While there's a lot that can be said for training an in-house sales force, a team of independent sales representatives may also be a good fit for your company. Why?
Perhaps you're looking to reduce costs. Since independent sales reps work on commission, the incentive to sell your product - and a lot of it - is high. Additionally, your company only pays the reps on sales made, without the added worry about the overhead of base salaries and benefits.
Another benefit of hiring independent sales reps is added reach, both in geography and in influence. Remember, you're contracting a sales professional - most likely someone who has expertise and insight to sales markets, as well as excellent existing network connections. Your sales rep will know which calls to make and when to make them. And, because many sales reps have sold across several industries, they offer the added benefit of on-the-spot flexibility and a broad knowledge base.
Better still, many independent sales reps offer experience in another service area, such as installation or maintenance. This could be a huge boon for your company, saving you even more in overhead costs, not to mention time and stress. A multi-talented sales representative also means a better customer service experience for your clients--the less people they have to deal with over the life of the transaction, the less likely it is for there to be communication breakdowns and problems.
Sold yet? Just remember that an excellent sales force is only part of the equation. Clients and sales still need to tracked, customer data and feedback aggregated, and routine updates held. (That's what we do though, so no need to stress). Let Repsly help take the guesswork out of managing your sales team. We will keep lines of communication between the home office and sales reps wide open, sales tracked and up to date, and surveys and productivity reports built, so that you can keep focused on the vision at large.
(Information gratefully adapted from The Asher Strategies blog)
Mat Brogie is part of the founding team, and CEO of Repsly, the world's leading solution for high performance retail execution teams. Mat has spent the past 15 years of his career focused on bringing technology enabled business solutions to the consumer goods industry, having implemented solutions for tens of thousands of field reps at companies such as Coca-Cola, Procter & Gamble, Pepperidge Farm and hundreds of others.