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Once you've managed to get your product into a grocery store, your work has just begun.
Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real estate. Research has shown that most consumers believe the middle shelf - or the shelf closest to their eye level - is the best placement for products in a store, and a plurality of shoppers said they were more likely to buy products on the..
An effective product pitch is essential to any brand marketing strategy.
For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..
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In one form or another, chances are almost everyone you know starts their day with coffee - be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity..
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The global beverage market is projected to sell 948.7 billion liters in 2017, according to Statista. Cracking into those sales won’t be easy with well-established brands dominating the market, but..
While it's undoubtedly one of the busiest times of the year, it's not always easy gearing up for work during the holiday season. For a laugh, here's what it can feel like at work - as told by The..
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Selling expensive medical devices is no easy task.
Hospitals take procurement very seriously, which means you need to work diligently to capture the trust of potential buyers. But that can be..
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You might think you have it down, but you can always improve your sales process.
You and your team of sales reps need to constantly tweak the sales to continue moving customers down the sales funnel..
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It can be tough managing a team of field representatives, especially when they are spread out over a wide territory. Ensuring reps don’t meet with the same clients or visit the same stores can seem..
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A successful sale is far from the end of your job.
In fact, once you've closed a sale, you need to work even harder to ensure that hospital administrators, surgeons, nurses and all the other..
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Constant advances in medicine and technology drive the medical device industry to be one of the world's most innovative. The industry is expected to grow 6.4% a year through 2017, and standing out in..
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If you sell medical devices, then you know firsthand how hard it can be to sell to busy doctors and surgeons. The medical device industry is a focused field where sales come from the relationships..
