Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
How to Measure Sales Per Point of Distribution (SPPD)
How to Use POS Data for Intelligent Retail Execution [Free Guide]
Supply Chain Management
Product Distribution Strategy: The Ultimate Guide [Infographic]
Agile Reporting: How to Save Time While Uncovering Trends From the Field
Sales Territory Management Plan: Creating a Strategy That Works [Infographic]
As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..
Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who..
We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always..
What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can..
You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..
Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having..
Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..
Get the 37 key metrics top brands are tracking at retail.
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers