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Technology

Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer

CGT Staff

High-performing retail execution strategies are crucial for success in today’s selling environment, but many consumer goods companies are saddled with legacy technologies and procedures that are hindering growth. In order to seize market opportunities, platforms need to be both easy to use and adaptable.  

We caught up with Peter Billante, chief product officer at Repsly, for the ins and outs when it comes to the challenges of..

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5 Min Read

Technology

The Role of Trade Promotion Management (TPM) in Retail Execution

Ben Weiner

What is TPM, TPO, IBP, and RGM?

Today we would like to introduce you to one of our friends, UpClear. Like Repsly, they are a company that makes business software for the specific use cases and needs..

25 Min Read

Trade Promotion

What Brands Can Learn from Pepperidge Farm & Frank’s RedHot Summer Cross-Promotion

Ben Weiner

What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for..

35 Min Read

Trade Promotion

The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

Ben Weiner

Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..

3 Min Read

Trade Promotion

Is Your Brand Prepared for a Promotion-Heavy Summer? The Guide to Trade Promotion Success

Ben Weiner

With the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping. While the retail environment is always ready for discovery, now..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

3 Min Read

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Ben Weiner

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

4 Min Read

Trade Promotion

These “Worst” Practices are Causing You to Lose Money on Promotions

Melissa Sonntag

We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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4 Min Read

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Melissa Sonntag

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent..

1 Min Read

Trade Promotion

Why So Many Promotions Fail to Have an Impact on Sales [Infographic]

Melissa Sonntag

Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so..

5 Min Read

Trade Promotion

Why Your Competitors Are Outperforming You at the Shelf

Melissa Sonntag

Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..

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