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field sales

3 Min Read

Field Sales

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..

3 Min Read

Field Sales

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

6 Min Read

Field Sales

How to Use Advanced CPG Analytics to Win in the Store

Melissa Sonntag

Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

7 Min Read

Field Sales

These 6 Secrets on Your Label Are the Key to Better Retail Demos

Melissa Sonntag

What you see is what you get. At least to the human mind, that’s how it works.

Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..

5 Min Read

CPG Tools & Tech

4 Ways Mobile CRMs Are Disrupting The Retail Industry

Maddie Davis

In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork,..

5 Min Read

Field Sales

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

5 Min Read

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Melissa Sonntag

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide,..

6 Min Read

Field Sales

Three Field Sales Tactics to Abandon Immediately

Mary Hutto

Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..

6 Min Read

Field Sales

Brand Activation Manager: Job Description, Salary, & More

Sara Mack

If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..

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