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Essential KPIs for Sales Reps and Managers

CPG KPIs & Reporting

Essential KPIs for Sales Reps and Managers

Cam Garrant

Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation is that every organization is unique, and an aspect of a business that is vital to one company may be completely useless to another. So how can managers gather all of the information they need to make big decisions while staying up-to-date?

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3 Min Read
Increase Employee Engagement in Sales Representatives Using Data

Accountability

Increase Employee Engagement in Sales Representatives Using Data

Victoria Vessella

Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..

3 Min Read
Retailer-Supplier Relationships Are Changing in the F&B Industry

Supply Chain Management

Retailer-Supplier Relationships Are Changing in the F&B Industry

Victoria Vessella

Both retailers and suppliers of food and beverage products are responsible for making sure that they’re offerings are safe for consumption. A brand’s reputation and bottom line can suffer as a result..

3 Min Read
Conducting Market Research the Right Way

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the situation..

5 Min Read
Tracking Success: 7 Characteristics of Effective KPIs

CPG KPIs & Reporting

Tracking Success: 7 Characteristics of Effective KPIs

Melissa Sonntag

For growing and competitive businesses, it is important to constantly evaluate operations. To track their most important business objectives, data-driven teams establish Key Performance Indicators..

3 Min Read
Tips for the Field Sales Representative Turned Manager

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

3 Min Read
How Business Merchandising Audits Can Lead To Improved Strategies

How Business Merchandising Audits Can Lead To Improved Strategies

Victoria Vessella

Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly..

3 Min Read
Remote Employees 101: How To Manage Your Field Team

Accountability

Remote Employees 101: How To Manage Your Field Team

Amanda McGuinness

The movie, Office Space, is about a man who dislikes sitting at his desk everyday. When it came out in 1999, Peter Gibbons, the protagonist, worked here:

1 Min Read

Insights and Studies

Distribution of Activities by Activity Type in Different Industries

Matthew Brogie

Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between..

7 Min Read
Retail Audit Checklist & Infographic

Retail Audit Checklist & Infographic

Victoria Vessella

Your business has a great product, and after much hard work, you've been able to get it on retail shelves. While it's important to have a presence in the retail market, it's critical to monitor how..

2 Min Read
5 Tips to Increase Retail Sales

5 Tips to Increase Retail Sales

Matthew Brogie

Most of us have probably heard a statement prefaced with, "In this economy..." If you're in retail, that probably holds doubly true. True, retail sales have been increasing in increments, but that's..

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