Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:
How to Measure Sales Per Point of Distribution (SPPD)
How to Use POS Data for Intelligent Retail Execution [Free Guide]
Supply Chain Management
Product Distribution Strategy: The Ultimate Guide [Infographic]
Agile Reporting: How to Save Time While Uncovering Trends From the Field
Sales Territory Management Plan: Creating a Strategy That Works [Infographic]
Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..
With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company? This comprehensive checklist is designed to help decision..
Insights and Studies
Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..
CPG Tools & Tech
When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs,..
For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..
With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an..
One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..
Cloud-based solutions are rapidly growing. As the benefits of cloud computing keep emerging, more brands are turning to retail execution software for a variety of processes.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
Get the 37 key metrics top brands are tracking at retail.
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers