As a manager, you need to be sure that your team is making deadlines, meeting quotas, representing your brand, and more. However, as a manager you also need to look out for your team to ensure..

3 Min Read

Insights and Studies

Myth Buster: Who Are the Best Leaders?

Amanda McGuinness

Good leadership makes for good business in many ways. Good leaders can pass on insight, experience, and vision to those who work for them. However, becoming a good leader and developing leadership..

2 Min Read

Territory Management

How To Improve Efficiency with Effective Territory Management

Victoria Vessella

Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is..

3 Min Read

Accountability

Making A Sale? 5 Strategies You Can't Afford to Forget

Amanda McGuinness

Whether or not you are actively selling a product, it is more than likely that at some point in your career you will be selling something. There is a lot more to sales than the straight sell. You..

3 Min Read

Team Building

Creating Agility within Your Organization

Victoria Vessella

In today’s fast-paced business environment, the ability to be alert and flexible is a necessity for any company looking to stay a step ahead of the competition. Organizations cannot afford to have..

1 Min Read

Repsly News

Exciting News: Repsly Now Offers Integrations Through Zapier!

Cam Garrant

It's been an exciting month here at Repsly. CEO & Co-Founder Marko Kovac (@mkovacc), is up for vote to speak at SXSW, we recently passed 1,000,000 photos taken using Repsly, and starting today,..

3 Min Read

Technology

How Informed Employees Support Process Improvement

Victoria Vessella

Process improvement can be defined as the proactive task of identifying, analyzing, and improving upon existing business processes within an organization for increased optimization. It is an..

2 Min Read

Technology

How to Implement a BYOD Program

Aya Tsuruta

The question of whether or not to go BYOD is becoming obsolete as all companies large and small are realizing the benefits; namely cost cutting and productivity boosting. According to Techpro, as..

3 Min Read

Merchandising

Luxury Goods for the Non-Luxurious

Aya Tsuruta

When luxury brands fail to provide more than just luxury, they confine their customers to the wealthiest 1%. This strategy focusing solely on exclusivity and inordinately high prices is becoming..

3 Min Read

Field Marketing

Trade Show Tricks: Getting the Biggest Bang for Your Buck

Aya Tsuruta

After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world..

3 Min Read

Team Building

A Healthy Workplace is a Happy Workplace

Aya Tsuruta

Health: the condition of being sound in body, mind, or spirit Merriam Webster Dictionary

The most commonly neglected part of this definition is ‘mind;’ especially in the workplace. Yes, starting..

3 Min Read

Accountability

KPIs for Measuring Remote Employee Performance & Accountability

Victoria Vessella

Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field..

4 Min Read

Accountability

7 Traits of an Outstanding Field Team Leader

Victoria Vessella

Managing a team of employees can be both rewarding and challenging. It can be exciting for managers to lead their teams on the path to success. However, that path is often littered with roadblocks..

3 Min Read

Technology

Small Business, Big Data: A Practical Approach

Victoria Vessella

We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing..

3 Min Read

Accountability

Mobile Workforce Management: Building a Strong Company Culture with a Remote Team

Aya Tsuruta

If you ever played on a sports team in high school or college, you probably remember those three cherished minutes your coach gave you to grab some water in the middle of practice. You’d take off..

3 Min Read

Field Marketing

The Perks of Having a Pop-Up Shop

Aya Tsuruta

In the frigid February air of Boston, my mission was simply to get from point A, Park Street, to point B, the North End. I had no intentions of pausing, but while walking through Faneuil Hall I..

3 Min Read

Insights and Studies

Using Simple CRM To Reduce Complexity

Victoria Vessella

Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational..

3 Min Read

Field Marketing

Learning from Others’ Branding Mistakes: 3 Mishaps to Avoid

Victoria Vessella

Businesses take a risk when they introduce new product lines or alter their marketing strategies. Although these practices are designed to promote sales and brand awareness, they can sometimes do..

1 Min Read

Insights and Studies

Eight Start-Up Stereotypes (Infographic)

Amanda McGuinness

Last summer, I found myself enthralled by the hilarity of HBO’s Silicon Valley. I tuned in every Sunday to see what would become of my favorite pretend tech start-up. It was funny, a bit crude, a..

6 Min Read

Insights and Studies

INTERVIEW: Marko Kovac on Business Management Solutions

Aya Tsuruta

At Repsly, we want to provide you with the latest industry-specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..

3 Min Read

Insights and Studies

"S" is for Simple CRM: When Less Is More

Aya Tsuruta

The “S-Curve:” every innovator’s worst enemy. Martha Lagace, from the Harvard Business School explains it this way: When an idea is first made, only a handful adopt it and it slowly gains momentum..

1 Min Read

Accountability

Establishing Structure To Engage Remote Employees

Victoria Vessella

It can be hard to foster a sense of community and routine amongst remote employees who have very little interaction with their managers and colleagues. When managers provide structure in field..

1 Min Read

Supply Chain Management

Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Nancy Chen

The field rep searches the aisles, a clear memory of his company’s beautifully arranged beverages in his mind. “It should be here somewhere,” he thinks, making lap after lap around the beverage..

2 Min Read

CPG Team Management

Field Rep Essentials: Being Self Motivated

Amanda McGuinness

Sales is an umbrella term that encapsulates multiple different tactics for selling. Two popular forms of sales representatives are those who make sales over the phone and virtual web demos (inside..

3 Min Read

Merchandising

Jet.Com Gets It, Do You?

Aya Tsuruta

If you haven’t heard already, Jet.com is on the rise to give Amazon a run for its money. For a $49.99 annual membership fee, Jet users get access to what Jet.com claims to be the lowest prices..

4 Min Read

Insights and Studies

Inside Sales vs Outside Sales: Which is Right for You?

Amanda McGuinness

Companies typically run their field sales operations on either an inside sales model or an outside sales model. Both operations are crucial to territory management, which is the process of..

2 Min Read

Accountability

Mobile Workforce Management: Keeping Your Team Motivated

Aya Tsuruta

The next time you find yourself wondering, what can I do to motivate my employees? Think again, because according to Susan Fowler, author of Why Motivating Doesn’t Work... And What Does, you’re..

2 Min Read

Merchandising

A Checklist for Choosing the Right Retailer

Aya Tsuruta

There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer..

3 Min Read

Technology

Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Amanda McGuinness

When I was in fifth grade and the brand new, first generation iPod mini came out, I had to have it. It was trendy, cool, and came in blue. Previously when I wanted to listen to music, I borrowed..

3 Min Read

Insights and Studies

A Lesson from Amazon on Holiday-Creating

Aya Tsuruta

While many seemed dissatisfied by Amazon Prime Day, what it really looks like is that these empty-cart-ers didn’t get to the site quickly enough. Every year on Black Friday, there are lines almost..

8 Min Read

Insights and Studies

INTERVIEW: Miles Masci on Product Launching and Retailer Relationships

Aya Tsuruta

At Repsly, we want to provide you with the latest industry specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..

3 Min Read

Accountability

The 3 E’s of Accountability

Victoria Vessella

Engage. Empower. Enlighten. These are probably not the first words that come to mind when thinking about monitoring field employees. However, mobile software solutions enabled with features that..

2 Min Read

Team Building

3 Keys to Happy, Motivated Employees

Amanda McGuinness

Creating a fun, motivating, and intellectually nurturing work environment is pivotal to having productive and engaged employees. When people no longer feel satisfied in their professional setting,..

1 Min Read

CPG Team Management

Using Recognition to Keep Remote Employees Engaged

David Niu

In today’s working world, a physical office space is becoming a thing of the past. The number of organizations employing distributed workforces and offering telecommuting options is on the rise...

3 Min Read

Accountability

Why You Need To Trust Your Employees

Victoria Vessella

Employees will never work to their full potential if they don’t feel trusted by management. A lack of trusting relationships hurts employee morale, which in turn lowers productivity. A sound..

2 Min Read

CPG Team Management

Breaking into the Beverage Industry—You Can Do It

Aya Tsuruta

Innovators in the beverage industry never cease to impress me. A few years back, I saw Odwalla smoothies for $3 and ZICO coconut waters for $4 and thought no way. Not for my poor credit card. Now..

3 Min Read

Team Building

Rethinking “Disadvantages” of Remote Field Teams

Victoria Vessella

Remote field teams are becoming ever more popular in today’s day and age. In fact, according to a report from Global Workplace Analytics, there was an 80% increase in “telecommuting” employees..

2 Min Read

CPG Team Management

Why Field Teams Need Feedback

Victoria Vessella

Remote field teams and their managers face a host of challenges that are unique to conducting business outside of a central office location. One of these challenges is the difficulty of engaging..

