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CPG KPIs & Reporting

Data is Gold: Taking Advantage of KPIs

Victoria Vessella

Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They show managers what’s working and what’s not. There are thousands of KPIs, and choosing the appropriate ones to measure can be a manager’s biggest challenge. Because of the daunting amount of data connected to businesses, managers may feel..

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2 Min Read
Essential KPIs for Sales Reps and Managers

CPG KPIs & Reporting

Essential KPIs for Sales Reps and Managers

Cam Garrant

Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..

3 Min Read
Increase Employee Engagement in Sales Representatives Using Data

Accountability

Increase Employee Engagement in Sales Representatives Using Data

Victoria Vessella

Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..

3 Min Read
Retailer-Supplier Relationships Are Changing in the F&B Industry

Supply Chain Management

Retailer-Supplier Relationships Are Changing in the F&B Industry

Victoria Vessella

Both retailers and suppliers of food and beverage products are responsible for making sure that they’re offerings are safe for consumption. A brand’s reputation and bottom line can suffer as a result..

3 Min Read
Conducting Market Research the Right Way

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the situation..

3 Min Read
Tips for the Field Sales Representative Turned Manager

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

3 Min Read
How Business Merchandising Audits Can Lead To Improved Strategies

How Business Merchandising Audits Can Lead To Improved Strategies

Victoria Vessella

Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly..

3 Min Read
Remote Employees 101: How To Manage Your Field Team

Accountability

Remote Employees 101: How To Manage Your Field Team

Amanda McGuinness

The movie, Office Space, is about a man who dislikes sitting at his desk everyday. When it came out in 1999, Peter Gibbons, the protagonist, worked here:

2 Min Read
5 Tips to Increase Retail Sales

5 Tips to Increase Retail Sales

Matthew Brogie

Most of us have probably heard a statement prefaced with, "In this economy..." If you're in retail, that probably holds doubly true. True, retail sales have been increasing in increments, but that's..

3 Min Read
Employee Engagement for Business Growth

Team Building

Employee Engagement for Business Growth

Aya Tsuruta

Trending: growth over cost-cutting. According to a study published by the Harvard Business Review, in recent years, top executives have been focusing efforts on growing their companies rather than..

5 Min Read
The Insourcing vs Outsourcing Debate: Field Merchandiser Services

The Insourcing vs Outsourcing Debate: Field Merchandiser Services

Nancy Chen

To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However,..

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