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In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because 68% of brands lacked the tech they need to optimize their promotions.
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Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
Kicking the New Year off right, Retail CIO Outlook recently recognized Repsly as one of the "Top 10 CRM Solution Providers of 2019"! Described as "the annual listing of 10 companies that are at the..
Sales trends in the CPG industry have been slowly evolving over the past five years, and we are going to see the effects of those changes in 2020.
We outline six of the biggest sales trends CPG..
Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..
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Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..
We’re excited to announce the latest release from Repsly: an all-new order entry software for field teams. Now you can use Repsly to launch products and promotions to your retail accounts in..
What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that demonstrate..
CPG companies spend huge amounts of time and money on trade promotions, yet over 40% of companies aren’t satisfied with their ability to manage them. With so much on the line, more and more brands..
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According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there is..