3 Min Read

CPG Team Management

Field Team of Dreams: Being an All-Star Manager

Amanda McGuinness

Every year baseball fans get to enjoy watching the best of the best come together, regardless of their home-team affiliation in theAll-Star Game. This year’s game takes place today, July 14th, and..

3 Min Read

CPG Tools & Tech

Big Data: A Big Impact on Productivity

Amanda McGuinness

Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined..

4 Min Read

Technology

Over 350 Companies Newsjack in the Last Week of June

Aya Tsuruta

Last week your social media feed probably looked like a big bag of confetti exploded all over it. With the ruling of same-sex marriage as a legal right, America hoorahed both on the street and..

3 Min Read

Technology

Social Customer Service: Turning Complaints into Compliments

Aya Tsuruta

O2 is the UK’s leading digital communications company connecting people and businesses through phones, tablets, computers, you name it. With over 10 million customers, they were in for a treat..

2 Min Read

Accountability

How To Combat Organizational Complacency

Victoria Vessella

When members of an organization become complacent in their work, that organization runs the risk of being swallowed by the competition. Moreover, if employees are not challenged to improve and..

3 Min Read

Accountability

Lessons From Shark Tank: 3 Traits Investors Seek in Entrepreneurs

Amanda McGuinness

If you're an entrepreneur with an idea that you’re passionate about, you will go to great lengths to make it a reality. Typically, this means finding investors who share a similar passion for..

2 Min Read

Insights and Studies

3 Tips for Improving Communication with Field Reps

Victoria Vessella

Communication makes the world go round. Without an efficient means of communication in place, businesses that employ field representatives run the risk of having high employee turnover, customer..

4 Min Read

Insights and Studies

Benefitting from the 4th of July on the 5th and Beyond

Aya Tsuruta

It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in..

3 Min Read

Accountability

5 Biggest Time Wasters in the Field

Amanda McGuinness

When you're trying to run a profitable business and are reliant upon product sales to do so, what would you want your salespeople to spend most of their time doing? If you answered selling then..

3 Min Read

Field Marketing

Feeling Festive? 3 Independence Day Promotion Ideas

Victoria Vessella

Independence Day is a holiday that resonates with all Americans, regardless of their age, religion, or cultural background. It also spurs consumer shopping, with the average American spending $300..

2 Min Read

Insights and Studies

Top 5 Resources on Millennials for Business Leaders to Follow

Erin P. Friar

As of 2015, the Millennial generation now makes up the majority of the workforce; with that fact comes all the unique workplace expectations and aspirations Millennials carry. To attract, hire,..

2 Min Read

Accountability

Micromanaging—It's Like Eating a Chocolate Bar

Aya Tsuruta

Micromanagement is like eating a chocolate bar. It’s tempting and rewarding, but can be damaging too. The trick is to have good portion control. The extreme opposite of micromanagement is what Forbes..

3 Min Read

Technology

5 Reasons You Shouldn't Build a Custom App

Amanda McGuinness

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it..

3 Min Read

Accountability

Mobile Workforce Management: The Value of Remote Team Cohesion

Victoria Vessella

Research suggests that remote teams have the capacity to outperform their office counterparts, so long as they posses task accountability and team cohesion. Obtaining these results within remote..

4 Min Read

Field Marketing

The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Aya Tsuruta

Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers,..

2 Min Read

Merchandising

The Undeniable Power of POP Ads

Amanda McGuinness

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

2 Min Read

Accountability

How Can Managers Fix Mistakes They’re Making with Remote Employees?

Victoria Vessella

Managing employees that work from various locations across the globe is a phenomenon that isn’t slowing down anytime soon. William Ford of UrbanBound, a relocation management company, recently..

2 Min Read

Merchandising

Using Mobile Data Collection to Vie for Shelf Space

Victoria Vessella

Retail shelf space is a hot commodity for suppliers and distributors.  With so many products on the market and so little room available to display them, retailers are more selective than ever..

5 Min Read

Merchandising

Packaging Design: Getting From the Shelf to the Checkout Line

Aya Tsuruta

A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to make up for the 

slice of pizza she just ate..

3 Min Read

Technology

Getting Noticed: SEO, WOM, and Crowdsourcing

Amanda McGuinness

When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are..

2 Min Read

Team Building

Using Mobile CRM To Cope With Employee Turnover

Victoria Vessella

Employee turnover burdens businesses with upfront costs of recruiting and training a replacement and lost knowledge from the employee who is leaving the organization. Turnover results from a..

2 Min Read

Technology

Bad Data: A 21st Century Business Epidemic

Aya Tsuruta

Between 2007 and 2009, 8.8 million jobs and $19.2 trillion in household wealth were lost. The causes of the Great Recession of 2008 are numerous and in continuous debate. As we begin to list..

3 Min Read

Merchandising

Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

Cam Garrant

On Tuesday June 15th, Lumber Liquidators made the announcement that it had fired Chief Merchandising Officer William Schlegel. Although the decision to fire Schlegel was not explained, the..

2 Min Read

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3...

2 Min Read

Accountability

Why Confident Remote Employees Are More Engaged

Victoria Vessella

Remote employee engagement is a common challenge faced by field team managers. It can be challenging to monitor the involvement of employees who spend little to no time in the back office...

2 Min Read

Merchandising

Cost Transparency: How a Little Honesty Can Go a Long Way

Aya Tsuruta

I want you to think about your best friend—that person who you can tell anything to. He or she has your complete trust and respect. When did you first begin to develop that strong bond? Was it..

2 Min Read

Field Marketing

Three Branding Techniques for Higher Customer Engagement

Amanda McGuinness

We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..

2 Min Read

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Amanda McGuinness

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

3 Min Read

Team Building

The Triple Crown of Sales

Amanda McGuinness

 

Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..

2 Min Read

Team Building

Myth Buster: Extroverts Make the Best Field Reps

Aya Tsuruta

When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of..

3 Min Read

Field Marketing

3 Simple Summer Promotional Ideas for Small Businesses

Victoria Vessella

The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events.  Even if your company is not in the business of..

2 Min Read

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy..

3 Min Read

Insights and Studies

How Mobile Data Collection Can Improve Your Bottom Line

Victoria Vessella

Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..

3 Min Read

CPG Team Management

5 Keys to Becoming Your Retailer's Favorite Brand

Amanda McGuinness

“The customer is always right.” This age old mantra of salesmen highlights the ultimate importance of customer satisfaction to a successful venture. For manufacturers of Consumer Packaged Goods..

5 Min Read

Team Building

Why Effective Communication Between Managers & Employees Matters

Sara Mack

At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..

3 Min Read

Insights and Studies

Summer 2015 Retail Sales Forecast

Victoria Vessella

The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all have an effect on consumer spending. Being aware of the current retail..

2 Min Read

Merchandising

Your Brands Guardian Angel: Harnessing the Halo Effect

Amanda McGuinness

A consumer’s good experience with one product can cast a positive image across your entire brand. Known as the halo effect, it is important to leverage these positive associations with a specific..

2 Min Read

Accountability

Top 5 Resources on Employee Engagement for Business Leaders

Erin P. Friar

 

Employee engagement is crucial to competitive success, improved communication, and higher rates of retention. Due to the recent focus  of research and input on this issue, there is a large..

2 Min Read

Field Marketing

The Power of In-Store Food & Beverage Samples

Cam Garrant

In the United States, craft beer sales are quickly overtaking some of the most established brands in the country. According to the Brewers Association, craft beer sales rose 18% last year and..

1 Min Read

Insights and Studies

An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Amanda McGuinness

Tonight, David Letterman is stepping down as the host of the Late Show. To honor his illustrious career and iconic “Top Ten” lists, here are the top 10 reasons you want your manager to implement..

2 Min Read

Accountability

Managing Employee Conflict in a Remote Team

Cam Garrant

As anyone who has ever managed a team can tell you, conflict is an inevitability. In some cases the conflict may be direct. In other cases it may passive, but in all cases, it is sure to disrupt..

1 Min Read

Technology

3 Reasons to Start Encouraging Online Reviews Now

Erin P. Friar

Online reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be..

3 Min Read

Team Building

Top 5 Pain Points of Field Team Management

Erin P. Friar

Field Team Management is an immensely demanding job. Managers must constantly coach their reps, update them on organizational changes, assess territory success, and develop business strategies...

3 Min Read

Merchandising

Top 10 Retail Marketing Blogs to Follow

Cam Garrant

Retail is changing quickly, and not just in terms of what is being sold. How products reach consumers, who those consumers are, and how they pay are all important changes which should be discussed..

