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Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with Sven Stalley of Critical Mass Group, a food and beverage advisory firm that offers a holistic approach to maximizing a brand’s chance of success in today’s cutthroat marketplace.

Sven’s area of expertise lies in sales and business development...

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20 Min Read

CPG Industry News

18 For '18: F&B Executives on Their Favorite Products of The Year

Victoria Vessella

What does it take to get noticed in the consumer goods industry? With new brands popping up on what seems like a daily basis, standing out from the crowd is harder than ever before.

That being said,..

17 Min Read

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

5 Min Read

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Victoria Vessella

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

5 Min Read

Repsly News

Repsly Announces Its 1000th Customer: Vita Coco!

Victoria Vessella

We’ve hit a milestone at Repsly. As of January 2018, we’ve signed on our 1000th client, who’s none other than beverage industry legend Vita Coco! We’ve come a long way since our humble beginnings ten..

13 Min Read

CPG KPIs & Reporting

Retail Audits: The Ultimate Guide

Victoria Vessella

For suppliers to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy. Utilizing retail audits is the best way for a merchandiser to..

9 Min Read

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

6 Min Read

Packaging

The 3 P's of Shelf Presence

Victoria Vessella

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..

2 Min Read

CPG Team Management

What's MAAR and How Will It Help You Prevent OOS?

Victoria Vessella

It’s no secret that stockouts hurt sales. A sizeable 37% of shoppers report buying from a competitor if their first-choice brand is out of stock, whereas 9% will buy nothing at all. To remedy this..

11 Min Read

Packaging

There's Some Cool Psychology Behind Impulse Buys [Infographic]

Victoria Vessella

You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..

10 Min Read

Client Management

The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Victoria Vessella

Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between the..

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