The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for CPG products has increased dramatically over the past few weeks, many brands are struggling to manage the stress this has put on their supply chains. Check out the infographic below to learn how to keep your products on the shelf when demand is at an all-time high.
For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring..
Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:
Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..
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