Blog | Repsly | Matthew Brogie (3)

Featured

More Doesn’t Always Mean Better: Shelf Space and Retail Execution

Matthew Brogie

More sales are a good thing, and having enough supply in-store to meet demand, and encourage purchasing is important to the success and growth of a product. Unfortunately, a mistake that is made all too often is equating more product on the shelves or floor with higher profits. While more space often means more sales, retailers will almost certainly want compensation for any extra store space you want, and when the cost of extra retail..

Driving Field Team Success Through Accountability

Matthew Brogie

There is a growing buzz about Field Activity Management; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

2 Min Read

Driving Efficiency in Retail Merchandising Organizations

Matthew Brogie

It doesn't take an Ivy League MBA to recognize that a field organization can perform better, and contribute more to the corporate goals if it can become more efficient, but what is the best way for..

4 Min Read

CPG Tools & Tech

10 Best Uses for Mobile in Retail Merchandising

Matthew Brogie

We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..

2 Min Read

Technology

What is Sales Force Automation (SFA)?

Matthew Brogie

According to Webopedia, Sales Force Automation, or SFA, is "a technique of using software to automate the business tasks of sales". This is a very succinct definition and probably doesn't tell us..

1 Min Read

Accountability

Do You Really Want to Know Where Your Reps Are?

Matthew Brogie

With the proliferation of SmartPhones and all of the technology that they encompass, there is almost nothing that goes undocumented about what a person does anymore. Reps might not be tweeting about..

2 Min Read

Team Building

Improving Sales Force Effectiveness: 4 Steps

Matthew Brogie

With a gap in the understanding of what makes successful sales forces tick, researchers have begun to focus on quantifying the factors that go into turning a motivated sales team into a task force..

1 Min Read

Team Building

Benefits of an Independent Sales Rep

Matthew Brogie

While there's a lot that can be said for training an in-house sales force, a team of independent sales representatives may also be a good fit for your company. Why?

1 Min Read

Accountability

How To Monitor Your Sales Team

Matthew Brogie

Sales Managers, "It's like a professional sports coach. What do they do? They design the best plays and then coach each athlete to use the best techniques and skill sets on every play. That's why..

3 Min Read

What is the Role of Retail in Sales?

Matthew Brogie

There is something about that feeling of walking into a well lit room surrounded by shiny brand new things. We are talking about a retail store. We both know it well. Today, we refer to stores as..

3 Min Read