Retail execution—the way products are placed, presented, and promoted in-store—can make or break a CPG brand’s success. When done effectively it can help drive sales, enhance your brand’s image, and..
In the fast-paced world of retail, data is the currency that drives success. With real-time insights and dynamic dashboards, retail execution software gives Retail Service Providers (RSPs) the tools..
In today’s fast-moving retail world, keeping up with the latest tech isn’t just an advantage, it’s a necessity. One of the biggest game-changers right now? Image recognition (IR) for retail..
Knowing where other CPG and retail services companies are putting their focus and their dollars is critical as you strategize for the year ahead. Repsly’s annual Retail Outlook Report is a great..
In today’s high-stakes retail environment, software is a must-have for CPGs that want to optimize their retail execution, sales, processes, and retailer relationships. But is it better to build your..
Home improvement is one of the most highly competitive markets and any brand that has made its way into retailer giants such as Lowe’s and Home Depot knows that becoming a star in these stores is no..
This May, CPG and Retail Service leaders from around the world convened at the top of Boston’s Prudential Tower to discuss all things Image Recognition (IR) at our “Elevate Your Vision” roundtable.It..
2024 brings with it a breath of fresh air for CPG and Retail Service organizations. As inflation settles down and retail sales start to climb back up, CPG leaders are feeling much more confident than..
In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget..
In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and..
Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..
Successful cosmetics, hair, and skincare brands know that data and metrics are essential when it comes to optimizing their team’s performance, improving compliance, and getting the most out of every..
Embarking on a mission to revolutionize retail execution, the Repsly team has consistently delivered on its commitment to enhancing the mobile and web app experience for users. As we reflect on our..
From self-driving cars to automatic image tagging on social media to facial recognition on smartphones—AI image recognition (IR) is everywhere. The accuracy of IR is improving at a breakneck pace,..
We are all witnessing new applications for AI chatbots like ChatGPT, Google Bard, and YouChat pop up like dandelions and are already seeing their immense potential to revolutionize the retail..
Welcome to Repsly’s AI column aimed to highlight ways that AI can be a powerful tool for CPG brands to grow shelf space, drive sales, and maximize brand control and presence.
Welcome to Repsly’s new AI column aimed to highlight ways that AI can be a powerful tool for CPG brands to grow shelf space, drive sales, and maximize brand control and presence.
Welcome to Repsly’s new AI column aimed to highlight ways that AI can be a powerful tool for CPG brands to grow shelf space, drive sales, and maximize brand control and presence.
The retail world is an ever-changing ecosystem that demands continuous evolution. That’s why we recently gathered thought leaders of successful retail giants like Nutrabolt, Basemakers, and The Good..
In the fast-moving beverage space, significant challenges impacted brands worldwide, forcing them to reconsider how they approach fieldwork. However, Nutrabolt’s VP of Global Sales Capability, Hagen..
Without question, the rise of e-commerce and changing consumer behavior has caused the retail industry to undergo significant changes in recent years. And Max Baumann, the founder and CEO of..
In today's rapidly changing retail landscape, staying ahead of the competition can be a major challenge. This is especially true when it comes to retail sales, where staying on top of the latest..
In today’s retail landscape, many brands are attempting to use their existing CRM software as a retail execution platform believing that this is the fastest and easiest solution. While at face value,..
At Repsly, we are constantly working to improve the work routines of every field rep and provide actionable insights for managers. That’s why we’re thrilled to announce our latest product update –..
I’ve been working with retailers and brands since the late 1980s, and have seen at least 4 periods of “extended economic disturbance”. The story has been the same every time, and it holds true in the..
Welcome to our new “Ask the Product Expert series” featuring none other than our resident product expert, Katherine Fawcett, Product Director at Repsly. She's here to answer your burning questions..
Have the past two years had your team feeling like your current visibility and control over your company’s retail execution is limited? Inflexible? Have any Sales or Marketing business leaders wanted..
What’s one of the most common barriers to success we hear when talking to CPG brands about their technology stack? “Our field team is using Salesforce's CRM to stay organized in the field.”
The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18..
Has the last 18 months had your team feeling like your current method of overseeing your company’s retail execution is old and antiquated? If so, you are certainly not alone.
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
By now, brands and retailers are way too familiar with the pains of finding and keeping field workers. As this seemingly never-ending labor challenge fast approaches its third year, it's paved the..
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
Employers around the world are well aware of the ongoing labor and supply chain shortages impacting just about every industry for months on end, but few industries have been impacted as much as CPG..
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
Retail industry experts from around North America gathered for three days in Santa Monica (April 26th), Chicago (May 17th), and New York (May 24th) at Repsly’s inaugural Retail Execution Roundtable.
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
If you haven’t had a chance to register for our free inaugural Retail Execution Roundtable yet, you’re in luck. We just finished an incredible day of sessions in Santa Monica on April 26th, but we..
