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The Uber Paradigm: Importance of Early Disruptions

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to get comfortable. Maybe a new solution comes along in your industry, but your company is doing well, you already have an effective internal system, and integrating a new tech solution is time consuming and costly. It may seem reasonable to..

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3 Min Read
How Mobile Data Collection Can Improve Your Bottom Line

Insights and Studies

How Mobile Data Collection Can Improve Your Bottom Line

Victoria Vessella

Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..

3 Min Read
5 Keys to Becoming Your Retailer's Favorite Brand

CPG Team Management

5 Keys to Becoming Your Retailer's Favorite Brand

Amanda McGuinness

“The customer is always right.” This age old mantra of salesmen highlights the ultimate importance of customer satisfaction to a successful venture. For manufacturers of Consumer Packaged Goods..

5 Min Read
Why Effective Communication Between Managers & Employees Matters

Team Building

Why Effective Communication Between Managers & Employees Matters

Sara Mack

At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..

4 Min Read
Summer 2015 Retail Sales Forecast

Insights and Studies

Summer 2015 Retail Sales Forecast

Victoria Vessella

The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all have an effect on consumer spending. Being aware of the current retail..

3 Min Read
Your Brands Guardian Angel: Harnessing the Halo Effect

Your Brands Guardian Angel: Harnessing the Halo Effect

Amanda McGuinness

A consumer’s good experience with one product can cast a positive image across your entire brand. Known as the halo effect, it is important to leverage these positive associations with a specific..

2 Min Read
The Power of In-Store Food & Beverage Samples

Field Marketing

The Power of In-Store Food & Beverage Samples

Cam Garrant

In the United States, craft beer sales are quickly overtaking some of the most established brands in the country. According to the Brewers Association, craft beer sales rose 18% last year and they..

1 Min Read
An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Insights and Studies

An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Amanda McGuinness

Tonight, David Letterman is stepping down as the host of the Late Show. To honor his illustrious career and iconic “Top Ten” lists, here are the top 10 reasons you want your manager to implement..

2 Min Read
Managing Employee Conflict in a Remote Team

Accountability

Managing Employee Conflict in a Remote Team

Cam Garrant

As anyone who has ever managed a team can tell you, conflict is an inevitability. In some cases the conflict may be direct. In other cases it may passive, but in all cases, it is sure to disrupt the..

4 Min Read
Top 10 Retail Marketing Blogs to Follow

Top 10 Retail Marketing Blogs to Follow

Cam Garrant

Retail is changing quickly, and not just in terms of what is being sold. How products reach consumers, who those consumers are, and how they pay are all important changes which should be discussed..

2 Min Read
The Idea Behind Team Personality Elevation

Team Building

The Idea Behind Team Personality Elevation

Cam Garrant

The term ‘team chemistry’ is not an arbitrary one. Just as in scientific chemistry, social chemistry has components which react to each other when used simultaneously. As a manager, it is important..

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