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Service Industry Tools & Tech

The Field Sales Leader Checklist: Is your Retail Execution Software Holding You Back?

Ben Weiner

The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18 months caused a lot of change in process for CPG brands and their field teams and left many desiring more insight and control of their SKUs on the shelf.

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2 Min Read

The IT Checklist: 17 Questions to See if Your Retail Tech Stack Measures up Today

Peter Billante

Has the last 18 months had your team feeling like your current method of overseeing your company’s retail execution is old and antiquated? If so, you are certainly not alone.

4 Min Read

Merchandising

How Field Teams Can Use Syndicated Sales Data to Find Opportunities for Growth

Frank Brogie

For many CPG brands, purchasing syndicated sales data from IRI or Nielsen is a critical part of understanding the journey their products make from distribution through to purchase. Sure, your..

5 Min Read

Merchandising

Merchandising Today: Addressing the Challenges Head-On

Ben Weiner

If you’re having difficulty rebuilding your merchandising team back up to pre-pandemic levels, just breathe. And know you’re not alone. Many merchandising teams across North America are facing a..

4 Min Read

Merchandising

3 Strategies to Retain Your Strong Merchandising Talent

Ben Weiner

How can you attract top talent to your field team and retain them?

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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24 Min Read

Trade Promotion

What Brands Can Learn from Pepperidge Farm & Frank’s RedHot Summer Cross-Promotion

Ben Weiner

What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for..

35 Min Read

Trade Promotion

The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

Ben Weiner

Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as..

2 Min Read

Trade Promotion

Is Your Brand Prepared for a Promotion-Heavy Summer? The Guide to Trade Promotion Success

Ben Weiner

With the summer in full swing, many retailers have relaxed protective measures which have increased foot traffic and in-store shopping. While the retail environment is always ready for discovery,..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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3 Min Read

Team Building

Nutrabolt Leans into Retail Technology Through COVID

Matthew DePaolis

While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands..

14 Min Read

Merchandising

50 Creative Display And Promotion Ideas to Outsell Your Competitors at Retail This Summer

Frank Brogie

For the most part in the United States life is beginning to feel a bit more normal as the Covid pandemic eases. It’ll also come as no surprise that consumers are excited to get back to their..

5 Min Read

Insights and Studies

Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..

4 Min Read

CPG Team Management

3 Field Team Dashboards Your CPG Business Needed Yesterday

Ben Weiner

What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells..

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