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If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much are marketing representatives paid? Are there any education prerequisites for getting into field marketing? Below we’ll address these concerns and others to help give you a better idea of what the position entails.
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Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..
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After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..
There is probably no time of year that matters more for consumer goods companies than the winter holiday season. The weeks surrounding December 25 bring out consumers in droves, traffic that affects..
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In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles.
There are many tricks of the trade merchandisers use to attract customers to their displays..
The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means increased..
Your company produces a delicious, refreshing product that you know consumers can’t wait to drink -- and buy. Even after you’ve perfected the product itself, its packaging, and decided how to market..
The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract consumers..
If your consumer packaged goods business has had local success, chances are you’re gearing up to expand into the national market. As you evaluate your distribution channels before the big jump, keep..
It’s not uncommon for employees to be wary of any system that allows supervisors to monitor their whereabouts throughout the day. This resistance is generally less prevalent in the younger millennial..
