4 Min Read

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

3 Min Read

Trade Promotion

These “Worst” Practices are Causing You to Lose Money on Promotions

Melissa Sonntag

We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..

4 Min Read

Insights and Studies

How Top Brands are Managing Demand in the Era of COVID-19

Melissa Sonntag

In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..

3 Min Read

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Melissa Sonntag

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is..

1 Min Read

Trade Promotion

Why So Many Promotions Fail to Have an Impact on Sales [Infographic]

Melissa Sonntag

Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why..

1 Min Read

Supply Chain Management

4 Steps for Keeping Your Products in Stock During COVID-19 [Infographic]

Frank Brogie

The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for CPG products has increased..

4 Min Read

Trade Promotion

Why Your Competitors Are Outperforming You at the Shelf

Melissa Sonntag

Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..

2 Min Read

Trade Promotion

The Amount of Money You Could Be Losing Due to Poor Promotion Execution Will Shock You

Melissa Sonntag

Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to..

1 Min Read

Trade Promotion

How to Perfect Retail Campaigns in Real-Time with Your National Account Managers

Melissa Sonntag

A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment..

1 Min Read

Trade Promotion

How Brands Can (Finally) Use POS Data To Improve Retail Execution

Melissa Sonntag

In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..

Page 1
Repsly Logo All White

RETAIL AUDIT CHECKLIST

Get the 37 key metrics top brands are tracking at retail.

Download the Checklist
repsly-logo-w

RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

Download the eBook! 
Subscribe now to get the latest from Repsly Blog!