3 Min Read

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands..

2 Min Read

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

2 Min Read

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Ben Weiner

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

3 Min Read

Merchandising

How to Merchandise at the Shelf: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

3 Min Read

Territory Management

How to Expand Your In-Store Footprint

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

2 Min Read

Territory Management

How Much are Out-of-Stocks Hurting Your Business?

Ben Weiner

In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..

3 Min Read

Insights and Studies

Retail Leaders Share Insights on the Future of the Industry

Ben Weiner

 

If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..

1 Min Read

Repsly News

Repsly Named to Inc. 5000 Fastest-Growing Private Companies

Ben Weiner

 

Inc. magazine recently revealed that Repsly earned a spot on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the second..

3 Min Read

Merchandising

Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

Melissa Sonntag

For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring..

6 Min Read

Trade Promotion

The Ultimate Guide to Trade Promotions

Melissa Sonntag

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:

  1. They are driven and planned (even if not wholly executed..
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