6 Min Read

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan..

Victoria Vessella

Victoria Vessella
Victoria is a Marketing Associate at Repsly, where she leads the company's P.R. and social media efforts. You can also catch her prepping for slew of exciting industry events. A New England native, Victoria has spent time living in Italy and traveling throughout Europe before settling back in Boston. When she's not planning her next trip, V is probably tasting wine or brushing up on her Italian.
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Recent Posts

11 Min Read

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

19 Min Read

CPG Industry News

18 For '18: F&B Executives on Their Favorite Products of The Year

Victoria Vessella

What does it take to get noticed in the consumer goods industry? With new brands popping up on what seems like a daily basis, standing out from the crowd is harder than ever before.

That being..

13 Min Read

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

5 Min Read

Merchandising

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Victoria Vessella

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

4 Min Read

Repsly News

Repsly Announces Its 1000th Customer: Vita Coco!

Victoria Vessella

We’ve hit a milestone at Repsly. As of January 2018, we’ve signed on our 1000th client, who’s none other than beverage industry legend Vita Coco! We’ve come a long way since our humble beginnings..

12 Min Read

Merchandising

Retail Audits: The Ultimate Guide

Victoria Vessella

For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to..

9 Min Read

Merchandising

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

5 Min Read

Merchandising

The 3 P's of Shelf Presence

Victoria Vessella

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can..

2 Min Read

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

Victoria Vessella

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

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