No Paper, No Problem: How to Conduct a Better Merchandising Audit
It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and spending thirty minutes too long tracking orders in the retailer’s freezer. With a sigh, they scrawl something onto the audit form, get it signed, and leave to perform their next audit.
