Blog | Repsly (37)

Featured

Keys to Successful Product Label Design

Molly Brogie

Retail shelves are packed with hundreds of products - but only one of those products is yours. Motivating customers to choose your product over the competition can seem daunting, but the key lies in labels. Eighty-five percent of consumers say product packaging affects their in-store purchasing decisions, according to a Digimarc online study. Packaging colors customer perception, acts as an in-store sales pitch to potential..

Your Guide to Startup Valuation in the CPG Space

Victoria Vessella

After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..

6 Min Read

Packaging

Map to Successfully Navigating US Food and Beverage Labeling Laws

Molly Brogie

Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive and..

1 Min Read

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Molly Brogie

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..

6 Min Read

CPG Team Management

How to Design Sustainable Product Packaging and Save Money

Molly Brogie

Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..

4 Min Read

Supply Chain Management

How to Win Better Shelf Placement

Frank Brogie

Once you've managed to get your product into a grocery store, your work has just begun.

Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..

4 Min Read

CPG Team Management

How to Get Your Product on The Shelf in Any Store

Frank Brogie

An effective product pitch is essential to any brand marketing strategy.

For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..

4 Min Read

CPG Industry News

5 Coffee Industry Trends You Can't Miss in 2017

Tyler Hubbell

In one form or another, chances are almost everyone you know starts their day with coffee - be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity..

5 Min Read

CPG Industry News

5 Success-Driving Beverage Industry Trends of 2017

Tyler Hubbell

The global beverage market is projected to sell 948.7 billion liters in 2017, according to Statista. Cracking into those sales won’t be easy with well-established brands dominating the market, but..

3 Min Read

A Day At The Office During The Holidays As Told By Michael Scott

Gabrielle Downey

While it's undoubtedly one of the busiest times of the year, it's not always easy gearing up for work during the holiday season. For a laugh, here's what it can feel like at work - as told by The..

4 Min Read