Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..
How to Use POS Data for Intelligent Retail Execution [Free Guide]
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Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
What you see is what you get. At least to the human mind, that’s how it works.
Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..
In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork,..
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..
We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..
In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide,..
Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
Get the 37 key metrics top brands are tracking at retail.
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
