(This article originally appeared on G2: Source)
Brick-and-mortar retail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show that more than half of..
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No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside..
For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
Social media..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge..
What you see is what you get. At least to the human mind, that’s how it works.
Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..
We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip..
A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
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