Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.
Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..
For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..
It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated to..
Retail shelves are packed with hundreds of products - but only one of those products is yours. Motivating customers to choose your product over the competition can seem daunting, but the key lies..
After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..
Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive and..
![The FDA's Updated Nutrition Facts Label [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Infographics/How%20to%20design%20the%20perfect%20packaging.png?width=480&height=252&name=How%20to%20design%20the%20perfect%20packaging.png)
Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..
Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..
Once you've managed to get your product into a grocery store, your work has just begun.
Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..
An effective product pitch is essential to any brand marketing strategy.
For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..
