The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom of Nantucket Nectars personally growing their brand one boat at a time in Nantucket harbor. Just as the variation in businesses is vast, so is the variation in knowledge around how to build a presence in retail merchandising. There is a lot of..
It's a fact of life that well-merchandised products sell better than those that are simply placed on the shelves. Field marketing managers work hard to get their products positioned prominently in..
With a gap in the understanding of what makes successful sales forces tick, researchers have begun to focus on quantifying the factors that go into turning a motivated sales team into a task force..
While there's a lot that can be said for training an in-house sales force, a team of independent sales representatives may also be a good fit for your company. Why?
Sales Managers, "It's like a professional sports coach. What do they do? They design the best plays and then coach each athlete to use the best techniques and skill sets on every play. That's why..
As an avid action sports athlete and passionate marketer, I am constantly looking for the parallels between the two. After all, if I could just combine them, this blog post would be written from..
This is a guest post by technology copywriter, Ann Buechner.
Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..
In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..