2 Min Read

Team Building

The Idea Behind Team Personality Elevation

Cam Garrant

The term ‘team chemistry’ is not an arbitrary one. Just as in scientific chemistry, social chemistry has components which react to each other when used simultaneously. As a manager, it is..

2 Min Read

CPG Team Management

How to Get the Most Out of Field Team Employees

Cam Garrant

While businesses both small and large are making the shift from traditional offices to having dispersed field teams, or remote employees, plenty of managers are still hesitant about making such a..

2 Min Read

Team Building

3 Rules for Seasonal Employers to Follow

Erin P. Friar

Summer is here, which means an increasing amount of organizations such as landscapers, house painters, and delivery companies are in the process of hiring seasonal employees. Best practices..

2 Min Read

Packaging

Beverage Packaging Trends You Should Know for 2016

Erin P. Friar

Last year, Bevnet magazine released The Ultimate 2015 Food and Beverage Trend List. In addition to the helpful information on restaurant trends, this list offered the top packaging trends..

2 Min Read

Merchandising

3 Simple Mother’s Day Promotional Ideas

Cam Garrant

Mother’s day is coming quickly (May 10th in case you forgot!) and shoppers will be rushing to pick up gifts for mothers and grandmothers everywhere. For consumers, this is a great way to show mom..

3 Min Read

Team Building

The Top 5 Perks Mobile Employees Want

Cam Garrant

Mobile employees are in a very unique position. They are rarely if ever in the office with their co-workers and managers, they are often unsupervised and unmonitored in any way, and they are often..

2 Min Read

Insights and Studies

Toby Desforges: 3 Ways to Revolutionize Shopper Research

Erin P. Friar

This week, we spoke with the founder of the international consulting firm Engage and co-author of The Shopper Marketing Revolution Toby Desforges. He offered solutions to what he sees as the three..

4 Min Read

Merchandising

The 3 Most Important Merchandising Variables

Cam Garrant

Merchandising is an art and a science. Though perfection may require a professional with a keen eye, there are many simple things that merchandisers can do to make their work stand out to..

2 Min Read

Technology

Understanding the Cloud

Cam Garrant

As more and more small businesses begin to move towards the cloud, there are still plenty of questions unanswered for curious business owners and managers who want confirmation that all of their..

2 Min Read

Accountability

Tammy Katz: Retail Strategies for Every Small Business

Erin P. Friar

This week, we spoke with Tammy Katz, CEO of Katz Marketing Solutions and Adjunct Professor of Brand Management at The Ohio State University about retail strategies for small business. Here are..

2 Min Read

Team Building

How You Know Your New Hire is Ready for the Field

Erin P. Friar

There are numerous pieces of advice written on both the process of hiring and training a new hire. Yet, there is another critical step managers must make before a new hire makes the transition..

2 Min Read

Field Marketing

3 Creative Ways To Attract Consumers at Summer Promotions

Erin P. Friar

The summer season is upon businesses, and that means it is time for outdoor promotions. Your business may be promoting at a fair, a sporting event, or in any other arena that attracts large..

3 Min Read

Insights and Studies

Enhancing Sales Force Effectiveness

Cam Garrant

Sales reps have a demanding job. They spend nearly their entire day on the road, deal with a myriad of clients, and are constantly working to cross-sell, up-sell, and keep everyone in the..

2 Min Read

Insights and Studies

Why 'Convergence' Matters to Field Based Businesses

Matthew Brogie

In recent years, ‘Convergence’ has become a popular buzzword in business. What is it and why should you care? The Aberdeen Group defines it as an “experience in which all employees are connected (..

4 Min Read

Team Building

Liz Kislik: Hiring and Training Reps for Multiple-Tier Customer Service

Erin P. Friar

 

Employees of field-based organizations have to perform a unique type of multiple-tier customer service. That is, these reps must be able to service both business professionals (or those people..

2 Min Read

Technology

How Mobile CRM Creates "Information Aware" Employees

Erin P. Friar

Of all the characteristics required to provide excellent customer service, being “information aware” is the most important, according to Gartner Research Director Oliver Huang. She defines this..

2 Min Read

Insights and Studies

Building Company Culture with Remote Employees

Erin P. Friar

Having a solid company culture has multiple benefits such as increased employee engagement, strengthened brand image, and higher quality goal alignment. Developing this type of environment can be..

4 Min Read

Technology

The 10 LinkedIn Groups Every Field-Based Organization Should Join

Cam Garrant

LinkedIn is a fantastic tool to connect with colleagues, speak with potential employees, and follow influencers in various fields. To take full advantage of the professional social network,..

2 Min Read

Insights and Studies

3 Tips on Employee Engagement for Seasonal Industries

Erin P. Friar

Since organizations that hire on a seasonal basis generally experience high employee turnover rates, some managers do not seek out engagement strategies for their short-term workers. Yet, there..

2 Min Read

CPG Industry News

Carol Spieckerman: 3 Things Emerging Beverage Brands Need to Know

Erin P. Friar

Carol Spieckerman, President of NewMarketBuilders, spoke with us this week about three key trends that emerging beverage brands should keep an eye on in 2015. Check out what Spieckerman had to say..

2 Min Read

Insights and Studies

3 Legal Tips for New Brands to Follow

Erin P. Friar

The product is perfected, the staff is hired, and the team is ready to launch a new brand. It’s an exciting time for an organization, but leaders should remember that before that product lands on..

2 Min Read

Technology

How Mobile CRM Helps Achieve More Client ‘Wins’

Erin P. Friar

Leaders of field teams looking to expand their businesses with more clients may consider looking into software solutions that are able to track individual client activity and easily tag a client..

3 Min Read

Insights and Studies

The 10 Podcasts Field-Based Organizations Should be Following

Cam Garrant
"I like to listen. I have learned a great deal from listening carefully. Most people never listen."--Ernest Hemingway

Podcasts have been around for quite some time now, and though many thought..

2 Min Read

Team Building

Minda Zetlin on Managing the Mental Health of Field Reps

Erin P. Friar

This week we spoke with Minda Zetlin, Inc. Magazine columnist and former president of the American Society of Journalists and Authors, on the issue of health in the workplace. A growing number of..

4 Min Read

Merchandising

Choosing a Strategy for Building a Merchandising Team (Part 4 of 5)

Matthew Brogie

Over the last few weeks we’ve explored approaches to outsourcing your merchandising team, highlighting the flexibility, coverage and leverage these options provide, particularly for surge and..

4 Min Read

Insights and Studies

10 YouTube Channels Your Organization Should Be Subscribed To

Cam Garrant
“You can observe a lot by just watching”
--Yogi Berra
 

Last week, we talked about the 10 blogs that every field-based organization should be following. This week, we’ll be looking at an..

2 Min Read

Merchandising

Jonathan Webb: 3 Values Third Party Merchandising Clients Expect

Erin P. Friar

We spoke this week with Jonathan Webb, Head of Strategy Research at Procurement Leaders on the subject of outsourcing merchandising services. In a research piece done by Procurement Leaders, data..

2 Min Read

Accountability

How Mobile CRM Helps Your Team Be Their Own 'Fire Fighters'

Erin P. Friar

Too many business leaders consider themselves full-time firefighters and part-time managers. The old “putting out fires” expression is a way to describe managers who spend most of their time..

3 Min Read

Packaging

Medical Packaging Industry Trends Helping End Users in 2015

Erin P. Friar

Product manufacturers in the medical industry have a unique responsibility to their end users, whether they be medical professionals or consumers, to provide safe and simplistic packaging. Unlike..

2 Min Read

Team Building

Anita Bruzzese: 3 Tips for Managing Field Teams

Erin P. Friar

This week we spoke with Anita Bruzzese, author of 45 Things You Do That Drive Your Boss Crazy and contributor to The Fast Track and USA Today. From her experience speaking with managers, she..

2 Min Read

Technology

3 Things Field Reps Need to Know about Mileage Tax Deductions

Erin P. Friar

For field organizations, it is common that reps traveling from account to account use their own vehicles. That means each tax season field reps may be eligible to deduct the business mileage they..

4 Min Read

Technology

The 10 Blogs Every Field-Based Organization Should be Following

Cam Garrant
“Try to learn something about everything and everything about something”
--Thomas Huxley
 

Field-Based Organizations are watching the industry advance and change at a remarkable rate...

3 Min Read

Team Building

PR Lessons Learned: 3 Branding Mistakes Made Last Year

Erin P. Friar

 

When business set out to introduce new policies, marketing efforts, and products there are bound to be some blunders. Take a look at last year’s biggest branding mistakes, what went wrong, and..

4 Min Read

Merchandising

Choosing a Strategy for Building a Merchandising Team (Part 3 of 5)

Matthew Brogie

Over the past few weeks I’ve been exploring the different approaches to building retail merchandising team. The crux of the issue centers on the most basic business decision: How can you get..

2 Min Read

Territory Management

Boosting Employee Engagement With Effective Territory Management

Erin P. Friar

Sales executive Marie Warner said in an article:

“A major complaint of both novice and senior reps...is that their territories are repeatedly changed once they have invested time in fostering..

3 Min Read

CPG Industry News

Jeff Fromm on How Millennials Are Effecting the CPG Industry

Erin P. Friar

There’s no doubt about: Millennials are changing the business landscape. Not only do they make up one of the largest consumer groups, being 25% of the population and exceeding the Baby Boomer..

3 Min Read

Insights and Studies

When Do You Say No?: Prioritizing Clients Based on Profitability

Nancy Chen

For many businesses, it can be tempting to accept as many contracts as possible because of a desire for rapid growth. Understandably, you want to maximize utilization of your field reps- after..

2 Min Read

Technology

How to Get Your Boss on Board With Software Implementation

Erin P. Friar

 

A management position comes with a level of complexity, between looking out for your team’s best interests and being subject to the approval of your superiors for changes. Managers too often..

2 Min Read

Technology

Gary Bizzo's 3 Shifts in Software Innovation

Erin P. Friar

This week, we talked with Gary Bizzo, CEO of Bizzo Management Group and author of How to Start a Successful Business- the First Time. Bizzo shared a number of insights into business innovation..

2 Min Read

CPG KPIs & Reporting

KPIs are More Than Just Metrics

Nancy Chen

“If you cannot measure it, you cannot improve it.”

- William Thompson, inventor of the Kelvin scale

 

This saying has been adopted for business, and is fundamental to understanding the importance..

2 Min Read

Accountability

Improve Morale with Performance Based Pay System

Cam Garrant

For organizations with representatives in the field, maintaining individual morale is vital to the continued success of the entire team. In the vast majority of field-based organizations, reps..

2 Min Read

Technology

Leading SMB Innovation with Calculation

Erin P. Friar

In the past 5-10 years, the rates of software adoption in small and medium sized businesses (SMBs) have simply trickled down from big businesses. However, SMBs that fail to adopt new software..

1 Min Read

Repsly News

Repsly's 17 Million Activities Milestone! (Infographic)

Marko Kovač

We are excited to announce that Repsly has hit it a new milestone last week. We have officially synced over 17 million field activites on our software. Thank you for all your support, and the..

2 Min Read

Merchandising

What a Great Third Party Merchandising Rep Looks Like

Erin P. Friar

The outsourcing industry is beginning to be known as an innovation for businesses, bringing in more business for Third Party Merchandising firms. These firms must prove to prospective clients that..

2 Min Read

Merchandising

2015 Trends for Third Party Merchandisers: Insights from a Retail Veteran

Erin P. Friar

President and founder of Retailbound, Yohan Jacob, spoke with us this week about the Third Party Merchandising industry and challenges for 2015.

2 Min Read

Field Marketing

When It's Time to Break Up With Your Brand Image

Erin P. Friar

Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious..

2 Min Read

Accountability

Scheduling Software: Why Field Organizations Need It

Erin P. Friar

 

Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a..

3 Min Read

Merchandising

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

2 Min Read

Insights and Studies

How to Be an Outstanding Rep: Insight From a Sales Veteran

Erin P. Friar

This week, we spoke with Noel Bielawa who has been a sales representative for food product distributor Paul W. Marks for ten years. Bielawa shared his experience over the last decade in sales and..

3 Min Read

CPG Team Management

What You Need to Know about Employee Performance Ratings

Matthew Brogie

As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..

3 Min Read

Merchandising

Small Brands Using Software to Optimize Category Management

Erin P. Friar

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship...

3 Min Read

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

Matthew Brogie

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you..

1 Min Read

Territory Management

Why it Might be Time to Rotate: Territory Management

Cam Garrant

Sales are contingent upon the attitude of the salesman—not the attitude of the prospect.

2 Min Read

Team Building

Part 3: Three Team Building Activities with Remote Employees

Erin P. Friar

(This is the third blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Competitive business managers should..

2 Min Read

Team Building

(Part 2) 3 Onboarding Tips to Use with Remote Employees

Erin P. Friar

(This is the second blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Onboarding is generally described..

3 Min Read

Team Building

Mobile Workforce Management: Hiring Remote Employees

Erin P. Friar

(This is the first blog in a three-part series focusing on characteristics of ideal, remote employees and how to effectively manage employees remotely.)

Hiring remote workers is a challenging..

3 Min Read

Insights and Studies

Preparing for the Pump: The Impact of Gas on Mobile Employees

Cam Garrant

Gas prices have fallen dramatically within the last two months. The cost of a single barrel of oil is half of what is was just eight months ago, and nearly everyone in the United States has felt..

2 Min Read

Technology

Using Social Media for Your Business on Valentine's Day

Erin P. Friar

 

Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to..

2 Min Read

Merchandising

3 Category Management Trends to Follow in 2015

Erin P. Friar

The relationship between vendors and retailers will be shifting in 2015. According to marketing expert Toby Desforges, there will be a redefinition of category management in the new year. To better..

2 Min Read

Team Building

Introducing New Technology to Reluctant Team Members

Matthew Brogie

You did your research. You identified a need, explored all the solutions, and selected the perfect tool. So what is holding you back?

Managers have difficulty in introducing new software to their..

3 Min Read

Technology

Traditional CRM vs Mobile CRM: What You Should Know

Erin P. Friar

In 2015, a growing number of businesses are adopting mobile software solutions to streamline communication, increase accountability, and track the success of sales strategies. While this trend is..

3 Min Read

Merchandising

3 Fs of Retail Execution for Winning the First Moment of Truth

Matthew Brogie

A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive.  The first moment is when..

4 Min Read

Accountability

Avoiding Employee Disengagement with a Software Solution

Erin P. Friar

 

Nearly all business leaders know the dangers of employee disengagement. According to a recent Gallup study, only 30% of the American workforce is actively engaged at work. With so much room for..

2 Min Read

Team Building

3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity

Erin P. Friar

To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $4.5 million for a single 30 second, game-time advertisment. But small business have..

3 Min Read

Technology

3 Reasons to Use a Software Solution in Scaling SMBs

Erin P. Friar

 

In an recent Inc. article, MeetAdvisors founder Adam Fridman cited scaling as one of the four biggest worries for business owners in 2015. As the economy begins to recover, more small and medium..

3 Min Read

Team Building

Small or Medium Business? Here’s How to Have a Successful Year

Cam Garrant

For the most part, the stresses of the holiday season have passed, and suppliers and retailers can now breath a much-deserved sigh of relief. As with each new year, it is important not to rest on..

3 Min Read

Merchandising

Why Third Party Merchandisers Need a Mobile Software Solution

Erin P. Friar

Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..

3 Min Read

Merchandising

Using Retail Merchandising Software to Attract Retail Partners

Erin P. Friar

For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..

2 Min Read

Technology

The Benefits of Social, Mobile, Big Data, and Cloud Convergence

Nancy Chen

Technology is progressing, there’s no doubt about it. More companies are moving towards simplicity by adopting Bring Your Own Device (BYOD) policies. It’s the thinking behind BYOD, cutting out..

3 Min Read

Insights and Studies

Complexity ex Machina: The Way We Search for Simplicity

Ratko Mutavdzic

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away” – Antoine de Saint Exupéry

1 Min Read

Team Building

Tips for Creating a Smarter Workforce

Nancy Chen

The beginning of the new year is always a great time to set new business goals. One goal you should take into consideration is regarding your employees. For 2015, you should look into creating a..

4 Min Read

CPG Tools & Tech

Protecting Fragile Products with Field Activity Management Software

Erin P. Friar

Field reps who deliver, merchandise, and sell fragile products have a number of unique responsibilities. From the moment product is placed in a truck until it is in the customer’s hands,..

3 Min Read

Insights and Studies

Three Areas Simplicity Can Help Businesses Grow

Marko Kovač

Business owners are faced with difficult, complex decisions each day. They become juggling masters, managing an ever-growing amount of tasks. Many owners focus on growing, building, and bringing..

2 Min Read

Technology

Review Your Software & Communication Strategy for Remote Employees

Cam Garrant

Remote teams are becoming more and more common as conferencing and productivity technology advances. In those industries where remote work has long been the norm, this is no great revelation.

