Field Marketing

Brand Ambassador: Definition, Job Description, Salary, & More

If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the..

Field Marketing

Street Team Representative: Job Description, Salary, & More

A street team representative is an integral part of many esteemed organizations. In this post, we will try to fill in any gaps of knowledge you may have about what it is to be a street team..

Field Marketing

Field Marketing Representative: Job Description, Examples, Salary, & More

If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..

CPG Industry News

Your Guide to Startup Valuation in the CPG Space

After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..

Packaging

Map to Successfully Navigating US Food and Beverage Labeling Laws

Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive and..

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..

Supply Chain Management

How to Win Better Shelf Placement

Once you've managed to get your product into a grocery store, your work has just begun.

Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..

CPG Team Management

How to Get Your Product on The Shelf in Any Store

An effective product pitch is essential to any brand marketing strategy.

For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..

Field Sales

How to Sell Expensive Medical Devices & Equipment [Free Template]

Selling expensive medical devices is no easy task.

Hospitals take procurement very seriously, which means you need to work diligently to capture the trust of potential buyers. But that can be..