If you ask me what comes to mind when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of these people are fictional, and don’t seem to have any bearings on what sales, or the world, is actually like. Yet, I couldn’t help but wonder, if I dug deep enough, could find some real value in their zaniness? Adored across the nation, this..
It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..
Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of..
What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..
Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.
Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users,..
/iStock-508952952-2-min.jpg?width=480&height=252&name=iStock-508952952-2-min.jpg)
Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..
Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..
/sales-management-training.jpg?width=480&height=252&name=sales-management-training.jpg)
Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..
/1404751006-what-ceo-learned-coaching-daughters-basketball-team.jpg?width=480&height=252&name=1404751006-what-ceo-learned-coaching-daughters-basketball-team.jpg)
20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..
/tradeshow1.jpg?width=480&height=252&name=tradeshow1.jpg)
Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..
