Getting your products on the shelf is one thing, but getting them off the shelf again is another one of those things that keeps sales managers up at night. When your products stand still on the shelf, they’re not turning into revenue for your retail partners or, perhaps more importantly, allowing you to place additional orders at that store.
Anyone in the natural products space knows about the Natural Products Expo produced by the New Hope Network. The "little brother" of the West Coast version, Expo East, just wrapped up in Baltimore..
It’s no secret that competition in the food and beverage space is fierce. With over 21,000 food manufacturers in U.S. alone, it seems as if new brands are popping up next to yours on the shelf every..
It’s no secret that the food and beverage industry is crowded. Between corporate giants and emerging newcomers, there’s no shortage of competition. If you’re worried about losing sales to your..
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Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..
It’s hard to believe that 2017 is already half-over. While the first six months of the year are filled with seasonal upticks in the retail world, nothing quite compares to the end-of-year holiday..
Whether you’re a foreign company importing your products to the United States, or you’re an American company importing foreign goods as part of your business, you’ll need to account for the..
Even if you have the best product on the market, your brand cannot experience success if you’re being overshadowed by the competition. A solid in-store retail execution strategy is your secret weapon..
If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making sure..
No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..
If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..
