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Insights and Studies
Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf
Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)
Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)
Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution
Sales Territory Management Plan: Creating a 5 Step Strategy [Video]
While it may be commonplace for CPG brands to leverage their retail execution platforms to drive sales performance in the field, Nutrabolt – one of the most globally well-recognized energy brands..
A successful day in the life of a field sales rep starts early and is constantly on the move. Being such a uniquely siloed role, field team leaders are constantly looking for new ways to excite..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
Educated field teams, CRM platforms, strategic placements and killer packaging are all important tools to your brand’s success. So are you.
Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..
People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated..
As you lead your field team, the single most important management skill is accountability. Unreliable employees cost companies between $450 billion and $550 billion every year in lost..
In the modern world, coaching is the single best way for a leader to improve a sales team's performance, and doing so is one of the best ways to gain a competitive advantage. However, today's..
It’s no surprise that employee productivity takes a nosedive come June. Warmer weather means that beach trips, baseball games and family barbecues are finally within reach; if only our jobs and..
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