Why retail is still relevant?
News of brick-and-mortar retail's death may be greatly exaggerated, according to some. While it's true that online shopping has become almost absurdly convenient and that freestanding stores have had to switch up their strategies to compete, people still find in-store shopping a satisfying experience. Why? IT Business quotes Tadd Wilson, worldwide strategy and business development expert for IBM: "People may be using up-to-the-minute technology, but our brains are basically wired the same way they were 10s of thousands of years ago...Browsing through a store, touching merchandise and finally making a purchase still fulfills a need in consumers."
Similarly, Julian Farbstein at The Retail Experience notes, "Smart retailers are leveraging their natural resources by engaging store associates, surprising and delighting customers through 'real' experiences and learning which tactics resonate on a store-level." Farbstein offers the following suggestions to make customer retail experiences relevant:
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How do you stay relevant in a digital world? Do you have a great Salespod[Now Repsly] story to share? Please leave a comment.
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