B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn you a few dollars. However, the profit difference isn’t the only disparity. B2B marketing differs from B2C marketing because it is logic-based rather than emotion-based. Other businesses want to know how your product will help their business
Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..
For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..
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For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a..
There are so many factors involved with determining a company’s success. Are they being innovative enough? Is their team of employees given praise for their accomplishments and held accountable for..
In third party merchandising, client satisfaction is key. Since clients can choose from numerous, competing companies, third party merchandisers are under added pressure to perform well. To stand out..
It’s a mantra that business leaders have heard 1,000 times before: “Companies must innovate or fail.” The incredible rate at which technology has grown within the last 20 years has shaken the status..
One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..
For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce..
When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..
