CPG KPIs & Reporting

KPIs are More Than Just Metrics

“If you cannot measure it, you cannot improve it.”

- William Thompson, inventor of the Kelvin scale

This saying has been adopted for business, and is fundamental to understanding the importance of..

Accountability

Improve Morale with Performance Based Pay System

For organizations with representatives in the field, maintaining individual morale is vital to the continued success of the entire team. In the vast majority of field-based organizations, reps will..

Repsly News

Repsly's 17 Million Activities Milestone! (Infographic)

We are excited to announce that Repsly has hit it a new milestone last week. We have officially synced over 17 million field activites on our software. Thank you for all your support, and the Repsly..

2015 Trends for Third Party Merchandisers: Insights from a Retail Veteran

President and founder of Retailbound, Yohan Jacob, spoke with us this week about the Third Party Merchandising industry and challenges for 2015.

Field Marketing

When It's Time to Break Up With Your Brand Image

Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious..

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

Insights and Studies

How to Be an Outstanding Rep: Insight From a Sales Veteran

This week, we spoke with Noel Bielawa who has been a sales representative for food product distributor Paul W. Marks for ten years. Bielawa shared his experience over the last decade in sales and..

CPG Tools & Tech

Small Brands Using Software to Optimize Category Management

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..