Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at trade shows, it can be difficult for a single organization to stand out amongst the rest. In order to get the most bang for your buck, take the time to create innovative strategies that will do more than generate a handful of semi-interested leads. The tips below are examples of how your beverage company can get the most out of its presence at a trade show.
1. Don’t Be a Slave to the Booth
The executive director and board members of a trade show are a wealth of knowledge and connections. Try to get noticed by these individuals by providing a product or service for the show instead of for your own promotional purposes. This tactic shows your dedication to the industry because you are acknowledging the value of the show itself by aiding in its execution. Your efforts may even be recognized on stage at the show, according to Ruhlin.
5. Play Games
Do something unique to make the investment of a trade show worthwhile. Rhulin writes that the most impressive company at a trade show is the one that generates the most buzz. Use social media to interact with other attendees in an engaging, fun way. Sponsor a scavenger hunt or trivia game during the event to encourage participation and make your brand known. Host a contest of some sort and give the winner a free one-month supply of one of your products. The contest could be as silly as seeing how much of your beverage participants can chug in 30 seconds or as challenging as guessing the main three ingredients in your product with only one tasting. Regardless of what you choose to do, be sure to hype up your efforts on social media in the weeks leading up the show!
With careful planning and attention to detail, your beverage company can capitalize on all of the benefits that trade shows have to offer. Be the brand that is remembered for thinking outside of the box. Keep in mind that a conversation with a prospect here or there is not enough to grow your business. What really matters is the relationships that are fostered after the show.
Victoria is a Marketing Associate at Repsly, where she leads the company's P.R. and social media efforts. You can also catch her prepping for slew of exciting industry events. A New England native, Victoria has spent time living in Italy and traveling throughout Europe before settling back in Boston. When she's not planning her next trip, V is probably tasting wine or brushing up on her Italian.