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Knowledge Is Power: The Importance of Understanding Your Clients

Technology

Knowledge Is Power: The Importance of Understanding Your Clients

Victoria Vessella

Your clients are your biggest asset. Without a strong customer base, a business will fall apart. Although acquiring new customers is necessary for business growth, maintaining good relationships with your current customers is just as important. In fact, it costs organizations six to seven times more to attract a new client than it does to retain a current one. Understanding your clients’ needs and being able to meet their demands will..

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3 Min Read
Retail Product Placement: 5 Tips for Small and Medium Businesses

Retail Product Placement: 5 Tips for Small and Medium Businesses

Matthew Brogie

Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing..

4 Min Read
Holiday Shopping Trends That Will Affect Your Business This Year

CPG Industry News

Holiday Shopping Trends That Will Affect Your Business This Year

Victoria Vessella

‘Tis the season to be jolly! It’s also the peak season for consumer spending. According to the National Retail Federation, shoppers will dish out a whopping $630.5 billion this year, marking a 3.7%..

1 Min Read
Field Data Insight: Average Number of Visits Per Day By Industry

Accountability

Field Data Insight: Average Number of Visits Per Day By Industry

Matthew Brogie

This week, we investigated the number customer visits an average field rep makes per day across different industries. The following data was extracted from the Repsly field activity database of..

4 Min Read
Field Merchandising: 10 Audit Items You Can’t Afford To Miss

Field Merchandising: 10 Audit Items You Can’t Afford To Miss

Cam Garrant

For small businesses and entrepreneurs, even the slightest deviation from an established field merchandising strategy can spell disaster for the bottom line. If the retailers carrying your product..

3 Min Read
Inter-Team Competition: Finding the Right Balance

Accountability

Inter-Team Competition: Finding the Right Balance

Victoria Vessella

Competition amongst members of a remote team can have both positive and negative consequences. When team members engage in healthy competition, they are able to inspire one another to perform at..

5 Min Read
How to Get Your Product in Whole Foods and Trader Joe's

How to Get Your Product in Whole Foods and Trader Joe's

Aya Tsuruta

What 5 year old doesn’t like going into Trader Joe’s with mom or dad? The friendly cashiers with the funny looking shirts always give out free stickers and sometimes balloons! Heck, no matter the..

4 Min Read
5 Easy Ways to Boost Retail Sales

5 Easy Ways to Boost Retail Sales

Cam Garrant

Lately there has been an avalanche of headlines online declaring that the end is nigh for retailers. Some have even dubbed the supposedly inevitable event “The Retailpocalypse”. Why then do physical..

5 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew Brogie

This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods..

3 Min Read
Field Sales Management: 4 Key Strategies

Accountability

Field Sales Management: 4 Key Strategies

Matthew Brogie

Driving your field sales team to perform at its peak requires strong field sales management. One mistake a lot of entrepreneurs make is underestimating the complexity of driving and closing business...

4 Min Read
Sell Something Boring? Be Funny

Insights and Studies

Sell Something Boring? Be Funny

Amanda McGuinness

Political policy is complicated and not something you want to hear as soon as you roll out of bed at 5:00 am in the morning. Yet, while I’m getting ready in the morning, I often find myself playing..

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