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3 Min Read

Merchandising

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent..

2 Min Read

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge..

10 Min Read

Merchandising

The Minimalist Guide to Building Your Merchandising Checklist [Free Template]

Gabrielle Downey

Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..

3 Min Read

Field Sales

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..

2 Min Read

Trade Promotion

The Trade Promotion Optimization Metric Most Brands Forget

Peter Manning

Your product has hit shelves, but isn’t drawing the sales you expected. No worries, run a promotion. Maybe you start a “buy one get one free” campaign; you might instead opt for a massive,..

10 Min Read

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active..

3 Min Read

Field Sales

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

2 Min Read

CPG Tools & Tech

What Is POS Data? Definition and Free Guide

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

CPG Tools & Tech

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

14 Min Read

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

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