In our current era of ‘infobesity,’ we’ve come to realize that the human brain is a pretty amazing thing. Somehow we are able to process hundreds of pieces of social media content, boatloads of emails, news information, and work-related information in a single day without melting down. No one really knows how much information the brain can hold, but some neuroscientists have estimated its storage capacity to be anywhere between 10 and..
Customer contact info, stock inventory, employee schedules, marketing data, sales figures-these days, there's an awful lot to keep track of when running a business. In order to stay on top of your..
Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the..
The merchandising rep walks down the aisle, slowly, carefully looking at each shelf, eyes darting up and down in a search for his company’s product.A look of worry forms on his face as he nears the..
The phrase “company culture” is typically associated with a traditional office setting. However, cultivating culture is just as important, if not more important, for remote field teams. In fact, a..
Organizations are constantly looking for ways to get ahead of the competition. Keeping employee productivity high is one way to do this. Making small operational tweaks now can compound over time to..
If you ask me what comes to mind when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of these..
It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..
Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of..
What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..
Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.
