Insights and Studies
Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..
How to Measure Sales Per Point of Distribution (SPPD)
How to Use POS Data for Intelligent Retail Execution [Free Guide]
Supply Chain Management
Product Distribution Strategy: The Ultimate Guide [Infographic]
Agile Reporting: How to Save Time While Uncovering Trends From the Field
Sales Territory Management Plan: Creating a Strategy That Works [Infographic]
CPG Tools & Tech
When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs,..
For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why?..
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic,..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to..
When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..
Get the 37 key metrics top brands are tracking at retail.
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers