merchandising

8 Min Read

Merchandising

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read

Merchandising

Sales Lift Calculator: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So..

2 Min Read

Merchandising

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

10 Min Read

Merchandising

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

2 Min Read

Merchandising

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

 

In the retail world, there are three main metrics brands focus on to  measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount..

6 Min Read

Merchandising

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf.  Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities..

3 Min Read

Merchandising

5 Steps to a Great First Month with a New Fulfillment Partner

Jake Rheude

Your business is growing faster than your warehouse can keep up, and you’ve pulled the trigger to get a shipping and fulfillment partner so you can keep customers satisfied. When things go right,..

3 Min Read

Merchandising

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

4 Min Read

Merchandising

Trade Promotions: Measuring Effectiveness to Increase ROI

Melissa Sonntag

Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring..

3 Min Read

Merchandising

Retail Promotion Analytics: 3 Ways to Get More Out of Your Data

Melissa Sonntag

So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..

Page 1
Repsly Logo All White

RETAIL AUDIT CHECKLIST

Get the 37 key metrics top brands are tracking at retail.

Download the Checklist
repsly-logo-w

RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

Download the eBook! 
Subscribe now to get the latest from Repsly Blog!