Featured

How to Engage All Five Senses with Visual Merchandising

Ray Ko (Guest Contributor)

For the past several years, there has been a drastic decline in physical, in-store retail shopping due to the rising popularity of e-commerce. As a result, traditional retailers are trying to find new ways to create a shopping experience that keeps customers coming in-person to stores.

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4 Min Read

CPG Team Management

How Kraft Heinz and Relentless Trade Achieve Success

Ben Weiner

If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry..

5 Min Read

Territory Management

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

Ben Weiner

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes..

8 Min Read

Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

3 Min Read

Technology

How STAR Brokerage Unlocked Their Retail Execution Potential

Ben Weiner

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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13 Min Read

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

7 Min Read

4 Ways to Elevate In-Store Promotions

Ben Weiner

In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..

2 Min Read

Territory Management

How to Increase Chain Penetration with Data

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

Download the eBook
4 Min Read

Repsly News

Repsly Celebrates 10 Years of Empowering CPG Teams

Ben Weiner

Repsly is proud to celebrate our 10th year in business providing retail execution to thousands of brands that record more than 5 million activities per month.

3 Min Read

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands..

2 Min Read

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

2 Min Read

Trade Promotion

Why Half of All Promotions Fail to Have an Impact on Sales

Ben Weiner

Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong..

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