insights and studies

9 Min Read

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

11 Min Read

Merchandising

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide,..

3 Min Read

Insights and Studies

Behind the Brand: 3 Questions With Rise Brewing Company

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO..

8 Min Read

Insights and Studies

3 Beverage Brands Share 3 Keys to Breaking Out

Dan MacDonald

Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s..

8 Min Read

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

Gabrielle Downey

 

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

7 Min Read

Insights and Studies

11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

Gabrielle Downey

For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...

8 Min Read

Insights and Studies

Drink Up These 2018 Beverage Industry Trends

Gabrielle Downey

This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..

14 Min Read

Insights and Studies

Sample These 2018 Food and Beverage Industry Trends 

Gabrielle Downey

 Since 2017, we’ve seen stores embrace digital shopping, step up their stance on sustainability, and promote a healthier perspective overall. In 2018, it is food and bev’s chance to take those..

12 Min Read

Insights and Studies

4 Tips to Transform Into a Lifestyle Brand in 2018

Sara Mack

 The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about..

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