Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:
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We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..
CPG Team Management
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is..
Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why..
Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..
Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to..
A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment..
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..
Insights and Studies
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why?..
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