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trade promotion

12 Min Read

Merchandising

The Ultimate Guide to Merchandising in 2019

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..

3 Min Read

Trade Promotion

The Trade Promotion Optimization Metric Most Brands Forget

Peter Manning

Your product has hit shelves, but isn’t drawing the sales you expected. No worries, run a promotion. Maybe you start a “buy one get one free” campaign; you might instead opt for a massive,..

10 Min Read

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active..

14 Min Read

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

8 Min Read

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

Peter Manning

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

10 Min Read

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Peter Manning

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand..

5 Min Read

Merchandising

2 Trade Promotion Tactics That Can Boost Sales by 15%

Victoria Vessella

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

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