While some salespeople may thrive on the challenge of turning a cold lead into a warm one, many would probably admit that this isn't their favorite part of the job. Cold calling, as many of you know, can be daunting and dispiriting. Luckily, there are several great ways to turn those cold leads into warm ones, thereby increasing the chances of a successful sale.
First, learn how to utilize social media to your advantage. True, most savvy businesses have Twitter and Facebook accounts up and running, but are they using them to their utmost advantage? Smart Business Marketing offers the following tips for getting the most out of social media:
Second, Keith Seebeck over at Forbes suggests considering everyone at your organization as sales ambassadors--"an authorized messenger or representative of your organization"--to increase warm lead generation. Sales ambassadors should be equipped with the proper tools, specifically:
Seebeck also points out that companies should institute a rewards program for sales ambassadors, which offers them incentives for generating leads.
Tell us about your warm lead generation strategies in the comments below!
As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.
In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget..
In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and..
Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..
