Repsly Announces New Shelf Detection Solution, Powered by Image Recognition, to Help Consumer Goods Brands Overcome Labor Shortages in the Field
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The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale.
BOSTON — October 8, 2021: Repsly, Inc., a leading retail execution software for the consumer goods industry, today announced the release of a new Shelf Detection solution, powered by partner ParallelDots’ image recognition technology, to help field teams affected by recent labor shortages.
Retail execution field teams have seen considerable staffing challenges since the start of the COVID-19 pandemic, and have therefore struggled to give their retail customers the typical level of in-person sales and merchandising support. With Repsly’s Shelf Detection solution, CPG field teams will be able to execute shelf audit programs with a much smaller labor footprint, allowing them to gather shelf-level insights on product performance at significantly lower costs and on much tighter timelines.
Repsly’s Shelf Detection solution works by leveraging image recognition technology to analyze the photos a sales rep takes during store visits and detecting which SKUs are present on the shelf, then delivering insights such as a brand’s market share vs competitors or potential out of stocks. With Shelf Detection, field teams can spend less time counting facings during manual shelf audits and instead identify them with up to 98% accuracy just by taking a photo.
For consumer goods brands, Repsly’s Shelf Detection solution reduces the cost and labor required to execute shelf audit programs at scale, so they can continue to deliver best-in-class service to their retail customers despite the high turnover and hiring challenges that have come with the COVID-19 pandemic.
“Manual shelf audits used to take sales reps 15 minutes or more to count and report every SKU facing,” says Peter Billante, Repsly’s Chief Product Officer. “But using image recognition, it takes just a few seconds to snap the photo of the shelf to audit. With Repsly’s Shelf Detection solution, the same field force can audit significantly more stores in the same amount of time — and automatically get trends for KPIs like on-shelf availability and share of shelf versus competitors.“
ParallelDots, Inc. is a fast-growing artificial intelligence company building image recognition solutions for CPG manufacturers and retailers globally. Their flagship product ‘ShelfWatch’ helps the CPG companies and retailers optimize their in-store execution and maximize sales. ShelfWatch’s customers include some of the world’s top consumer goods companies like Unilever, Mondelez and BAT.
About Repsly: Repsly, Inc. is a retail execution software that empowers CPG teams to make data-driven insights and achieve peak performance in the field. Repsly helps global brands like Kraft Heinz, Adidas, L’Oreal, Spindrift, Beyond Meat, Mattel and AB InBev control compliance at the brand level, improve coverage at the territory level, and execute at the store level. Repsly is the only retail execution solution to connect store-level activities with their impact on sales. Headquartered in Boston, MA with offices globally, Repsly works with over 800 brands in 80 countries around the world.
For more information, please visit the company’s website, www.repsly.com.
Media inquiries to:
Cait Will, VP of Marketing
Stephanie Pojatina, Marketing Data Analyst & PR
Ben is Repsly's content marketing manager, focusing on digital storytelling through blogs, video and podcast production, and social media. He recently served as Bullhorn’s senior content marketing specialist and is also the founder of InVision Media, a video production company that helped small businesses promote their message. Before joining the workforce, Ben was the captain, president, and social media manager of the men's ice hockey team at the University of Maryland. In his spare time, he enjoys rollerblading with his dog Chewbacca, watching the Boston Bruins, listening to classic rock, and playing competitive games of Settlers of Catan. Follow Ben on Twitter: @bennybyline.