Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that investment, CPG sales and marketing teams are putting data at the forefront of their retail execution efforts, unlocking the insight they need by prioritizing and maximizing high-opportunity initiatives.
With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company? This comprehensive checklist is designed to help decision..
In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..
The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for CPG products has increased..
Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..
Your business is growing faster than your warehouse can keep up, and you’ve pulled the trigger to get a shipping and fulfillment partner so you can keep customers satisfied. When things go right,..
Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..
Whether you’re a foreign company importing your products to the United States, or you’re an American company importing foreign goods as part of your business, you’ll need to account for the..
Whether you need a refresher on stock rotation or are learning about it for the first time, you’ve come to the right place. Stock rotation isn’t glamorous, but it’s important and can save a..
