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Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Ben Weiner

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG brands and their field teams this, unfortunately, meant reducing headcount, following strict protocols and guidelines, and embracing uncertainty in a time of tumultuous change.

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5 Min Read

CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..

3 Min Read

CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

Ben Weiner

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

3 Min Read

Technology

How STAR Brokerage Unlocked Their Retail Execution Potential

Ben Weiner

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..

13 Min Read

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

Territory Management

How to Expand Your In-Store Footprint: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

4 Min Read

Merchandising

Beer Sales And Merchandising Tips From an Industry Expert

Melissa Sonntag

Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..

4 Min Read

Merchandising

How Walmart Vendors Can Find Sales Opportunities Faster in Repsly

Frank Brogie

With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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4 Min Read

Merchandising

How Kroger Vendors Can Find Sales Opportunities Faster in Repsly

Frank Brogie

One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..

4 Min Read

Packaging

6 Sales Trends to Focus on in 2020

Ronita Mohan

Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going  to see the effects of those changes in 2020.

We outline six of the biggest sales trends CPG..

4 Min Read

CPG Team Management

5 Things Field Teams Can Learn from Online Marketing

Jake Rheude

As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to..

3 Min Read

CPG Team Management

Pro Tips for Making Field Sales Teams Successful

Matthew Brogie

This article orginally appeared on the OpenView blog. 

Research shows that a face-to-face request is 34 times more effective than one made via email. Field sales representatives understand the..

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