Insights and Studies, Trade Promotion

In-Flight Promotion Optimization: Growing National Accounts in 2020

Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization Institute, 67% of respondents feel that the process of executing and reviewing promotions is burdensome.

That’s because when you launch a promotion, it’s impossible to see into hundreds of stores at once to check on your primary KPIs — pricing accuracy, competitor activity, and whether promotional material or displays have been properly set up. You can’t be the one to gather this information yourself; that’s one of the reasons you have a field team. But waiting for reports from the field can take days, or even weeks when relying on old-school reporting methods such as email and phone calls.

However, leading brands are now adopting a new model for improving execution in the field, called in-flight promotion optimization. By focusing on collaboration and data sharing between  national accounts teams, field sales teams, and retail marketing teams, these brands are shaving months off of their reporting time. Able to spot execution gaps across hundreds of stores within just a few hours or days, national account managers can maximize compliance during the first few days of a promotion so promotions can have an immediate impact on sales in their accounts.  

In Repsly's latest eBook, we go through the three steps to adopting an in-flight promotion optimization model, and highlight the success story of the Kraft Heinz team when they began prioritizing real-time data collection and reporting from the field. You'll learn how to: 

  • Visualize Promotion Execution in Real Time
  • Share Promotion Performance Data With Retail Partners
  • Close The Loop and Measure Sales Lift

Download the eBook below!

 

 

Melissa Sonntag

Melissa is a recent graduate of Northeastern University and a content marketing specialist at Repsly, Inc. She is committed to applying her skills in order to bring value to Repsly readers and customers. Outside of work, Melissa enjoys practicing yoga, making music, and anything dog-related.

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