3 Min Read

Accountability

Boosting Remote Team Motivation with Mobile CRM

Erin P. Friar

Small and medium sized business (SMB) managers are constantly on the lookout for strategies that will help them motivate employees. This is especially true of SMBs whose workforces are primarily..

3 Min Read

Merchandising

Small Business Food Packaging Offers Big Advantages in Retail

Cam Garrant

Developing the perfect retail packaging is a difficult prospect for many small food and beverage businesses. Protecting and transporting a product while maintaining an aesthetic appeal is not as..

1 Min Read

Technology

Software ROI:The Proof is in the Numbers.

Cam Garrant

For managers and small business owners, innovation and change in an established system are often approached with great trepidation. A fear of changing something that already works has led to many..

3 Min Read

Field Marketing

Free Samples: How Food Demos Increase Sales

Nancy Chen

In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a..

1 Min Read

Merchandising

Boost Beverage Retail Sales By 33% By Using Your Voice

Cam Garrant

Beverage manufacturers are always looking for new ways to grow their market share and boost beverage sales, but a recent study reveals one technique that you may have overlooked: the power of..

3 Min Read

Team Building

3 Sales Trends for Field Teams to Follow in 2015

Erin P. Friar

Field reps have a wide array of responsibilities including order management and merchandising, but one of their most importat tasks is to be excellent salespeople. Check out some of the top sales..

3 Min Read

Team Building

Managing the Risks of Growth in SMBs

Erin P. Friar

 

When small and medium sized businesses (SMBs) enter a new period of growth, the atmosphere can be exciting and positive. Yet, it is important to remember that rapid growth e should garner as..

4 Min Read

Packaging

Beverage Packaging: Year in Review

Erin P. Friar

The beverage industry is a competitive landscape, and it is important to keep up with popular trends, such as beverage packaging design. In fact, the packaging choices beverage businesses make..

3 Min Read

Technology

The Cloud and Field-Based Software: 2 Solutions in 1

Erin P. Friar

As 2014 comes to a close, more small and medium sized businesses (SMBs) with field teams are looking towards using the Cloud for data storage. In fact, projections say that by 2020, four out of..

3 Min Read

Insights and Studies

Make the Most of SMB Advantages in 2015

Erin P. Friar

 

In the previous blog, we discussed some of the biggest challenges facing SMBs in the upcoming year. The list included hiring, administrative overhead, and employee training. But there is some..

3 Min Read

Insights and Studies

2015 SMB Challenges and How to Solve Them

Erin P. Friar

 

According to a recent survey, 58% of small and medium sized business (SMB) owners expect growth in the new year. But, as SMBs with field teams move into 2015, there is a host of challenges..

4 Min Read

Insights and Studies

Cost Analysis: The Price of Poor Communication

Erin P. Friar

Nearly every business owner knows that decades of research rank effective communication as a crucial skill for a successful business. Yet poor communication habits are still present in many..

3 Min Read

Merchandising

Using Your Merchandising Audit to Beat Your Competition

Nancy Chen

In a previous post, we talked about how to solve common concerns field reps have while performing their audits. The easy solution was to make the switch to electronic forms using Field Activity..

4 Min Read

Technology

3 Tips for Calculating the Right Software Choice

Richard April

For small and medium sized businesses (SMBs) with field reps, there has never been a better time to utilize software tools to maximize profits and productivity. A growing number of software..

3 Min Read

CPG Team Management

3 Reasons To Evaluate the Performance of Your Field Reps

Erin P. Friar

 

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the..

3 Min Read

Merchandising

3 Ways to Help Your Retail Partners Combat Holiday Showrooming

Erin P. Friar

 

As the holiday season approaches, retailers have a lot of planning to do. Marketing campaigns need to be thorough and expansive and stock orders have to grow to make up for the rising number of..

4 Min Read

Merchandising

The Three Spirits of the Holiday Shopping Season

Cam Garrant

Black Friday is behind us, Cyber Monday is no more, and Green Monday has gone. So what’s left for retailers?

A whole lot actually.

2 Min Read

Merchandising

Saving You Time and Sanity: The Benefit of Mobile Forms

Nancy Chen

Imagine sorting through piles and piles of paper, trying to find a certain audit from a couple of months ago. Thirty minutes later, you’re still searching for the ever-elusive audit and you’re..

4 Min Read

Merchandising

How to Build Customer Loyalty with In Store Promotions

Nancy Chen

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase..

3 Min Read

Accountability

3 Ways to Help Field Reps Close End of Year Deals

Erin P. Friar

 

As the end of 2014 draws near, both managers and field reps are under more stress than usual. There’s more pressure to draw meetings with prospective retailers and close deals before the new..

3 Min Read

Merchandising

How to Be an Outstanding Sales Promoter

Nancy Chen

As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..

3 Min Read

Merchandising

3 Ways for Field Teams to Optimize Merchandising Audits

Erin P. Friar

 

For any small or medium sized business it is imperative to stay ahead of the competition by performing continuous merchandising audits. Instead of just asking reps to “check things out,” go in..

2 Min Read

Merchandising

New Year, New Opportunities: How to Best Prepare Your Healthy Product

Nancy Chen

New year, new beginnings. In 2014, the most common New Year’s resolution was to lose weight. Among the top 5 resolutions were staying fit and living a healthy lifestyle. What does this mean for..

5 Min Read

Insights and Studies

How Much Can You Save?: A BYOD Cost Analysis

Nancy Chen

BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..

3 Min Read

CPG Tools & Tech

What Are the Costs of Using Paper Vs. Mobile Forms In the Beverage Industry

Erin P. Friar

Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..

3 Min Read

Accountability

Field Workforce Management: The Key to Employee Accountability

Nancy Chen

Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered,..

2 Min Read

Accountability

3 Ways to Fix Repeat Field Rep Problems

Erin P. Friar

 

 Managing a team of representatives who primarily work outside the office presents a host of challenges. Nearly all communication has to be done remotely, it is difficult to catch mistakes..

3 Min Read

Merchandising

Making the Most Out of Small Business Saturday

Nancy Chen

As we move into one of the biggest shopping weekends of the year, most people are looking forward to Black Friday or Cyber Monday, both of which have been gaining popularity in recent years. What..

5 Min Read

Technology

3 Reasons to Pair Mobile CRM Software and BYOD

Erin P. Friar

 

With the explosion of the web, small and medium sized (SMB) businesses with remote workers now have a large variety of choices for both hardware and software solutions. For software, CRM and..

5 Min Read

Field Marketing

5 Hacks for Your Next Trade Show

Nancy Chen

B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only..

5 Min Read

Merchandising

The Ultimate Bait: Attracting Retailers via Price Incentives

Nancy Chen

Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..

3 Min Read

CPG Tools & Tech

3 Benefits of Digital Ordering Management For Field Teams

Erin P. Friar

 

Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..

2 Min Read

Merchandising

People: The 5th "P" of Merchandising

Nancy Chen

 

The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of..

2 Min Read

CPG Team Management

Location Intelligence: The Key to Visibility

Nancy Chen

Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause..

2 Min Read

CPG Team Management

3 Ways the Beverage Industry Can Maximize Territory Management

Erin P. Friar

Effective territory management is a powerful tool in any industry. It allows for visibility of competitors, eliminates ineffective travel, and encourages streamlined visits with retailers. To..

2 Min Read

Technology

Cloud Computing: The Secret to Rapid SMB Growth

Nancy Chen

For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..

4 Min Read

Accountability

Alternatives to Email: Software Communication Techniques

Erin P. Friar

 

When email first came on the scene as a communication technique, it was praised. The ability to send a nearly instantaneous message to a coworker was truly game changing. While the speed of..

3 Min Read

Technology

Simplify Communications With Field Reps

Erin P. Friar

When workers perform their duties in the field, they are constantly pressed for time. Between traveling complex routes, meeting up with retailers, and completing forms there is very little time to..

2 Min Read

Merchandising

What's Worse than an Out of Stock / Stock Out? A: Product Voids

Nancy Chen

For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a..

3 Min Read

Merchandising

No Paper, No Problem: How to Conduct a Better Merchandising Audit

Nancy Chen

It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and..

2 Min Read

CPG KPIs & Reporting

Three Innovation KPIs You Need to Stay Relevant

Cam Garrant

There are so many factors involved with determining a company’s success. Are they being innovative enough? Is their team of employees given praise for their accomplishments and held accountable..

4 Min Read

Merchandising

Best Mobile CRM for Third Party Merchandisers

Erin P. Friar

In third party merchandising, client satisfaction is key. Since clients can choose from numerous, competing companies, third party merchandisers are under added pressure to perform well. To stand..

2 Min Read

Team Building

Three Ways to Encourage an Employee Innovation Explosion

Cam Garrant

It’s a mantra that business leaders have heard 1,000 times before: “Companies must innovate or fail.” The incredible rate at which technology has grown within the last 20 years has shaken the..

2 Min Read

Technology

The Mobile CRM Transition: Simplified

Cam Garrant

Old habits die hard and making the jump to a new software system is no exception. There are plenty of obstacles involved with a transition from existing operations to a new system: employees may..

5 Min Read

Territory Management

Sales Territory Management Plan: Creating a Strategy That Works [Infographic]

Nancy Chen

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes..

4 Min Read

CPG Tools & Tech

Retail Merchandising Audits: What To Look For

Nancy Chen

One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team.  These teams are responsible for putting..

2 Min Read

CPG KPIs & Reporting

How KPIs Will Simplify Your Mobile Workforce Management

Matthew Brogie

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce..

3 Min Read

Team Building

Alternatives to Monetary Incentives for Employee Productivity

Nancy Chen
Monetary incentives for employees is the most common method companies use to motivate workers. While there are no employees that would claim that they are not motivated by monetary incentives, it..
4 Min Read

CPG Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Nancy Chen

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..

3 Min Read

CPG Tools & Tech

Rally Retail Merchandisers with Mobile Data Collection Software

Erin P. Friar

Companies only hire Third Party Merchandising businesses for exceptional work. The entire business model revolves around picking up outsourced work that the vendor wants off their shoulders. Since..

3 Min Read

Technology

BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

Nancy Chen

BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..

3 Min Read

CPG Team Management

The 3 Steps for Bringing Your Luxury Good to Retail

Cam Garrant
Anyone who has ever developed a product for retail understands how frustrating and confusing it can be to actually get the product on store shelves. For CPG (consumer packaged goods)..
2 Min Read

CPG Tools & Tech

Here’s Why Luxury Field Reps Want Employee Monitoring

Erin P. Friar

When launching a product into the luxury industry, it’s not enough for it to be highly priced. Luxury customers are looking for products that symbolize abstract things like “space, time [and],..

2 Min Read

Accountability

Unreached Potential: Why Organizational Complacency is a Problem

Cam Garrant

Any manager worth his salt looks to eliminate complacency within his team. Falling into a routine and losing a sense of drive can spread like wildfire through an organization when positive results..

2 Min Read

Merchandising

Pricing Your Beverage Right for Retail Execution

Nancy Chen

Price is important; there’s no doubt about it. For an emerging beverage brand, a mistake in pricing can cause a loss in sales. Price is one of the key indicators of a product’s value to a..

4 Min Read

Technology

Cost Analysis: Paper vs Mobile Forms

Erin P. Friar

If you’re looking into a new technology for your small business, you know every choice revolves around cost. Making the switch from paper to mobile forms may seem daunting, but looking at the..

2 Min Read

Accountability

How To Build Accountability In Your Luxury Goods Field Team

Matthew Brogie

The Problem

Luxury goods manufacturers usually put a lot of time and effort into thinking up and putting together effective merchandising displays for their products. In a market where shoppers..

3 Min Read

Team Building

4 Keys to Team Building for Field Reps

Nancy Chen

All managers look for ways to improve team building; a quick Google search delivers endless solutions. For field rep managers, however, building a cohesive team is harder. Achieving a tight-knit..

2 Min Read

Merchandising

Luxury Product Marketing: How to Determine Pricing Strategy

Cam Garrant

For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly endless number of variables at play that can influence consumer reactions and..

2 Min Read

CPG Tools & Tech

What Does The Cloud Mean For Distribution?

Cam Garrant

Distribution Managers have a difficult job. Overseeing warehouse operations, maintaining production infrastructure and most importantly, making sure whatever needs to get from A to B, gets there. 

1 Min Read

Merchandising

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Nancy Chen

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover inventory. This issue often..

2 Min Read

Insights and Studies

Time Management Study: How a Field Rep Spends Their Day

Matthew Brogie

Time is a precious commodity for field reps and managers. Between juggling tasks and expectations of multiple parties, field reps and managers are constantly looking for ways to manage their time..

1 Min Read

Technology

3 Things Your Employees in the Field are Tired of Doing.

Cam Garrant

Managing employees in the field can be a tiring task. Juggling the management and monitoring of an entire team of representatives is enough to wear anyone out.

In many cases, these managers are..

2 Min Read

CPG Tools & Tech

5 Questions To Ask Yourself When Considering a Tech Upgrade

Cam Garrant

Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..

2 Min Read

CPG KPIs & Reporting

3 Reports That Every Manager Should Be Asking Their Employees For

Cam Garrant

For small businesses and entrepreneurs, it can be hard to appease the larger retail chains who require detailed reports and constant inventory management from their suppliers. CPG companies..

2 Min Read

Technology

Employee Customer Conflict: Why Technology is the Great Mediator

Cam Garrant

Dealing with conflict is an unfortunate inevitability for any business, whether large, small, or at the startup phase. Being able to resolve disputes between employees is one of the most important..

1 Min Read

CPG Tools & Tech

Price Scans vs. Purchasing: How to Stop Wasting Resources

Richard April

For companies operating within the CPG industry, gathering and utilizing market data should be the staple of any long-term strategy. Understanding the consumer and the competition is easier today..

2 Min Read

Technology

New Software for Employees? The 4 Steps for a Smooth Transition

Cam Garrant

After careful consideration and a potentially large investment, you have finally decided to adopt some new software that will allow you to remain competitive in your industry.

So what’s the..

1 Min Read

Accountability

Employee Accountability: Not Picture Perfect

Cam Garrant

For managers wanting to monitor employees in the field, it may seem that a quick photo documenting a client visit or displaying the day’s work is enough proof. Smartphones and tablets are now..

2 Min Read

Technology

The Future of Cloud-Based Technology

Cam Garrant

Cloud-based software and cloud computing are helping to shape the modern economy in incredible ways, disrupting established employment practices and driving a period of incredible innovation.

37%..

3 Min Read

Accountability

5 Reasons Why Field Representatives Should Want To Be Monitored

Cam Garrant

Angry or confused faces. 

That’s what most team managers and business owners can expect to see when they first introduce a field representatives monitoring system. After seeing the proof that..

2 Min Read

Team Building

5 Strategies for Dispersed Field Team Bonding

Richard April

With more and more companies adopting dispersed field teams, there is an increasing need for efficient team-building exercises which lend themselves specifically to such groups. The bonds that..

2 Min Read

Team Building

5 Mistakes Team Leaders are Making with Mobile Employees

Cam Garrant

With the immense growth of online business in the past decade, businesses have shown a large rise in the number of employees who work remotely from home or in the field. While the number of..

2 Min Read

Territory Management

Divide and Conquer: 3 Methods for Territory Management

Cam Garrant

For any business that works out in the field, setting up sales territories for representatives to operate within is essential. To develop a territory management system where representatives are..

2 Min Read

Team Building

Beyond the Resume: 5 Employee Traits for Creating the Ultimate Field Team

Matthew Brogie

Working out in the field without much supervision is not the kind of role to give to just anybody. Plenty of hiring managers will take on employees who seemed like a great fit for their position..

3 Min Read

Technology

5 Smartphone Features That Are Vital To Field Reps' Success

Cam Garrant

There are quite literally thousands of mobile device options available to consumers. Different colors, shapes and sizes are available for tablets, smartphones, and phablets, but some devices offer..

2 Min Read

Accountability

Management & Employee Communication: 3 Field Team Manager Mistakes

Richard April

"Effective Communication is 20% what you know and 80% how you feel about what you know."  -Jim Rohn

Building a sense of camaraderie and team spirit can be a difficult task for any manager, and..

2 Min Read

Technology

Paper vs Mobile Forms: The Unbelievable Hidden Cost of Paper

Cam Garrant

Ka-ching! Ka-ching! Ka-ching!

Hear that noise?

That’s the sound of hundreds, or more probably, thousands of dollars that your business is throwing away every year on paper forms. For small..

2 Min Read

Accountability

3 Ways to Boost Accountability & Trust in Your Organization

Matthew Brogie

There is a fine line to walk between asking for accountability from employees and breaking their trust. Employees who don’t feel that their employers trust them have lower morale and performance..

2 Min Read

Technology

4 Fantastic Ways To Measure Mobile Employee Performance

Cam Garrant

When team leaders are not with their field teams, it can be difficult to measure certain aspects of work performance. Metrics such as customer engagement and territory coverage are important to..

2 Min Read

CPG Tools & Tech

Traditional vs Mobile CRM: Making the Right Choice for Field Teams

Marko Kovač

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."