If you missed our panel on “How Service Organizations are Adapting to Retail Challenges in 2022,” you’ve come to the right place. We’ve recapped the conversation which dove into how leaders in the..
We’re hitting the road this Spring with Repsly’s inaugural Retail Execution Roundtable, which is aimed to bring together CPG leaders and retail experts from all over North America for a refreshing..
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
High-performing retail execution strategies are crucial for success in today’s selling environment, but many consumer goods companies are saddled with legacy technologies and procedures that..
Today we would like to introduce you to one of our friends, UpClear. Like Repsly, they are a company that makes business software for the specific use cases and needs..
One of the most common reasons brands lose out to a competing brand is because customers change their minds based on something they see, learn, or do when interacting with a product in-store. Follow..
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
BOSTON, MA – February 3rd, 2022 – Repsly, a best-in-class retail technology platform, today announced it has entered into a technology partnership agreement with Curaleaf (CSE: CURA / OTCQX: CURLF),..
At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In the Drive to Growth series, we break down..
BOSTON – January 25, 2022 – Repsly and SPAR, Inc, the global leader in retail services and merchandising, jointly announce today their long-term strategic partnership, with Repsly as the technology..
2021 was full of numerous headwinds in the CPG landscape – from changing consumer demand, supply chain disruptions along almost every touchpoint, and a lack of workers willing to take on jobs – that..
Do you know how understaffed retail stores impact the performance of your top SKUs?
For more than a year and a half, the CPG landscape has been hit with numerous headwinds – from changing consumer demand, supply chain disruptions along almost every touchpoint, and a lack of workers..
Employers and consumers around the world are well aware of the ongoing labor and supply chain shortages impacting just about every industry–but few industries have been impacted as much as consumer..
Has the last 18 months had your team feeling like your current visibility and control over your company’s retail execution is limited? Inflexible? Have any Sales or Marketing business leaders wanted..
Has your IT team considered building your retail execution or field team management platform rather than buying one from a software vendor? All we can say is WAIT! There may be some hidden costs to..
The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18..
The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale.
For many CPG brands, purchasing syndicated sales data from IRI or Nielsen is a critical part of understanding the journey their products make from distribution through to purchase. Sure, your..
If you’re having difficulty rebuilding your merchandising team back up to pre-pandemic levels, just breathe. And know you’re not alone. Many merchandising teams across North America are facing a..
How can you attract top talent to your field team and retain them?
What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for..
Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..
With the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping. While the retail environment is always ready for discovery, now..
While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands –..
For the most part in the United States life is beginning to feel a bit more normal as the Covid pandemic eases. It’ll also come as no surprise that consumers are excited to get back to their regular..
Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..
What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells snacks..
In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG..
In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving..
Service Industry KPIs & Reporting
Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..
We’re constantly rolling out additional product updates each month, so it can be difficult to keep up with what’s new inside of Repsly. To make sure you’re up-to-date with the most recent..
MAY 11, 2021 – Repsly CEO, Mat Brogie was recently featured on BevNET’s Taste Radio with their editor and managing producer Ray Latif, discussing the many ways CPG brands are leveraging retail data..
A successful day in the life of a field sales rep starts early and is constantly on the move. Being such a uniquely siloed role, field team leaders are constantly looking for new ways to excite their..
Service Industry KPIs & Reporting
CPG sales and merchandising leaders have long struggled to measure the way their teams get work done in the field.
That’s why we built Insights Dashboards — the next evolution of Repsly’s retail..
We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that..
The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..
The COVID-19 pandemic brought an unprecedented amount of challenges and obstacles throughout the 2020 calendar, forcing many companies to re-examine how they work and operate from the top-down. For..
The COVID-19 pandemic brought an unprecedented amount of challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down...
Repsly’s latest update makes it easier than ever for field teams to access planograms, sell sheets, training materials, and more — right from the store. Introducing Document Library, the easiest way..
2021 is shaping up to be filled with opportunities and obstacles for CPG businesses and their field teams. COVID-19 cases continue to rise, vaccination campaigns are slower than anticipated, and..
2021 is shaping up to be filled with opportunities and obstacles for CPG businesses and their field teams. COVID-19 cases continue to rise, vaccination campaigns are slower than anticipated, and..
At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In doing so, we’ve created the Drive to Growth..
The COVID pandemic took its toll on all types of businesses. Even big brands had to face a lot of challenges in recent times. The retailers, in particular, bore the brunt of the devastating economic..
The COVID pandemic took its toll on all types of businesses. Even big brands had to face a lot of challenges in recent times. The retailers, in particular, bore the brunt of the devastating economic..
What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in..
While CPG brands across the globe were forced to re-examine the way they do business in light of the global pandemic, the Repsly team has stayed committed to continuing to improve our product and..
For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..
