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Your product has hit shelves, but isn’t drawing the sales you expected. No worries, run a promotion. Maybe you start a “buy one get one free” campaign; you might instead opt for a massive,..
Billboards and commercials are excellent at building awareness within the general public. Nothing, however, comes close to the effectiveness and influence in-store promotions have on active..
Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..
Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..
Here’s the ugly truth. Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand..
No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..
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