CPG Tools & Tech,

How to Use POS Data for Intelligent Retail Execution [Free Guide]

How to Use POS Data for Intelligent Retail Execution [Free Guide]

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent strategy for where and how to invest at retail.

But as CPGs build a deeper understanding of not just where and when they’re sold, but what field activities and in-store conditions are influencing those sales, they’re able to use POS data to inform their retail execution strategy as well.

From optimizing store position and display execution to improving partnerships with retail managers, CPG brands are using point-of-sale data to radically improve execution in the store to drive sales velocity.  

 

How to Use POS Data for Intelligent Retail Execution

In this eBook, we’ll outline how CPG brands can use their point-of-sale data alongside field activity data to supercharge their retail execution strategy. 

In this guide, you'll learn how to leverage your POS data to: 

  • More accurately track promotion execution
  • Respond to noncompliance faster for more effective promotions
  • Encourage retail partners to buy in to the success of your promotions
  • More effectively plan which stores your field team should visit to have the biggest impact on sales.
 

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Frank Brogie

Frank Brogie is the Product Marketing Manager at Repsly. When he’s not thinking about how to position and sell Repsly’s products, Frank loves to explore Boston by bike and hunt for vintage cars through a camera lens. On weekends you can count on Frank to organize a pickup basketball game or play disc golf. An avid podcast listener, Frank recommends Philosophize This, 99% Invisible, and Radiolab.

Latest Posts

1 Min Read
Infographic: Optimizing In-Store Retail Strategies in 2024

Insights and Studies

Infographic: Optimizing In-Store Retail Strategies in 2024

Luciana Marzilli Lord

In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget..

3 Min Read
Enhancing Retail Execution: The Power of Streamlined Data

Merchandising

Enhancing Retail Execution: The Power of Streamlined Data

Luciana Marzilli Lord

In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and..

3 Min Read
Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Insights and Studies

Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Cait Will

Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..