Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level execution in stores, merchandisers have a huge responsibility to support the key programs of all of their brands as well as the thousands of stores they serve.
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..
Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..
With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..
Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
This article orginally appeared on the OpenView blog.
Research shows that a face-to-face request is 34 times more effective than one made via email. Field sales representatives understand the..
You wouldn’t rush into battle without a plan of attack.
The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..
Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..
CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So..
