field marketing

CPG Team Management

3 Field Team Dashboards Your CPG Business Needed Yesterday

What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells..

Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many..

Team Building

Growing a Brand Ambassador Program at Scale

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

Field Marketing

5 Tips for Building an Effective Discounting Strategy

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside..

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

Merchandising

The Ultimate Guide to Merchandising in 2020

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2020

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge..

Field Marketing

These 6 Secrets on Your Label Are the Key to Better Retail Demos

What you see is what you get. At least to the human mind, that’s how it works.

Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..

Accountability

Executing Your 2018 Business Plan: Advice from the Owner of Gotham Brands

We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..