cpg team management

4 min read

Insights and Studies

CPG Gurus Reveal Tips for Success

Melissa Sonntag

Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or negotiating for displays and promotions, then this is the information you need to improve your sales and performance! 

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3 Min Read

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Melissa Sonntag

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is..

1 Min Read

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Melissa Sonntag

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic,..

3 Min Read

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to..

4 Min Read

CPG Team Management

5 Things Field Teams Can Learn from Online Marketing

Jake Rheude

As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

CPG Team Management

Pro Tips for Making Field Sales Teams Successful

Matthew Brogie

This article orginally appeared on the OpenView blog. 

Research shows that a face-to-face request is 34 times more effective than one made via email. Field sales representatives understand the..

15 Min Read

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when..

2 Min Read

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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9 Min Read

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Melissa Sonntag

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

1 Min Read

Merchandising

Behind The Brand: Highlights From Expo East 2018

Frank Brogie

At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the..

5 Min Read

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

Melissa Sonntag

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..

6 Min Read

CPG Team Management

Three Field Sales Tactics to Abandon Immediately

Mary Hutto

Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The..

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