How Brands Can (Finally) Use POS Data To Improve Retail Execution
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of sale data (from retailers or syndicated sources) has provided teams with a snapshot of when and where their products are scanned for purchase. Armed with this data, brands have a heightened ability to identify retail trends, competitive..
