technology

3 Min Read

Territory Management

How to Expand Your In-Store Footprint

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

2 Min Read

Territory Management

How Much are Out-of-Stocks Hurting Your Business?

Ben Weiner

In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..

10 Min Read

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

4 Min Read

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Melissa Sonntag

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic,..

3 Min Read

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to..

6 Min Read

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor..

5 Min Read

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Sara Mack
7 Min Read

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

Sara Mack

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of..

11 Min Read

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Sara Mack
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