What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the personality of a brand and sales brings it to life for clients. The two go hand-and-hand as marketing is necessary to boost sales, and sales tend to self-market.
Throughout our blog, we’ve shared a handful of posts on field management KPIs mostly..
Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.
Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users,..
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Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..
Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..
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Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..
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20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..
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Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..
Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..
The principle of temporal depreciation applies to many things in life, like the value of money and biological aging. And it also applies to one of the most discussed topic of the decade - data. ..
An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..
