Luxury Goods for the Non-Luxurious
When luxury brands fail to provide more than just luxury, they confine their customers to the wealthiest 1%. This strategy focusing solely on exclusivity and inordinately high prices is becoming less viable as the consumer demand continues to evolve. In 2008, when the United States was struck by a huge recession, many consumers were awoken from their brand-obsessive daze and forced to pay attention to the true value of their purchase. ..
