Insights and Studies

Distribution of Activities by Activity Type in Different Industries

Matthew Brogie

1 Min Read

Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between 5 different industries - CPG food & beverage, CPG outside of food like clothing/furniture, field services, medical/pharma, and other industries including property management and field sales & marketing. Forms of activities include of filling out mobile forms, taking orders, audits or inspections, recording client notes and taking photos.

Much of the data isn't surprising - you wouldn't expect medical sales reps to be conducting audits but you expect them to use client notes actively. All across the board, audits and orders were least used by reps. As expected, photos were most popular in CPG industries for merchandising products.

You can find out more about Repsly's Field Data Reports here.

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Matthew Brogie

Mat Brogie is part of the founding team, and CEO of Repsly, the world's leading solution for high performance retail execution teams. Mat has spent the past 15 years of his career focused on bringing technology enabled business solutions to the consumer goods industry, having implemented solutions for tens of thousands of field reps at companies such as Coca-Cola, Procter & Gamble, Pepperidge Farm and hundreds of others.

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