Field Marketing

Brand Ambassador: Definition, Job Description, Salary, & More

If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..

Field Marketing

Street Team Representative: Job Description, Salary, & More

A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..

Field Marketing

Field Marketing Representative: Job Description, Examples, Salary, & More

If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..

Everything You Need to Know About Field Marketing

Field Marketing Definition

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in..

CPG Industry News

Getting Into Gear For Your Series B Funding Round

Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..

CPG Team Management

Using Operational Excellence to Protect Your Angel Investment

For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..

Team Building

6 Easy, Effective Ways to Motivate Employees

It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated to..

Packaging

Keys to Successful Product Label Design

Retail shelves are packed with hundreds of products - but only one of those products is yours. Motivating customers to choose your product over the competition can seem daunting, but the key lies..

CPG Industry News

Your Guide to Startup Valuation in the CPG Space

After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..