Technology

Software ROI:The Proof is in the Numbers.

For managers and small business owners, innovation and change in an established system are often approached with great trepidation. A fear of changing something that already works has led to many..

Field Marketing

Free Samples: How Food Demos Increase Sales

In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a table..

Insights and Studies

Cost Analysis: The Price of Poor Communication

Nearly every business owner knows that decades of research rank effective communication as a crucial skill for a successful business. Yet poor communication habits are still present in many..

Technology

3 Tips for Calculating the Right Software Choice

For small and medium sized businesses (SMBs) with field reps, there has never been a better time to utilize software tools to maximize profits and productivity. A growing number of software companies..

CPG Team Management

3 Reasons To Evaluate the Performance of Your Field Reps

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..

How to Build Customer Loyalty with In Store Promotions

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in..

How to Be an Outstanding Sales Promoter

As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..

Insights and Studies

How Much Can You Save?: A BYOD Cost Analysis

BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..

Accountability

Field Workforce Management: The Key to Employee Accountability

Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered,..