packaging

4 Min Read

Packaging

6 Sales Trends to Focus on in 2020

Ronita Mohan

Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going  to see the effects of those changes in 2020.

We outline six of the biggest sales trends CPG..

2 Min Read

Merchandising

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..

9 Min Read

Merchandising

Top Food and Beverage Industry Trends 2020

Maddie Davis

The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..

7 Min Read

Merchandising

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

 

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

5 Min Read

Packaging

5 Things You Need to Know Before Taking Your Brand International

Robin Kachuck via BrandBear Strategy + Design

Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who..

5 Min Read

Packaging

3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]

Sarah Mooney

We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always..

5 Min Read

Merchandising

The 3 P's of Shelf Presence

Victoria Vessella

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can..

10 Min Read

Merchandising

There's Some Cool Psychology Behind Impulse Buys [Infographic]

Victoria Vessella

You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..

8 Min Read

Merchandising

The 4 Key Principles of Successful Retail Marketing

Elise Renner

What is retail marketing?

Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having..

6 Min Read

Packaging

The Essential Checklist for Food Product Labels [Checklist]

Marvin Magusara

Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..

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