3 Merchandising Strategies That Will Give Your Brand an Edge

If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making sure..

What Does an OUTSTANDING Brand Ambassador Do?

Nowadays, this role takes on a variety of shapes from one brand to another.

A “brand ambassador” can be an Instagram model or a friendly worker dishing out free samples at your local grocery store...

Field Sales

3 Action Steps to Get Your Product in Stores

Rather than using a distributor, you’ve decided to directly sell your product to retail stores. This can be the right move for younger brands that don’t have the budget or volume to outsource just..

Field Marketing

So You've Got a Great Product. Now What?

After weeks, months, maybe even years of research and development, you’ve finally done it: you’ve created an amazing new product. At least to you and your supporters, your product is amazing. But how..

Field Marketing

Trade Marketing: The Ultimate Guide [Example Strategies]

All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales. However,..

Field Marketing

2 Trade Promotion Tactics That Can Boost Sales by 15%

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

Field Marketing

Field Marketing: What Is It? [Infographic]

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

Food and Beverage Merchandising: 3 Ways to Entice Shoppers

If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..

Packaging

The Essential Checklist for Food Product Labels [Checklist]

Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..