Trade Promotion

How Brands Can (Finally) Use POS Data To Improve Retail Execution

In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..

Repsly News

Happy International Women's Day!

Today on International Women's Day and every day, we want to show some appreciation to some of the incredible women-powered businesses we are lucky enough to call our customers! 

Insights and Studies

In-Flight Promotion Optimization: Growing National Accounts in 2020

Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..

Repsly News

Repsly Recognized as Top Solution Provider by Retail CIO Outlook

Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at the..

Packaging

6 Sales Trends to Focus on in 2020

Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going  to see the effects of those changes in 2020.

We outline six of the biggest sales trends CPG..

CPG Tools & Tech

3 Ways A.I. Can Enhance the CPG Retail Experience

Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling. 

According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..

CPG Tools & Tech

Digital Trends Driving CPG Companies in 2020

Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..