What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that demonstrate the direct ROI of their trade promotions, industry professionals are beginning to understand that trade promotion management KPIs need to go further than simply counting units sold or analyzing an increase in sales.
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According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there is..
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Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also..
In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..
The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..
You wouldn’t rush into battle without a plan of attack.
The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..
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Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..
(This article originally appeared on G2: Source)
Brick-and-mortarretail isn't going anywhere.
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As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..
The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..
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