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The Parallels of Sports and Business

Team Building

The Parallels of Sports and Business

Jenna Hannon

As an avid action sports athlete and passionate marketer, I am constantly looking for the parallels between the two. After all, if I could just combine them, this blog post would be written from Cabarete, Dominican Republic, where I kitesurf all day and swear by theFour Hour Work Week. But, as I sit here in an office dreaming and perfecting my marketing craft, I can't help but compare the two activities.

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2 Min Read
Sales vs. Marketing: What's the difference?

Field Marketing

Sales vs. Marketing: What's the difference?

Ann Buechner

This is a guest post by technology copywriter, Ann Buechner.

Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..

2 Min Read
The Difference Between Lean & Agile

Team Building

The Difference Between Lean & Agile

Jenna Hannon

In this day and age, we are all about speed. We want our food quick; we want products that make our lives faster and easier, and we want our businesses to move quickly. Because, when everyone else is..

2 Min Read
5 Words for Closing a Sale

Team Building

5 Words for Closing a Sale

Jenna Hannon

Adapted from Jeff Haden's excellent piece over at Inc.

2 Min Read
Personality Traits and Qualities of a Good Salesperson

Team Building

Personality Traits and Qualities of a Good Salesperson

Jenna Hannon

In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..

3 Min Read
Bottom Up Sales

Team Building

Bottom Up Sales

Matthew Brogie

Sales is a Bottom Up Operation, Not Top Down

4 Min Read
How a Hardlines and Power Tools Company Earned Vendor of the Year at a Major Retailer with Best-in-Class Retail Execution

How a Hardlines and Power Tools Company Earned Vendor of the Year at a Major Retailer with Best-in-Class Retail Execution

Ben Weiner

About the company

Since launching in the early ‘90s, this leading hardlines company has established itself as a global provider of power tools and outdoor power equipment, sold by more than 30,000..

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