Schedule a Demo
Schedule a Demo

CPG Tools & Tech,

How to Use POS Data for Intelligent Retail Execution [Free Guide]

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent strategy for where and how to invest at retail.

But as CPGs build a deeper understanding of not just where and when they’re sold, but what field activities and in-store conditions are influencing those sales, they’re able to use POS data to inform their retail execution strategy as well.

From optimizing store position and display execution to improving partnerships with retail managers, CPG brands are using point-of-sale data to radically improve execution in the store to drive sales velocity.  

 

How to Use POS Data for Intelligent Retail Execution

In this eBook, we’ll outline how CPG brands can use their point-of-sale data alongside field activity data to supercharge their retail execution strategy. 

In this guide, you'll learn how to leverage your POS data to: 

  • More accurately track promotion execution
  • Respond to noncompliance faster for more effective promotions
  • Encourage retail partners to buy in to the success of your promotions
  • More effectively plan which stores your field team should visit to have the biggest impact on sales.
 

Download the exclusive eBook

81% of brands are frustrated with their ability to drive execution in the store. In this guide we show you how to find the execution opportunities that move the needle on sales.

Frank Brogie

Frank Brogie is the Product Marketing Manager at Repsly. When he’s not thinking about how to position and sell Repsly’s products, Frank loves to explore Boston by bike and hunt for vintage cars through a camera lens. On weekends you can count on Frank to organize a pickup basketball game or play disc golf. An avid podcast listener, Frank recommends Philosophize This, 99% Invisible, and Radiolab.

Latest Posts

4 Min Read

CPG Team Management

Drive to Growth '22 with Repsly: Outlook for Retail Execution Teams

Ben Weiner

At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In the Drive to Growth series, we break..

1 Min Read

Repsly News

Poised for Agility in 2022 - SPAR and Repsly Announce New Strategic Partnership in Retail Execution Services

Ben Weiner

BOSTON – January 25, 2022 Repsly and SPAR, Inc, the global leader in retail services and merchandising, jointly announce today their long-term strategic partnership, with Repsly as the..

3 Min Read

CPG Team Management

Successful Ways to Solve Supply Chain and Labor Issues with Retail Technology

Ben Weiner

2021 was full of numerous headwinds in the CPG landscape – from changing consumer demand, supply chain disruptions along almost every touchpoint, and a lack of workers willing to take on jobs –..