cpg kpis reporting

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CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition.

Most CPG brands also use their sales teams as their eyes and ears in their accounts, gathering data about..

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3 Min Read

CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

Ben Weiner

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

7 Min Read

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

8 Min Read

Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

13 Min Read

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands..

3 Min Read

Merchandising

Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

Melissa Sonntag

For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring..

10 Min Read

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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4 Min Read

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

4 Min Read

Supply Chain Management

Inventory Replenishment: Definition, Explanation, & Best Practices

Melissa Sonntag

Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..

2 Min Read

Supply Chain Management

Why Perpetual Inventory Tracking is Vital to Growing Businesses

Melissa Sonntag

The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..

5 Min Read

Merchandising

Best Practices for The 3 Different Types of Store Visits

Melissa Sonntag

In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..

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