cpg kpis reporting

9 Min Read

Merchandising

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read

Merchandising

Sales Lift Calculator: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So..

2 Min Read

Merchandising

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

10 Min Read

Merchandising

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

5 Min Read

CPG KPIs & Reporting

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

Frank Brogie

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market..

2 Min Read

Merchandising

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

 

In the retail world, there are three main metrics brands focus on to  measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount..

6 Min Read

Merchandising

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf.  Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities..

3 Min Read

Merchandising

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

4 Min Read

CPG Tools & Tech

9 Things You Need to Know About Repsly’s New Analytics Platform

Frank Brogie

This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.

In this post,..

3 Min Read

CPG KPIs & Reporting

How to Leverage CPG Data Insights to Grow Your Brand

Melissa Sonntag

In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..

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