CPG KPIs & Reporting

Milk Makeup's Secret Weapon for Merchandising at Sephora  

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..

5 Visual Merchandising Trends To Revamp Your Strategy in 2018

Brick-and-Mortar storefronts don’t fear a challenge as they take on the age of digitalization. Seeking a hands on experience, consumers look for ways to combine in-store shopping with the convenience..

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..

Repsly News

WATCH: 3 Boston Disruptors on Breaking Out in Food & Beverage

To kick off 2018, we brought a bunch of Boston’s best minds in food and beverage to our office to talk about one of the hottest topics of 2018: disruption. (In fact, we just talked about this very..

Repsly News

Repsly Announces Its 1000th Customer: Vita Coco!

We’ve hit a milestone at Repsly. As of January 2018, we’ve signed on our 1000th client, who’s none other than beverage industry legend Vita Coco! We’ve come a long way since our humble beginnings ten..

Territory Management

4 Territory Management Mistakes That Hold You Back From Growth

Running a business is all about trial and error, which makes mistakes inevitable. Still, some mistakes can cost you more than others. When it comes to territory management, many managers do not..

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

Field Marketing

How 3 Local Breweries Are Standing Out in a Crowded Beer Market

It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..