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How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Territory Management

How to Conduct Smarter Store Visits That Drive Sales [Best Practice Guide]

Melissa Sonntag

Store visits are an extremely important part of any team’s retail execution strategy. They provide an opportunity to collect important data insights about performance on the shelf, strengthen relationships with key retailers, and interact with potential buyers directly at the point of purchase.

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7 Min Read
What Is Retail Merchandising? (+3 Tips from Winning Brands)

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

3 Min Read
Pro Tips For Using KPIs to Drive Performance

Packaging

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on..

10 Min Read
Top Food and Beverage Industry Trends 2020

Packaging

Top Food and Beverage Industry Trends 2020

Maddie Davis

The food and beverage industry is rapidly evolving to stay in line with modern customer demands. As the year unfolds we’re seeing brands lead the way in innovation for improved products, product..

9 Min Read
3 Types of Retail Reports Your Reps Should Be Building Each Visit

CPG KPIs & Reporting

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read
Sales Lift Calculation: Measuring Effective In-Store Promotions

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read
How to Measure Total Distribution Points and Why it Matters

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

3 Min Read
5 Tips for Building an Effective Discounting Strategy

Field Marketing

5 Tips for Building an Effective Discounting Strategy

INTURN

No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..

10 Min Read
5 Key Considerations for a Data-Driven Retail Strategy

CPG KPIs & Reporting

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

2 Min Read
How to Measure Sales Per Point of Distribution (SPPD)

CPG KPIs & Reporting

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..

7 Min Read
Retail Execution: The Ultimate Guide

CPG KPIs & Reporting

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..

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