field sales

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How to Expand Your In-Store Footprint: A Data-Driven Approach

Territory Management

How to Expand Your In-Store Footprint: A Data-Driven Approach

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that investment, CPG sales and marketing teams are putting data at the forefront of their retail execution efforts, unlocking the insight they need to expand their in-store footprint by prioritizing and maximizing high-opportunity initiatives.

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4 Min Read
Beer Sales And Merchandising Tips From an Industry Expert

Field Sales

Beer Sales And Merchandising Tips From an Industry Expert

Melissa Sonntag

Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..

5 Min Read
How Walmart Vendors Can Find Sales Opportunities Faster in Repsly

Merchandising

How Walmart Vendors Can Find Sales Opportunities Faster in Repsly

Frank Brogie

With nearly 5,000 Walmart stores in the U.S, offering in-store support for your brand can be expensive. But sending sales reps to do routine audits and merchandising can give your brand an important..

5 Min Read
How Kroger Vendors Can Find Sales Opportunities Faster in Repsly

Merchandising

How Kroger Vendors Can Find Sales Opportunities Faster in Repsly

Frank Brogie

One of the biggest challenges of selling to Kroger is also the biggest opportunity: there are nearly 3,000 Kroger store locations in the U.S, and many of them are among the busiest stores in the..

5 Min Read
6 Sales Trends to Focus on in 2020

Packaging

6 Sales Trends to Focus on in 2020

Ronita Mohan

Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going  to see the effects of those changes in 2020.

We outline six of the biggest sales trends CPG..

4 Min Read
5 Things Field Teams Can Learn from Online Marketing

CPG Team Management

5 Things Field Teams Can Learn from Online Marketing

Jake Rheude

As much of marketing moves online, businesses consistently ask themselves how they can translate their once-offline marketing techniques to an online world. While field sales agents are asked to hunt..

4 Min Read
Pro Tips for Making Field Sales Teams Successful

CPG Team Management

Pro Tips for Making Field Sales Teams Successful

Matthew Brogie

This article orginally appeared on the OpenView blog. 

Research shows that a face-to-face request is34 times more effectivethan one made via email. Field sales representatives understand the value..

5 Min Read
6 Best Practices to Help You Ace Sales Territory Management

Territory Management

6 Best Practices to Help You Ace Sales Territory Management

Peter Thomson

You wouldn’t rush into battle without a plan of attack. 

The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..

3 Min Read
How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Territory Management

How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..

3 Min Read
Sales Lift Calculation: Measuring Effective In-Store Promotions

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read
How to Measure Total Distribution Points and Why it Matters

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

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