In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget information are planning to either maintain or increase their investments in retail execution technology this year. This marked improvement signifies a newfound confidence in their strategies, reflecting a substantial leap from the uncertainties..
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What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in..
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The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for many CPG brands has increased..
If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..
Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..
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Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..
As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of ..
The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you..
When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..
