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cpg kpis reporting

3 Min Read

Field Sales

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..

3 Min Read

Field Sales

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

2 Min Read

CPG Tools & Tech

What Is POS Data? Definition and Free Guide

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

6 Min Read

Field Sales

How to Use Advanced CPG Analytics to Win in the Store

Melissa Sonntag

Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

7 Min Read

CPG Tools & Tech

How to Use Syndicated CPG Data to Maximize Velocity at Retail

Frank Brogie

In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in..

5 Min Read

Merchandising

Data-Driven Retail Best Practices: Going Beyond Demos and Displays

Melissa Sonntag

As a competitive CPG company, you already know the retail “best practices” of fighting for facings, creating eye catching displays, and getting shoppers to demo your products. But despite all of..

5 Min Read

Field Sales

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

6 Min Read

CPG KPIs & Reporting

3 Ways to Achieve Data-Driven Sales Team Management Today

Dan MacDonald

As a sales manager, you’re constantly looking for ways to improve the performance of your team. There are many schools of thought as to what the best strategies are to boost your numbers. Should..

7 Min Read

CPG KPIs & Reporting

3 Types of Data to Ace Your Next Retail Marketing Campaign

Dan MacDonald

If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are..

6 Min Read

CPG KPIs & Reporting

3 Simple Steps to Get Smarter Store-Level Data About Your Brand

Dan MacDonald

To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to..

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