While some salespeople may thrive on the challenge of turning a cold lead into a warm one, many would probably admit that this isn't their favorite part of the job. Cold calling, as many of you know, can be daunting and dispiriting. Luckily, there are several great ways to turn those cold leads into warm ones, thereby increasing the chances of a successful sale.
There is something about that feeling of walking into a well lit room surrounded by shiny brand new things. We are talking about a retail store. We both know it well. Today, we refer to stores as..
The web is filled with free information and articles. Although, there are some that prominently break through the clutter. Whether they are educating or expressing ideas, there is a reason that a..
For many of us, "tablets for business use" probably means loading a movie on the Nexus or iPad for a time-killer in the airport lounge. However, many companies and businesses are finding that tablets..
Like most people, I have a dedicated email address for all of my online "business": internet shopping, mailing lists, newsletters, and site registrations. I receive a shocking amount of messages..
As an avid action sports athlete and passionate marketer, I am constantly looking for the parallels between the two. After all, if I could just combine them, this blog post would be written from..
This is a guest post by technology copywriter, Ann Buechner.
Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..
In this day and age, we are all about speed. We want our food quick; we want products that make our lives faster and easier, and we want our businesses to move quickly. Because, when everyone else is..
In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..
