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Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew Brogie

This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well it is presented in retail to differentiate from competitors and appeal to consumers. I’ve written about the 3 F’s of successful retail execution; making..

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3 Min Read
Field Sales Management: 4 Key Strategies

Accountability

Field Sales Management: 4 Key Strategies

Matthew Brogie

Driving your field sales team to perform at its peak requires strong field sales management. One mistake a lot of entrepreneurs make is underestimating the complexity of driving and closing business...

1 Min Read
Average Number of Photos Taken Per Day Around the World

Insights and Studies

Average Number of Photos Taken Per Day Around the World

Matthew Brogie

This week, we investigated the average number of photos a field representative captured per day in the field. The following statistics were taken from the Repsly database of field organizations in..

1 Min Read
Field Data Insight: Average Number of Customer Visits Around the World

Insights and Studies

Field Data Insight: Average Number of Customer Visits Around the World

Matthew Brogie

Field reps using Repsly complete over 100,000 customer visits every week. They range in industry, from field sales and marketing, to retail merchandising, to contractor services, sales, and field..

4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 4 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 4 of 5)

Matthew Brogie

Over the last few weeks we’ve explored approaches to outsourcing your merchandising team, highlighting the flexibility, coverage and leverage these options provide, particularly for surge and highly..

5 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 3 of 5)

Choosing a Strategy for Building a Merchandising Team (Part 3 of 5)

Matthew Brogie

Over the past few weeks I’ve been exploring the different approaches to building retail merchandising team. The crux of the issue centers on the most basic business decision: How can you get enough..

4 Min Read
Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

CPG Team Management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..

4 Min Read
Driving Your Field Team to Fight for the 'First Moment of Truth'

Team Building

Driving Your Field Team to Fight for the 'First Moment of Truth'

Matthew Brogie

In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..

3 Min Read
Introducing New Technology to Reluctant Team Members

Team Building

Introducing New Technology to Reluctant Team Members

Matthew Brogie

You did your research. You identified a need, explored all the solutions, and selected the perfect tool. So what is holding you back?

Managers have difficulty in introducing new software to their..

4 Min Read
3 Fs of Retail Execution for Winning the First Moment of Truth

CPG KPIs & Reporting

3 Fs of Retail Execution for Winning the First Moment of Truth

Matthew Brogie

A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the..

2 Min Read
How KPIs Will Simplify Your Mobile Workforce Management

CPG KPIs & Reporting

How KPIs Will Simplify Your Mobile Workforce Management

Matthew Brogie

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of mobile workforce..

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