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Pricing Your Beverage Right for Retail Execution

Pricing Your Beverage Right for Retail Execution

Nancy Chen

Price is important; there’s no doubt about it. For an emerging beverage brand, a mistake in pricing can cause a loss in sales. Price is one of the key indicators of a product’s value to a first-time customer and can dissuade potential customers from purchasing if it does not align with their expectations. When creating your retail execution strategy, you should to consider a pricing strategy first in order to effectively build your..

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5 Min Read
Cost Analysis: Paper vs Mobile Forms

Technology

Cost Analysis: Paper vs Mobile Forms

Erin P. Friar

If you’re looking into a new technology for your small business, you know every choice revolves around cost. Making the switch from paper to mobile forms may seem daunting, but looking at the dollars..

3 Min Read
4 Keys to Team Building for Field Reps

Team Building

4 Keys to Team Building for Field Reps

Nancy Chen

All managers look for ways to improve team building; a quick Google search delivers endless solutions. For field rep managers, however, building a cohesive team is harder. Achieving a tight-knit team..

2 Min Read
Luxury Product Marketing: How to Determine Pricing Strategy

Luxury Product Marketing: How to Determine Pricing Strategy

Cam Garrant

For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly endless number of variables at play that can influence consumer reactions and..

2 Min Read
Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Packaging

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Nancy Chen

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover inventory. This issue often..

2 Min Read
Time Management Study: How a Field Rep Spends Their Day

Insights and Studies

Time Management Study: How a Field Rep Spends Their Day

Matthew Brogie

Time is a precious commodity for field reps and managers. Between juggling tasks and expectations of multiple parties, field reps and managers are constantly looking for ways to manage their time..

2 Min Read
3 Things Your Employees in the Field are Tired of Doing.

Technology

3 Things Your Employees in the Field are Tired of Doing.

Cam Garrant

Managing employees in the field can be a tiring task. Juggling the management and monitoring of an entire team of representatives is enough to wear anyone out.

In many cases, these managers are not..

2 Min Read
5 Questions To Ask Yourself When Considering a Tech Upgrade

CPG Tools & Tech

5 Questions To Ask Yourself When Considering a Tech Upgrade

Cam Garrant

Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..

2 Min Read
3 Reports That Every Manager Should Be Asking Their Employees For

CPG KPIs & Reporting

3 Reports That Every Manager Should Be Asking Their Employees For

Cam Garrant

For small businesses and entrepreneurs, it can be hard to appease the larger retail chains who require detailed reports and constant inventory management from their suppliers. CPG companies fighting..

2 Min Read
New Software for Employees? The 4 Steps for a Smooth Transition

Technology

New Software for Employees? The 4 Steps for a Smooth Transition

Cam Garrant

After careful consideration and a potentially large investment, you have finally decided to adopt some new software that will allow you to remain competitive in your industry.

So what’s the problem?

2 Min Read
Employee Accountability: Not Picture Perfect

Accountability

Employee Accountability: Not Picture Perfect

Cam Garrant

For managers wanting to monitor employees in the field, it may seem that a quick photo documenting a client visit or displaying the day’s work is enough proof. Smartphones and tablets are now..

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