Insights and Studies, Trade Promotion

How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]

How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]

In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions.  Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because 68% of brands lacked the tech they need to optimize their promotions.

Many teams are still relying on out-dated processes like email communication or word-of-mouth, so getting visibility into execution at the store level could take an average of 12 weeks as teams struggled to compile incomplete data from multiple sources into useful reports. However, leading brands are now adopting a new model for improving execution in the field, called in-flight promotion optimization. By focusing on collaboration and data sharing between  national accounts teams, field sales teams, and retail marketing teams, these brands are shaving months off of their reporting time. 

One brand that’s leading the way with in-flight promotion optimization is Kraft Heinz. By prioritizing real-time data collection and reporting from the field, they’ve empowered their national accounts, field sales, and retail promotions teams to work together to ensure retail promotions are executed properly across the country. Check out the below video to hear about how they saw promotion execution success go up to nearly 90% (from around only 50%). To learn more about in-flight promotion optimization, check out the accompanying eBook.

 

 
 

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Melissa Sonntag

Melissa is a recent graduate of Northeastern University and a content marketing specialist at Repsly, Inc. She is committed to applying her skills in order to bring value to Repsly readers and customers. Outside of work, Melissa enjoys practicing yoga, making music, and anything dog-related.

Latest Posts

1 Min Read
Infographic: Optimizing In-Store Retail Strategies in 2024

Insights and Studies

Infographic: Optimizing In-Store Retail Strategies in 2024

Luciana Marzilli Lord

In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget..

3 Min Read
Enhancing Retail Execution: The Power of Streamlined Data

Merchandising

Enhancing Retail Execution: The Power of Streamlined Data

Luciana Marzilli Lord

In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and..

3 Min Read
Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Insights and Studies

Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Cait Will

Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..