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The Role of Photographs in Businesses

The Role of Photographs in Businesses

Aya Tsuruta

Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users, and the word ‘instagram’ has become a verb on its own. Its instant success and continuous growth can be attributed to the application's simplicity, ease of use, and most importantly, medium of social sharing: photographs.

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4 Min Read
Tips for Negotiating with Retailers

Supply Chain Management

Tips for Negotiating with Retailers

Victoria Vessella

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..

3 Min Read
Packaging Considerations for the Food Industry

Packaging

Packaging Considerations for the Food Industry

Victoria Vessella

Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..

4 Min Read
3 Ways Managers Can Help Sales Representatives Improve

Team Building

3 Ways Managers Can Help Sales Representatives Improve

Victoria Vessella

Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..

3 Min Read
What Sales Managers Can Learn from Professional Soccer Coaches

Insights and Studies

What Sales Managers Can Learn from Professional Soccer Coaches

Victoria Vessella

20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..

5 Min Read
5 Ways Beverage Companies Can Stand Out at Trade Shows

Field Marketing

5 Ways Beverage Companies Can Stand Out at Trade Shows

Victoria Vessella

Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..

4 Min Read
Make Your Health Brand Pop Against the Competition

Make Your Health Brand Pop Against the Competition

Amanda McGuinness

Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..

3 Min Read

Time Value of Data: Preventing Client Data Decay

Matthew Brogie

The principle of temporal depreciation applies to many things in life, like the value of money and biological aging. And it also applies to one of the most discussed topic of the decade - data. ..

3 Min Read
How to Capitalize on New Product Packaging

Packaging

How to Capitalize on New Product Packaging

Amanda McGuinness

An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..

3 Min Read
The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

3 Min Read
Keeping a Happy Workforce: Employee Retention

Team Building

Keeping a Happy Workforce: Employee Retention

Amanda McGuinness

As a manager, you need to be sure that your team is making deadlines, meeting quotas, representing your brand, and more. However, as a manager you also need to look out for your team to ensure they..

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