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Best Practices for The 3 Different Types of Store Visits

CPG KPIs & Reporting

Best Practices for The 3 Different Types of Store Visits

Melissa Sonntag

In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct merchandising is far different from a visit made to negotiate with a retailer. 

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5 Min Read
6 Best Practices to Help You Ace Sales Territory Management

Territory Management

6 Best Practices to Help You Ace Sales Territory Management

Peter Thomson

You wouldn’t rush into battle without a plan of attack. 

The same holds true for developing your territory management strategy. You need to predict the moves of your opponents and fortify your..

3 Min Read
How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Territory Management

How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen..

7 Min Read
What Is Retail Merchandising? (+3 Tips from Winning Brands)

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

3 Min Read
Pro Tips For Using KPIs to Drive Performance

Packaging

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..

9 Min Read
3 Types of Retail Reports Your Reps Should Be Building Each Visit

CPG KPIs & Reporting

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read
Sales Lift Calculation: Measuring Effective In-Store Promotions

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read
How to Measure Total Distribution Points and Why it Matters

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

2 Min Read
How to Measure Sales Per Point of Distribution (SPPD)

CPG KPIs & Reporting

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..

7 Min Read
Retail Execution: The Ultimate Guide

CPG KPIs & Reporting

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..

4 Min Read
3 Critical Processes for Outstanding Retail Execution

CPG KPIs & Reporting

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

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