After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of success and are ready to company to the next level with a round of series A funding (woo-hoo!).
There is probably no time of year that matters more for consumer goods companies than the winter holiday season. The weeks surrounding December 25 bring out consumers in droves, traffic that affects..
In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles.
There are many tricks of the trade merchandisers use to attract customers to their displays..
Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as..
The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means increased..
Your company produces a delicious, refreshing product that you know consumers can’t wait to drink -- and buy. Even after you’ve perfected the product itself, its packaging, and decided how to market..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract consumers..
If your consumer packaged goods business has had local success, chances are you’re gearing up to expand into the national market. As you evaluate your distribution channels before the big jump, keep..
Millennials, or those aged 18-35, are now the largest consumer group in the world and are estimated to have the greatest spending power of any generation to date as of 2017. Needless to say, catering..