--Albert Einstein

CRM,..

3 Min Read

Packaging

3 Beverage Packaging Cues to Take From Nantucket Nectars

Cam Garrant

The beverage market can prove incredibly difficult to break into for small businesses and entrepreneurs. There exists titans of industry in nearly every major area of the beverage world from soft..

3 Min Read

Packaging

How Your Brain Reacts to Colors: A Retail Packaging Guide

Cam Garrant

Did you know that the color pink used to be considered a masculine color? That a century ago blue was considered a very feminine color?

Understanding that external influences such as culture..

2 Min Read

Packaging

The Key to Competitive Packaging? Competitor Retail Audits.

Matthew Brogie

Packaging can be confusing.

There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that..

2 Min Read

Merchandising

Keeping Up with Retail Merchandising: Packaging Trends That Sell

Matthew Brogie

Retail merchandising is constantly evolving in nearly every industry, where technology, changing opinions, and new sales channels influence how producers design the packages which secure and..

2 Min Read

Merchandising

Retail Merchandising Management: The Essential Checklist

Matthew Brogie

Merchandising is an industry that demands incredible attention to detail and an organized system of communication. While many managers have a system in place that runs smoothly, regularly checking..

2 Min Read

Merchandising

4 Pricing Strategies and Methods for Better Retail Execution

Cam Garrant

Inefficient pricing is one of the greatest missteps that an emerging brand can make when crafting retail pricing strategies. It isolates consumers who would otherwise be trying your product for..

1 Min Read

Merchandising

Retail Merchandising's Secret Weapon: The Senses

Cam Garrant

For entrepreneurs and business owners today, there is a plethora of promotional tactics available to push sales and drive growth. While you may want to utilize every strategy available to you, it..

3 Min Read

Merchandising

5 Retail Merchandising Trends for Increasing Sales Today

Cam Garrant
Retail is not dead. Despite daily headlines which say otherwise, the brick-and-mortar retail industry is still thriving, with up to 85% of all purchases taking place in-store. While this is great..
2 Min Read

CPG Tools & Tech

5 Ways For Field Teams To Utilize Tablets

Cam Garrant

Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers..

2 Min Read

CPG Tools & Tech

Retailers Unhappy? Maybe You're Not Leveraging the Right Software

Richard April

Your product is established. You’re finally finding that retailers are interested in having you on their shelves, and your product is selling like hotcakes. While everything seems great, you may..

1 Min Read

Merchandising

More Doesn’t Always Mean Better: Shelf Space and Retail Execution

Matthew Brogie

More sales are a good thing, and having enough supply in-store to meet demand, and encourage purchasing is important to the success and growth of a product. Unfortunately, a mistake that is made..

2 Min Read

Technology

Business Value of Cloud Computing

Matthew Derman

There's a lot of talk about cloud computing nowadays, and how valuable it can be for personal and professional activities alike. But do we all really understand how cloud computing works and, even..

2 Min Read

Team Building

How To Make Every Employee Essential

Matthew Derman

Everybody wants to hire good, talented, intelligent people for their business and then get the most out of them as possible. On the surface of it, this may seem a daunting task, but it doesn't..

2 Min Read

Team Building

Increase the Flexibility of Your Reps in the Field

Matthew Derman

If you've got employees working remotely, you know that being outside of the office can sometimes be restrictive or a challenge. Without a desk and desktop, field representatives don't have access..

2 Min Read

Team Building

How to Nurture - But Not Annoy - Your Prospects

Matthew Derman

In sales, losing a prospect is the same as losing money. So when a promising prospect turns up, the immediate impulse is to pursue that person as actively as possible until the deal is closed,..

3 Min Read

Team Building

Give Your Reps a Partner in the Field

Matthew Derman

If you have employees working remotely, it can sometimes feel difficult to stay in touch with and/or on top of them. Keeping track of your team's hours, activities, and so forth is much harder..

1 Min Read

Accountability

Why Your Sales Team Should Work Around the Holidays

Matthew Derman

There's a generally accepted idea that, in the days or weeks before and after the winter holidays, business slows down, so having your salespeople working sales then may not be necessary or even a..

3 Min Read

Accountability

Driving Field Team Success Through Accountability

Matthew Brogie

There is a growing buzz about Field Activity Management; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree..

2 Min Read

Team Building

Improving Field Team Performance One Skill at a Time

Matthew Brogie

It is one of the paradoxes inherent in Field Team management… We don't want our field teams to be just average… we want them to be better than average, but since the measure of a team is built on..

1 Min Read

Team Building

5 Things Every Sales Coach Already Knows

Matthew Brogie

I've sold everything from commodity memory upgrades to multi-million dollar custom software development projects. I've had years where I worked a few extremely large deals, and others where I..

2 Min Read

Team Building

Managing the Champ on Your Field Team

Matthew Derman

Recently, Software Advice published an article on their New Talent Times blog profiling a personality type they referred to as "The Champ." One of several kinds of people that Software Advice..

1 Min Read

Accountability

Transparency and Communication Drive Performance of Field Teams

Matthew Brogie

In order for any field organization to become more effective, it has to embrace the concept of transparency. Transparency drives field sales, marketing and merchandising organizations to more..

1 Min Read

Team Building

Top Strategies for Creating Agile Field Teams

Matthew Brogie

Moore's Law says that computing power doubles every two years. While this is not an actual law of physics or nature, but rather more of an observation of the rate of advancement of technology,..

1 Min Read

Technology

How Much Data do Your Reps Really Need?

Matthew Brogie

Reps need to know the basics...  Who their customers are, how to get there and enough in information about your products to sell or merchandise them effectively... There is not much argument about..

1 Min Read

Merchandising

Driving Efficiency in Retail Merchandising Organizations

Matthew Brogie

It doesn't take an Ivy League MBA to recognize that a field organization can perform better, and contribute more to the corporate goals if it can become more efficient, but what is the best way..

3 Min Read

Merchandising

10 Best Uses for Mobile in Retail Merchandising

Matthew Brogie

We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..

2 Min Read

Technology

Are You Ready for Sales Force Automation?

Matthew Brogie

If you have a sales force, then you are undoubtedly ready for Sales Force Automation (or SFA as it is commonly referred to). Last month I tried to answer the question "What is Sales Force..

2 Min Read

Merchandising

Avoiding Common Mistakes in Managing Retail Execution Teams

Matthew Brogie

We've written quite a bit in recent months about Retail Execution and Workforce Management, with a focus on best practices to win at retail.  Today we're going to highlight some of the common..

2 Min Read

Merchandising

NFC - The New Trend in Retail Merchandising

Reese Jones

The Near Field Communication (NFC) is a technological innovation which is increasingly becoming popular in today's mobile market. Basically, the technology enables mobile-to-mobile communication..

2 Min Read

Technology

Keys to Lowering Your Risk When Implementing Field Automation

Matthew Brogie

Field Sales and Marketing organizations can gain clear and unmistakable benefits from implementing field automation solutions. This is an undeniable fact: Filling paper forms, emailing..

1 Min Read

Technology

What is Sales Force Automation (SFA)?

Matthew Brogie

According to Webopedia, Sales Force Automation, or SFA, is "a technique of using software to automate the business tasks of sales". This is a very succinct definition and probably doesn't tell us..

1 Min Read

Accountability

Do You Really Want to Know Where Your Reps Are?

Matthew Brogie

With the proliferation of SmartPhones and all of the technology that they encompass, there is almost nothing that goes undocumented about what a person does anymore. Reps might not be tweeting..

5 Min Read

Merchandising

10 Keys to Building Your Retail Presence

Frank Brogie

The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom..

1 Min Read

CPG Tools & Tech

Why Photo Documentation Is a Great Retail Execution Tool

Frank Brogie

It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super..

2 Min Read

CPG Tools & Tech

Leveraging Mobility for Retail Competitive Advantage

Frank Brogie

A strong retail merchandising company is quality-driven, agile, and efficient. Field management is especially important in promoting these qualities within the merchandising company, and field..

2 Min Read

CPG Tools & Tech

Best Practices for Rolling Out Retail Merchandising Software

Frank Brogie

Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..

2 Min Read

CPG Tools & Tech

5 Best Mobile Features for Retail Merchandising

Frank Brogie

With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking..

3 Min Read

Merchandising

Retail Merchandising Tips: 5 Best Practices and Tools

Frank Brogie

It's a fact of life that well-merchandised products sell better than those that are simply placed on the shelves. Field marketing managers work hard to get their products positioned prominently..

