In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of the product being sold; distribution focuses on where the product is being sold; velocity focuses on how quickly the product is being sold where it is available.
CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..
A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..
No matter if your company has a three-person sales team or you’re 3,000 strong, all leaders need to use different strategies to manage a successful sales team. However, leaders of field sales teams..
“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”
Hearing the word “no” is never easy (especially in sales), but it’s even worse when..
Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..
Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..
