While some salespeople may thrive on the challenge of turning a cold lead into a warm one, many would probably admit that this isn't their favorite part of the job. Cold calling, as many of you know, can be daunting and dispiriting. Luckily, there are several great ways to turn those cold leads into warm ones, thereby increasing the chances of a successful sale.
First, learn how to utilize social media to your advantage. True, most savvy businesses have Twitter and Facebook accounts up and running, but are they using them to their utmost advantage? Smart Business Marketing offers the following tips for getting the most out of social media:
Second, Keith Seebeck over at Forbes suggests considering everyone at your organization as sales ambassadors--"an authorized messenger or representative of your organization"--to increase warm lead generation. Sales ambassadors should be equipped with the proper tools, specifically:
Seebeck also points out that companies should institute a rewards program for sales ambassadors, which offers them incentives for generating leads.
Tell us about your warm lead generation strategies in the comments below!
Ready to stand out on the shelves in 2025? Learn how industry leaders are gearing up to dominate the retail space. Don’t get left behind—download your copy of the report now!
As a leader in the sporting goods industry, you know how much depends on what’s happening at the store level. From empty shelves to off-brand displays, small issues can lead to missed revenue and..
BOSTON, July 15th, 2025 – Repsly, Inc., a leader in retail technology, is transforming field merchandising and retail execution through its advanced AI and image recognition solutions. By automating..
.png?width=480&height=252&name=Blog%20(2).png)
Retail execution—the way products are placed, presented, and promoted in-store—can make or break a CPG brand’s success. When done effectively it can help drive sales, enhance your brand’s image, and..