1 Min Read

CPG Team Management

3 Important Steps to Finding the Best Location for Your Business

Frank Brogie

Whether you are looking for a place out of which to base your new company or choosing a new location for a regional hub, location is key. Even for retail merchandising companies that use..

1 Min Read

CPG Tools & Tech

4 Mobile Technology Trends That Will Boost Field Rep Productivity

Frank Brogie

Agile field sales organizations can benefit from equipping their sales reps with mobile technology. As mobile capabilities expand, the agile field rep becomes more powerful, gaining from increased..

2 Min Read

Technology

5 Ways Social Media Monitoring Can Improve ROI in Lead Generation

Frank Brogie

We have already identified some best practices for social media marketing, and now that your merchandising company has established itself in the world of social media it is time to turn this..

2 Min Read

CPG Team Management

How To Be an Agile Field Sales Organization

Frank Brogie

There is a growing buzz about Agile Field Sales; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

2 Min Read

Merchandising

Best Practices for Increasing Visibility in Your Sales Organization

Frank Brogie

So your merchandising company has a strong team of reps with an agile sales strategy, now it is time to take the next step in growing your business by putting together a crucial piece of your..

1 Min Read

Accountability

Accountability is a 2-Way Street in Sales

Frank Brogie

In this era of lean sales organizations, managers are often challenged to find ways to oversee all of the activities in the field. They worry that reps are not focusing all of..

3 Min Read

CPG Tools & Tech

7 Best Practices for Social Media Marketing Success

Frank Brogie

With hundreds of millions of people online using social media, social media sites have quickly become a convenient resource for reaching out to potential customers quicker and easier than ever..

2 Min Read

Technology

3 Mobile Innovations That Have Exploded Field Worker Productivity

Frank Brogie

"Road Warriors" are always at the leading edge of technology, looking for ways to get things done with smaller, lighter, faster mobile solutions. They were the first Palm Pilot users, the first to..

2 Min Read

Team Building

Improving Sales Force Effectiveness: 4 Steps

Matthew Brogie

With a gap in the understanding of what makes successful sales forces tick, researchers have begun to focus on quantifying the factors that go into turning a motivated sales team into a task force..

1 Min Read

Technology

Important BYOD Trends to Watch in 2013

Jenna Hannon

The "bring your own device" or BYOD trend has really heated up in 2013. With more businesses looking to create a mobile workforce, it is almost come to be expected that employees use their own..

2 Min Read

Team Building

5 Sales Books That Change the Game

Jenna Hannon

At Salespod[Now Repsly], we believe in the constant quest for improvement. Here are some sales books that have helped us craft our product, strategy and helped us build our knowledge. We wanted to..

2 Min Read

Team Building

How to Hire a Great Sales Team

Jenna Hannon

Technology has trained us so well in instant gratification that we sometimes forget that good things take time (even when using Salespod[Now Repsly]!). This can be especially true when hiring a..

1 Min Read

Team Building

Benefits of an Independent Sales Rep

Matthew Brogie

While there's a lot that can be said for training an in-house sales force, a team of independent sales representatives may also be a good fit for your company. Why?

1 Min Read

Accountability

How To Monitor Your Sales Team

Matthew Brogie

Sales Managers, "It's like a professional sports coach. What do they do? They design the best plays and then coach each athlete to use the best techniques and skill sets on every play. That's why..

1 Min Read

Technology

Mobile & Cloud: Fighting the Efficiency Paradox

Jenna Hannon

Nancy Nardin of Smart Selling Tools recounts the technological changes that have revolutionized how we sell and business as we know it in The Evolution of Sales Tools and the Efficiency Paradox...

1 Min Read

Technology

Texting on the Job and Getting Away With it

Matthew Brogie

Many of us have texted on the job and gotten away with it, but what about texting because your business requires it for fast communication and increasing the speed of sales? Related to this idea..

2 Min Read

Team Building

Valuable Advice for Closing a Sale

Jenna Hannon

As a mobile software toolkit for field sales representatives, we think sales techniques and skills are pretty darn important. That being said, we think the skills of great salesman can also be..

1 Min Read

Team Building

Tips for Generating Warm Leads

Jenna Hannon

While some salespeople may thrive on the challenge of turning a cold lead into a warm one, many would probably admit that this isn't their favorite part of the job. Cold calling, as many of you..

2 Min Read

Field Marketing

5 Makeover Tips for Better Retail Execution

Jenna Hannon

Retail locations still make up a vast majority share of commerce in today's economy, meaning optimizing your retail location can be just as important (if not more) than strategizing whether or not..

2 Min Read

Merchandising

What is the Role of Retail in Sales?

Matthew Brogie

There is something about that feeling of walking into a well lit room surrounded by shiny brand new things. We are talking about a retail store. We both know it well. Today, we refer to stores as..

1 Min Read

Team Building

Sales 3.0: Technology & Efficiency

Jenna Hannon

Sales guru, Nancy Nardin, recently wrote a post called Sales 3.0 The End of The Road for The Autonomous Sales Rep describing today's salespeople as empowered to act on their own, while "managing..

1 Min Read

Merchandising

Retail is Still Relevant

Matthew Brogie

Why retail is still relevant?

4 Min Read

Field Marketing

Top 10 Marketing Gurus List

Matthew Brogie

The web is filled with free information and articles. Although, there are some that prominently break through the clutter. Whether they are educating or expressing ideas, there is a reason that a..

1 Min Read

Technology

Utilize Your Tablet for Business

Matthew Brogie

For many of us, "tablets for business use" probably means loading a movie on the Nexus or iPad for a time-killer in the airport lounge. However, many companies and businesses are finding that..

3 Min Read

Technology

Best Practices for Email Communication

Jenna Hannon

Like most people, I have a dedicated email address for all of my online "business": internet shopping, mailing lists, newsletters, and site registrations. I receive a shocking amount of messages..

2 Min Read

Team Building

The Parallels of Sports and Business

Jenna Hannon

As an avid action sports athlete and passionate marketer, I am constantly looking for the parallels between the two. After all, if I could just combine them, this blog post would be written from..

2 Min Read

Technology

Social Networking: Going Local

Jenna Hannon

f you are one of our localized retailers using Salespod[Now Repsly], here are some great digital local marketing tips from our guest blogger, Ann Buechner.

2 Min Read

Field Marketing

Sales vs. Marketing: What's the difference?

Ann Buechner

This is a guest post by technology copywriter, Ann Buechner.

Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a..

1 Min Read

Team Building

The Difference Between Lean & Agile

Jenna Hannon

In this day and age, we are all about speed. We want our food quick; we want products that make our lives faster and easier, and we want our businesses to move quickly. Because, when everyone else..

2 Min Read

Team Building

Hiring a Superstar Sales Team

Ann Buechner

Written by technology focused writer and copywriter, Ann BuechnerMy first "real" job was at a men's clothing store, making $4.25 an hour plus commision. Until that moment, my only experience..

1 Min Read

Technology

The Difference Between Social Media Marketing & Social Media Sales

Jenna Hannon

Branding Brand weighs in on Wednesday morning this week on TechCrunch on mobile conversation rates through social media, and the results are a bit grim.

1 Min Read

Technology

Leveraging Pintrest for Online Marketing

Ann Buechner

This week we have an amazing guest post by Ann Buechner, a copywriter who specializes in technology products, who gives us some great insights on why social media is female dominated and how to..

1 Min Read

Technology

Influence Right Out of the Gate

Jenna Hannon

"Influence right out of the gate," exclaims Mavis Huntley of Toronto's advertising agency, John St., during this week's NXNE conference in Toronto, Canada. The Conference is the North's version of 

2 Min Read

Team Building

5 Words for Closing a Sale

Jenna Hannon

Adapted from Jeff Haden's excellent piece over at Inc.

1 Min Read

Team Building

Personality Traits and Qualities of a Good Salesperson

Jenna Hannon

In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..

1 Min Read

Technology

The Mighty Move to Mobile

Matthew Brogie

It all began in 2002, when landlines were surpassed by mobile phones. Global telephone lines and mobile phones converged at a point of no return. Mobile phones saw exponential growth before we..

2 Min Read

Team Building

Bottom Up Sales

Matthew Brogie

Sales is a Bottom Up Operation, Not Top Down

2 Min Read

Technology

Foursquare for the Enterprise

Matthew Brogie
" Foursquare has 2 billion check-ins and 20 million users " reads   CNET' s headline this week on the social location-based technology. With just a singular use case we are seeing an outstanding footprint..
3 Min Read

Technology

Social Media for Sales

Jenna Hannon

Mastering social media for lead generation is just a matter of time. Facebook, Twitter, Linkedin, About.me, the emerging Google +, and the 'so hot right now' Pinterest; with so many free and..

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