![4 Steps for Keeping Your Products in Stock During COVID-19 [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Repsly%20Web/Blog%20and%20Email/Blog%20Graphics/Merchandising%20COVID-infographic-2.png?width=480&height=252&name=Merchandising%20COVID-infographic-2.png)
The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for many CPG brands has increased..
There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..
When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..
If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry..
![Sales Territory Management Plan: Creating a 5 Step Strategy [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Repsly%20Web/Blog%20and%20Email/Email%20Graphics/territory%20management%20plan%20%281%29.png?width=480&height=252&name=territory%20management%20plan%20%281%29.png)
Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time...
In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..
Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
Repsly is proud to celebrate our 10th year in business providing retail execution to thousands of brands that record more than 5 million activities per month.
For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands emerge,..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..
If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..
Inc. magazine recently revealed that Repsly earned a spot on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the second..
For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring every..
Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..
With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company? This comprehensive checklist is designed to help decision makers..
Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..
When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..
For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an important..
One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..
Cloud-based solutions are rapidly growing. As the benefits of cloud computing keep emerging, more brands are turning to retail execution software for a variety of processes.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..
We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..
In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent..
![Why So Many Promotions Fail to Have an Impact on Sales [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Infographics/unrivaledmarijuana-__bJag69atg-unsplash.jpg?width=480&height=252&name=unrivaledmarijuana-__bJag69atg-unsplash.jpg)
Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so..
Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..
Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to waste?
A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment in..
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..
Today on International Women's Day and every day, we want to show some appreciation to some of the incredible women-powered businesses we are lucky enough to call our customers!
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
![How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/KH%20video%20cover.png?width=480&height=252&name=KH%20video%20cover.png)
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..
![The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/saleswoman-scanning-products-with-tablet-65981006.jpg?width=480&height=252&name=saleswoman-scanning-products-with-tablet-65981006.jpg)
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at the..
Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..
Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..
We’re excited to announce the latest release from Repsly: an all-new order entry software for field teams. Now you can use Repsly to launch products and promotions to your retail accounts in..
What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that demonstrate..
CPG companies spend huge amounts of time and money on trade promotions, yet over 40% of companies aren’t satisfied with their ability to manage them. With so much on the line, more and more brands..
According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there is..
Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..
The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..
In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..
As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to hunt..
This article orginally appeared on the OpenView blog.
Research shows that a face-to-face request is34 times more effectivethan one made via email. Field sales representatives understand the value..
The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..
You wouldn’t rush into battle without a plan of attack.
The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..
![How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..
(This article originally appeared on G2: Source)
Brick-and-mortarretail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..
As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..
Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales. Consider this: up to 50% of consumers say they would switch to a..
CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..
When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..
No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..
The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..
In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..
CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..
Getting your sales and marketing teams to work together is no longer an option - it’s a necessity. Without a sound strategy in place for sales and marketing alignment, you’re not going to get the..
A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..
Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..
So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..
Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to one..
No matter if your company has a three-person sales team or you’re 3,000 strong, all leaders need to use different strategies to manage a successful sales team. However, leaders of field sales teams..
This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.
In this post,..
![How to Use Point of Purchase Advertising to Boost Sales [Checklist]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/IMG_7236_2-min.jpg?width=480&height=252&name=IMG_7236_2-min.jpg)
When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..
Managing a field sales team across various territories is no easy task. While the goal is to maximize the efficiency and time of your field representatives to produce sales and satisfy customers,..
It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have a..
The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf, effectively..
Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..
In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially with..
![The Ultimate Guide to Visual Merchandising [Examples]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/5._Images/1._Blog/Mel%20stuff/wine%20outlet.jpg?width=480&height=252&name=wine%20outlet.jpg)
90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you make..
The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..
![How to Build a Brand Ambassador Program [Free Toolkit]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/iStock-519010065-min.jpg?width=480&height=252&name=iStock-519010065-min.jpg)
For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
Social media and..
“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”
Hearing the word “no” is never easy (especially in sales), but it’s even worse when..
Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..
We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..
People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..
It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..
![How to Use CPG Data Analytics to Grow Your Brand [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/aisle-bags-buy-811110-min.jpg?width=480&height=252&name=aisle-bags-buy-811110-min.jpg)
In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..
It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.
Independent dealers..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
![The Minimalist Guide to Building Your Merchandising Checklist [Free Template]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/clark-street-mercantile-33931-unsplash-min%202.jpg?width=480&height=252&name=clark-street-mercantile-33931-unsplash-min%202.jpg)
Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..
Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..
Billboards and commercials are excellent at building awareness within the general public. Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers...
Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number..
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..
Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
Here’s the ugly truth. Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful..
![8 Retail Merchandising Tips These Sales Experts Swear By [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/frankfeatureimage.png?width=480&height=252&name=frankfeatureimage.png)
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..
After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer. To celebrate this accomplishment, he heads to the store to see the fruits of his effort...
In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..
